1 media evolution and_convergence

MEDIA EVOLUTION

And Changing Audience Behaviour

The broadcast and publish at model

Media Evolution

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Audience trusted what it was told

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The audience had to watch at set times

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People consumed what they were given

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Set meal journalism – no choice

The engage with on our terms model

Media Evolution

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Letters To The Editor

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Radio Phone Ins

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TV Studio Debates

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Online Forums

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Spoon Feeding The Audience

The participate in model

Media Evolution

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Empowered Audience

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Looking For High-Quality Content

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Selection The Facts They Want To Consume

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In Their Preferred Social Media Location

Source: Pew Internet & American Life Project 2010

Changing Audience Behaviour

© Media Ideas International Ltd @helpingmedia

The News Relationship

The audience relationship to news has become portable, personalised, and participatory 37% of internet users have contributed to

the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter

Source: Pew Internet & American Life Project 2010


How News Is Accessed

46% of Americans get their news from four to six media platforms on a typical day

Just 7% get their news from a single media platform on a typical day

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The days of loyalty to one particular news organisation, delivering content in one particular form, on one device/platform

Are probably gone – forever

Changing Consumption

We must produce original journalism

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Superdesk

Better focus on core editorial proposition and target audience

Improved quality control

Speed of delivery increased

Resource (cost) savings

Potential to create new products

Our raw material is facts

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Which we then produce with our craft skillsImages courtesy of Will Pate. Karma Dude and Gem 66 from Flickr under Creative Commons

To produce different products

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Newsroom convergence

Sources

Planning Editor TV Editor

Intake Editor

Resources (Production) Manager

Intake & Output

All key editorial

decisions are taken

here

Print Editor

RadioEditor

InteractiveEditor



Sources

PlanningEditor

I/AEditor

IntakeEditor

Resource (Production) Manager

TVEditor

Intake & Output

Work FlowOut to production

teams

All editorial decisions

made here

Production

TV

Radio

Print

InteractivePrintEditor

RadioEditor

Work FlowBack to Super desk

Output



Alerts the Superdesk regarding all incoming material from wires, stringers and correspondents

Monitors local, regional, national and international print, radio, TV and online media

1: Intake editor Eyes and ears

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Responsible for the quality control of all output

Defender of the brand's reputation for quality, accuracy, impartiality, balance, fairness and truth

Nothing gets past the Output Editor that could damage the brand

2: Output editor Quality control




Owns and presents the forward planning schedule at every news meeting

Ensures all section editors deliver a forward planning agenda of exclusive stories

Ensures stories are followed up responsibly, and in a way that shows that the news organisation is delivering issue-led journalism

3: Planning editor Unique content




Pulling resources from other tasks when new priorities are identified by the Superdesk

Ensures there is no duplication of effort and that all effort is focused in the right place

Manages all resources for maximum impact

4: Resource manager Allocating effort

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Introduced by the BBC in 2008 to ensure that all outlets cross-promoted one another

Aim is to keep the audience informed about all the alternative was of accessing information

Probably more fitting to a large media organisation where journalists have become accustomed to producing for one output only

5: Cross promo producer Maximum impact

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NewsDay Zimbabwe


Zimbabwe Independent


The Standard Zimbabwe

Standard Deputy Editor

OnlineEditor

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StandardEditor

PoliticsDesk

BusinessDesk

SportDesk

IndependentEditor

NewsDayEditor

Supps

Independent News Editor

Sport Editor

NewsDay News Editor

Political Editor

NewsDesk

Business Editor

StandardNews Editor

Lifestyle

Online Desk

Chief Reporter

Note: Drawing not to scale.


Zimbabwe

"There is no one way of doing it. But I have found that the best way to do it is to get on with it and use the energy of the group to produce better content."

Vincent Kahiya editor in chief AMH Zimbabwe (Newsday, The Zimbabwe Independent, The Standard)

PlanningEditor

BroadcastEditor

Weekly

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Journalist

Journalist

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Politics

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Vietnam

“The implementation of the SuperDesk saves unnecessary costs caused by the overlap and improve the efficiency of the newspaper management under a unified “command and control”

Le Khanh Duy, head of convergence at Vietnamnet

What it isn’t ...

Convergence

Costly

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Disruptive

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Hard Work

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Damaging

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What it is ...

Convergence

Strategic way forward

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Cost saving

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Improves quality control

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Opens up new revenue opportunities

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Convergence discussion

Would convergence be appropriate for Sri Lankan media? If so, why?

What benefits would there be for:1. The media businesses2. The audience3. The community


Convergence workshop

Set out the business case for convergence for a Sri Lankan media house How their attitudes and business focus

needs to change Set out the editorial case for senior

editors and journalists How their attitudes and workflows will

have to change

1 media evolution and_convergence

Education