Presentation Middle East & North Africa

CONTENTS

Who We Are?

What We Do?

Who We Do It For?

Business Divisions

On Line Reporting

What We Can Do For You?

The IML Group is a Field Marketing Services

Company.

Established in 1992, IML today operates across 17

countries with a total of 50

Operational Offices covering the Middle East, North and

Southern Africa with a current turnover in excess of

$200 million.

Who We Are …

What We Do?

• In-Store Media

• Online Reporting

• POSM Placement & Audit

• Merchandising

• Retail POSM Placement

• Product Launches

• Regional Material Distribution

• Mystery Shopping

• Logistics & Implementation

• Brand Ambassadors

• Promotions & Events

• Digital Mapping

• Outdoor Media Audits

• Roadshows

• Dealer Training

• Recruitment & Legalization

• Odyssey Talent Assessment

Key Clients

Main Business Divisions

IML has established a substantial Promotions department covering the GCC, Levant and Egypt markets. A variety of promoters, hostesses and models are provided constantly to support major brands across the region. IML’s expertise extends throughout all platforms and Government processes ensuring highly impactful & successful campaigns.

Promotions

IML provides full or partial support to direct brands and creative agencies throughout the region in the delivery of Events and Roadshows. This expertise encompasses Mall Activations, Events, Roadshows, along with all Municipality and Government department Processes for each market.

Other Services Include : • Stand Construction and

Implementation

Events

IML has a great depth of experience in delivering BA programmes across the region. All BA programmes play a critical role in delivering the sales strategies for our clients. BAs ensure all consumers receive the intended brand experience and are exposed to the highest standard of service available in any retail environment.

Brand Ambassadors

IML currently deploys over 300 merchandisers across the region to support its clients. The various teams guarantee brand uniformity across the retail landscape. All product ranges are maintained as per the Intended planograms maximizing sales opportunities. All clients are constantly kept appraised through detailed reports accessible on line anytime.

Merchandising

Field Marketing

A 360 degree field marketing solution involving teams of FM Representatives

deployed in the market to support its clients

Retail initiatives.

Services Include :

- Data collection & General Activities: Collect general & sales

data from direct sources within the outlets. Check

promotions, incentives and any competitor activities.

- Training all sales personnel within the store on Key Selling

Points & product specifications

- Merchandising: Distribute & Deploy POS materials as per the

Visual Merchandising Guidelines.

- Manage live demo devices & content distribution and key

furniture maintenance ensuring the consumer experience is

optimal.

IML supports numerous clients with teams of Mystery Shoppers operating at the sharp end of the customer experience. The MSP programmes provide essential insight into the exact service levels being delivered to consumers throughout the sales pipeline. The reported results allow IML’s clients to evaluate and improve their sales strategies and consumer experience.

Mystery Shopping

In-Store Media Services

IML are pioneers in In-Store Media in he region. We are constantly innovating and launching new mediums for brands to engage with customers in the retail environment The in-store network is at the heart of IML’s Media portfolio. However the IML network also covers the Grocery channel, Malls, Washrooms, Shisha parks, and Pharmacy channels.

In-Store Media Services

Retail POSM Placement

• POSM distribution covering 10 regions: UAE, Morocco, Egypt, KSA, Jordan, Kuwait, Bahrain, Tunisia, Morocco, Qatar and Oman

• Producing, shipping and distribution of materials.

• Managing operations to gain more ROI at strategic places of purchase

• Successfully increasing brand awareness in different markets through effective distribution and reporting tools.

Laundry Advertising& Sampling

Available in : • Laundry Bag Advertising • Hanger Advertising • Sampling The beauty of Laundry Advertising and Sampling lies in it’s ability to reach specific genders, it is geographically targeted, and a cost effective and creative way to reach your target market. With 450 dry cleaners distributing 270 000 hangers a week in KSA, and 130 000 hangers each month in Dubai, it is a powerful means to accessing your target market

The most effective place to educate your customers about your business. Washroom advertising catches your audience at the rare time each day when they are literally craving for something to read

Lifestyle targeted

Captive Audience – Long and effective impact

One on one communication

No Clutter

Exclusivity

Gender targeted

Direct response

Path to Purchase

Washroom Advertising

55 Seconds

Average male Impact time

105Seconds

Average female Impact

time

Washroom Clients

Baby-Changing Room & Washroom Media

Tester Frames, Cabin Doors and Mirror

Gym Advertising & Sampling

IML have recently signed a deal with Fitness First, one of the world’s leading health and fitness companies, to manage all Media and Branding in their gyms throughout the region Fitness First currently boast 70,000 members in 46 clubs (soon to be 52 clubs) across UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait. Member Profile : • .80% of Members are 18-40 years old • Gender : Women 40% Men 60% • Average Monthly Earnings : 10,000 AED • Occupation: Professional, Housewives and Families • Nationality: Local Nationals, Other Arab Nations,

Asians & Expats

Gym Media

Media Services

Fascia Branding Trade Branding (Outdoor Stickers)

Print & Production Prototyping

IML Employment Services

• IML Employment Services offers complete recruitment and personnel management

solutions across the UAE. Whether you are opening a new company or mounting your

existing business, IML Employment Services can support you in every step of the way.

• With our specialized license, we are able to offer unrestricted employment visas,

empowering you to nurture your business rapidly.

• Processing your employees under our sponsorship, provides you the comfort of a entirely

legal and hassle free workforce.

• Not only will IML Employment Services fulfil your manpower and HR requirements, we

also offer a complete personnel and project management package.

• We can manage individual employees or full teams on your behalf, as well as full project

management on events and marketing activities, from concept to completion, logistics to

post activity analysis, providing detailed reports, as you require.

IML – ES Odyssey Assessment

IML have signed a regional exclusive distribution agreement with Evalex intellectual

Capital Management. IML will be distributing Odyssey, their assessment tool for

identifying talent and learning potential typically for entry-level jobs. Odyssey is a

tool that has already contributed significant ROI to many companies in varying

vertical sectors by improving the process of talent acquisition.

The Odyssey Assessment is an elegant delivery system that makes assessing large or

small volumes of people easy and cost effective through :

• A unique set of assessment tools

• A unique delivery system

• A quick completion time

• An easily accessible application

• Unique pricing

DHI is based in Doha, Qatar and offers a distribution footprint of over 1200 outlets. An official distributor for Vodafone Qatar, and Vodafone’s Partner of the Year 2011. Sole distributor for Karwa Mowasalat, the national bus carrier of Qatar. Provides Field Force, Events, Mystery Shopping, Merchandising and Branding support for several of the groups clients.

Distribution House International (DHI)

‘DHI WINS VODAFONE PARTNER OF THE YEAR 2011’

Summary

IML is a proven and highly professional Field Marketing agency with over 20

years expertise within the field marketing services sector

• Extensive and varied case study portfolio

• High and medium profile clients – past and present

IML can implement and manage highly complex & successful programmes

that fully support the sales & marketing strategies of our clients.

Provide detailed reports online that keep our clients fully appraised of what’s

happening in their business theatre.

Offer excellent regional coverage with local expertise.

• Local processes & requirements (Nitiqat).

• Government ministries.

• Strong understanding of Retail Landscape.

IML will help you to tackle major issues in the MENA area such as the Grey

market

IML has the legal and organizational structure to fully support our clients.

IML is committed to the highest standards of Ethical conduct – Sedex

accredited.

Competitive pricing

A dynamic and multicultural team.

IML is a proactive agency and constantly drives forward business with new

initiatives on behalf of our clients.

THANK YOU

Telephone: +971 4 330 6455

Fax: +971 330 6422

Address: P.O. Box 14402, Dubai, U.A.E.

Website: www.imlme.com