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Northwestern TechnologiesJoining the Evolving Word of Social Media

+5 W’s of Social Media

What is Social Media?

Where should we start?

Why is Social Media a good fit for Northwestern Technologies?

When should we move forward with Social Media?

How do we begin?

+What is Social Media?

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue (Social).

Business to business has moved to methods like blogging and webinars to enhance the credibility of their product and employees.

Some of the most popular & widely used websites for the corporate application of Social Media (What). Facebook Twitter LinkedIn YouTube

Sources Cited

“Social media.” Wikipedia.com. Wikimedia Foundation, Inc. 13 Nov. 2011. Web. 14 Nov.2011

“What is a Video CV?.” TalentRooster.com. TalentRooster, Inc. Web. 14 Nov. 2011.

+Where should Northwestern Technology start?

Establish what messages you want to convey to build brand awareness

Build a marketing strategy with us, based around these brand awareness messages

Launch the active Social Media strategy plan by establishing business accounts with selected websites.

Track the results with available research tools Surveys Content Analysis Experiments Data Mining

+When should we should we move forward with Social Media? Now is the time to strike!

Source Cited

“B2B Marketers Still Unsure about Social Media Strategies.”eMarketer.com.

eMarketer Inc. 11 Nov. 2011. Web. 19 Nov. 2011

+Why is Social Media a good fit for Northwestern Technologies?

Low Cost

Easy to target your Audience & build strong relationships with clients early in the buying process

Provides effective analysis and allows you change your approach in real-time

+How do we begin?

Hire us to lead your team!

We will provide the structure and plan

Working together with your Marketing Team we will guide you through the process the whole way.

+Thank you!

We look forward to the opportunity to join your team & grow your business through the engagement of social media