imediashare mobile app promotion on opera mobile store case study 2014
DESCRIPTION
iMediaShare Mobile App Promotion on Opera Mobile Store Case Study 2014TRANSCRIPT
iMediaShare case study
THE OBJECTIVEIncrease awareness of the iMediaShare application, its high usability and convenience.
iMediaShare delivers on-demand movies, music, and videos from your phone straight to your
TV - no boxes or cables required.
THE SOLUTION1. Used sponsored app placement in the
Opera Mobile Store to address 60 million
monthly users of the store.
2. Used banner placement on the Homepage
of Opera Mini to address 260 Million Opera
Mini monthly users.
THE RESULTS• Increased number of downloads from 400 up to 3 000 /day
• More than 20 000 daily impressions
• Great visibility by new unique users
• Total downloads in Opera: 45 293
45,293total downloads
20,000impressions/day
3,000downloads/day
Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.
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3 000
2 500
2 000
1 500
1 000
500
750% incr
ease
!Daily Downloads
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2