Under the initiative ofMashal Sports

Campaign Objective To inspire people to

overcome personal limitations and barriers, endearingly portrays life situations

NURTURE AND GROWTH.

Panga is that spirited act where passion and courage trump conventional logic and enables one to overcome seemingly impossible challenges.

TO GET THE CRICKET CRAZY AND FOOTBALL LOVING INDIA TO WARM UP A PROF. KABADDI LEAGUE

When every one wants to watch first comes in mind :

kabaddi was already known to the world , but people are more interested in watching other games

With investment of $13m to $17m a year.

Received wide range of celeb attention

SPONSORS

REFREEPARTNER

BROADCASTPARTNER

MANAGED BY RADIO PARTNER

strategyGeared up to grab eyeballs

big event “LE PANGA”.The first film of the series,

with the radio jockey Malishka.

Ad-film revolves around an ambitious female police officer.

INTEGRATED MARKETING CAMPAIGN

TWITTER HANDEL

PRINT MEDIA COVERAGE

TV ADS

ONLINE MEDIA

FIELD GAMESFACEBOOK

PAGE

CHALLENGES LACK OF SCALE IN

CATEGORY SENCE OF PATRIOTISM EXPECTANCY CREATED BY

MAUKA ADSTHE CAMPAIGN , # LE

PANGA CITES REAL LIFE SITUTION

outcomes

Ratings 56 per cent Revenue generated Rs 50-55 crores approx.Viewership grew 15 times.The MAUKA – MAUKA Campaign went viral

and generated positive conversation on social media.

SUBMITTED BY-: DEEPSHIKHA GUPTA SACHIN CHAUDHARY HANSIKA NEHA KUMARI SAKSHI SHIKHAWAT SHWETA PARIK