content06 IMBA DNA. 12 IMBA COURSES. 22 IMBA LINKS. 30 IMBA EXCHANGE. 40 IMBA GSVC. 48 IMBA LIFE. 54 IMBA SPOTLIGHT. 58 IMBA HISTORY. 60 IMBA PROFILE.62 IMBA TO APPLY.

GET YOUR IdeAs OFF THE GROUND

Need to coMpete iN a GloBAl KnowledGe ecoNomy.

The FuTure Business World is Flat.

chInAmakes half of the world’s mobile phoNes.

thAIlAnd raNks 1st iN the worldiN eNtrepreNeurial activity.

BAnGKoK IS THE mOST

ENTREPRENEURIAL CITY.

vietNam ATTRACTS mORE FDI THAN thAIlAnd.

Thailand ranks 58Th in The world in innovaTion.

You can charge your electrIc vehIcle aT a neTwork of charging sTaTions

in toKyo.

chAnGe

the International mBA—IMBAIntroducing

IMBA is dedicated to giving you the necessary understanding and tools to do just that.

To win in today’s business world, you need to excel in three areas.

IMBA DNA

A sharp, concise and practical course structure that prepared us

for doing business in the real world. We ended up not only with a respectable MBA degree, but a new business start-up and a great business partner as well. Highly recommend for all entrepreneurs.

Verawat Leetheewan aramrasmewanichFounders (From their Independent Studies Course)MagIC Sound SySteM Co., Ltd.imBa cLass of 2008 – china track

Kraiserm TohTubTiangMarketing DirectorKuang Pei San FooD ProDuctS Public co., ltD./ SMiling FiSh grouPimba Class of 2006

The IMBA program provided me the opportunity to broaden my knowledge and vision with a Global Mindset. With such a very dynamic program, together with very dedicated professors and staff, this program is worth considering for those who want to pursue international-level knowledge. The Program also gave me a chance to develop connections with a group of people who are not only good friends in class, but also are good partners in life and good consultants in the business world.

deAn’s message

assoc. Prof. gasinee witoonchartdean

Just five years ago we started a new program at the thammasat business school, designed to focus on the needs of the business professional who will compete in international business. since that beginning, the imba program, with its intensive focus on chinese and Japanese business, continues to grow and get stronger as thailand’s uniquely international business management program. the imba program took another step forward two years ago with the addition of the Global entrepreneurship track adding yet another important specialization for those who will compete in the Global knowledge economy. i invite you to join the imba program for its unique focus on international business and Global entrepreneurship. with program partners such as tsinghua university in china, hitotsubashi university in Japan, and stanford university for the Global entre-preneurship track, you’ll find great educational opportunities within the program to prepare you for excellent business opportunities when you graduate.

i have been involved with international manage-ment education in thailand for over forty years. with the benefit of the experience i can say that the imba program is one of a kind in its design and what it delivers to students. moreover, it is attracting a special kind of student, one who is looking towards the future and wants to be prepared to compete in business and gain from the opportunities that are coming from the Global knowledge economy. imba students are comfortable with working across borders and in international collaborative projects. they have a demand practice based on real understanding for knowledge and eagerly take on the chal-lenges given to them during their imba education. for incoming students we are looking for more business professionals just like them: worldly, excited to take on new challenges, seeing opportunities in international business. if you feel like you are one of these people, please join us at imba.

dIrector’s message

assoc. Prof. dr. fredric william swierczekdirector

Hands-on. CHallenging. inspirational.

IMBA COURSES

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pre-course

What if the leaders of the world decided to eliminate air travel because of its threat to the environment? What problems would arise? What opportunities would those problems lead to? IMBA students face challenges like this right from the start--at the IMBA Orientation. They try to find answers during the next three months, and develop business solutions that become business plans. This is all part of the Pre-Course, where, along with learning the business fundamentals--accounting, finance, marketing, and business communication--they also have to brainstorm, innovate, and develop a complete business plan. Even before the first official day of class, they need to pitch their plans in front of an outside panel of business experts, and defend their decisions. Innovation, critical thinking, action--these are things that make IMBA different from other programs starting on Day 1.

The FirsT Year

All IMBA students take the same courses during the First Year, which provides the core of the MBA program. These courses are designed to give you a thorough grounding in business frameworks and general management concepts, and to help you make connections across specialized business fields. You will learn from international professors, who will give you a global perspective, as well as from local profes-sors, who are business experts in Thailand and the region. In addition, you will also learn from expert guest speakers from the business world, case studies, in-depth projects, and field research. You will be chal-lenged by individual assignments, which will test your own particular skills and abilities, and group projects, which require leadership and teamwork.

The Second Year

During your second year, you will begin to focus in your chosen track in a range of area studies and specialization courses according to the track you have chosen. The subjects are designed to complement the broad management education that you received in core courses, allowing you to develop in-depth busi-ness and entrepreneurial expertise that is critical in the challenging international environment. Each special-ization comprises required and elective modules. Each module allows you to customize your study program, while either enhancing the depth of your chosen special-ization or broadening your overall business knowledge base. Specialization courses feature small class sizes (10-40 students), promoting a high degree of interac-tion among classmates.

IMBA courses

James Barlow, CEO, Scottish Institute of Enterprise and Visiting Lecturer in Entrepreneurship Marketing Class

Track ProjecTs

If you are in an International Business (IB) track you will travel to experience the culture and business practices at IMBA’s partners universities at Tsing-hua University in Beijing, China, or Hitotsubashi University in Japan. You will receive first-hand experience in understanding unique politics, society, culture and business of your particular country, by meeting local students, visiting companies, and traveling to cultural areas.

Global Entrepreneurship (GE) students learn about two major entrepreneurial forces that are changing the way the world works. First, they are exposed to the technology-based entrepreneurship that has defined Silicon Valley as the center of the world’s innovation and the home of household names such as Google, Apple, and Hewlett-Pack-ard. However, the unique intellectual, innovative, and business environment found in and around San Francisco also encourages another type of entrepreneurship--social entrepreneurship--which encourages the formation of businesses which cre-ate social and environmental value, in addition to profits. The social entrepreneurship movement is changing the way people create and develop around the world--in the US, India, Southeast Asia, Latin America. Throughout the developing world there is a new appreciation for the power of innovation and entrepreneurship to make lives and people better.

Final Project

At the end of your IMBA program you will use your skills to complete an intensive project in a subject area of your choice. If you are looking forward to starting a business you can choose the Independent Study option, where you will develop a real business plan for an actual market, a social entrepreneurship project, a consulting practice or a research study. Or, you may choose to work on a thesis, if you want to lay the foun-dation for more academic work at the PhD. level.

IMBA courses

Class of 2009 - Global EntrEprEnEurship traCk visiting a slum neighborhood in Mumbai to study social entrepreneurship

Tina L. SeeLig, Ph.D.Chong Moon Lee Executive DirectorStanforD tEChnoLogy VEnturES PrograMSTanforD UniverSiTy, USa

I have worked with the Global Entrepreneurship (GE) Program of IMBA at Thammasat University since it was launched three years ago. During this time I have been fortunate to visit Thammasat University several times, and the GE students have come to visit California to learn about entrepreneurship and innovation in Silicon Valley. The GE Program is built upon a philosophy that is very similar to that of the is Stanford Technology Ventures Program (STVP), and Thammasat University faculty work closely with STVP through our world-wide network of entrepreneurship educators, as part of the international Roundtable on Entrepreneurship Education conferences. Both STVP and GE are founded on the belief that entrepreneurship requires active engagement. Whether at Thammasat, or in other programs in the US, Europe, or Latin America, we encourage our students to view every problem as an opportunity, to not be constrained by a lack of resources, and to find creative solutions to big problems. I look forward to continue to work with Thammasat University as we develop successful entrepreneurs in Thailand and throughout the world.

The most important goal for the IMBA program is to put students into real-life situations. Where the rubber meets the road. Where the customer’s deci-sion is final. Where money is made or lost. Most MBA programs require classroom projects with imaginary results, IMBA’s activities require realworld results. One such example was the Wallet Project. This seemingly simple exercise required students to create a “wallet”, which they had to sell. Not write a plan. Not make a presentation. Simply create a real product that real customers would pay money for. In keeping with the creative atmosphere at IMBA, the term “wallet” was defined broadly by each of the student teams. One team went for the simple and direct approach: they developed a wallet with a couple of innovative features and worked to get to the market fast. Another team defined wallet as “something to carry things” and eventually developed a slim, stylish bag for carrying a computer laptop. Yet another team took the high-tech route, defining wallet as “something to manage your cash.” Their solution was to develop a mobile phone application for keeping track of expenses as purchases are made. This linked to a web application, which manages all of the accounts and allowed bud-gets to be set. Web reports show how well the plans were being met. Each of the projects was required to make actual sales, which led to some innovative solutions: the team making the mobile phone app for managing cash worked with a local bank to create a training program for school children to help them learn the importance of money management. Meanwhile, the team making laptop bags is moving on and starting an actual company to continue the business. The next batch of IMBA students will face a different, and even more-difficult, challenge. But one goal will remain the same: to get IMBA students out of the classroom, away from the text books, and finding real-world solutions to real-world problems. This is what IMBA means about Moving Into Action.

the wAllet project

A teAm from the WAllet Project selling their products at Chulalongkorn University’s Commencement Day

MBA core courses

• BusinessEconomics

• AccountingforManagementandDecisionMaking

• MarketingDecisions

• FinancialDecisions

• ManagementResearch

• LogisticsandOperationManagementforDecisionMaking

• CorporateGovernanceandCorporateSocialResponsibility

• OrganizationDevelopment:TeamsandLeaderships

AreA studIes courses

• MacroenvironmentintheGlobalEconomy

• InternationalOrganizationBehavior

• GlobalStrategicManagement

• InternationalMarketingDecisions

• InternationalFinancialDecisions

Global EntrepreneurshipThe emphasis is on the entrepreneurial mindset, business development and the innovation imperative.

• MacroenvironmentintheGlobalEconomy

• InternationalOrganizationBehavior

• GlobalStrategicManagement

• Intrapreneurship

• EntrepreneurialManagement

• CreativityandBusinessInnovations

• EntrepreneurialMarketing

• EntrepreneurialFinance

International BusinessThe emphasis is on the global rising, strategic thinking, and the action focus.

(Applicable for both IB and GE tracks)The emphasis is on developing decision-making skills and leadership.

• SocialandPoliticalEconomyofAsia

• AsianBusinessSystem&Management

• CurrentIssuesinAsianBusiness

• DoingBusinessinAsia

• EntrepreneurialManagement

• CreativityandBusinessInnovations

• SeminarinInternationalBusinessI

• SeminarinInternationalBusinessII

• DoingBusinessinAsia

• DoingBusinessinChina

• DoingBusinessinJapan

• CurrentIssuesinEntrepreneursI

• SeminarinBusinessforEntrepreneursI

• SeminarinBusinessforEntrepreneursII

AreA specIAlIzAtIon courses Asian BusinessThe emphasis is on a systematic understanding of Asian perform successfully in the dynamics of globalization.

electIve coursesInternational Business

Global Entrepreneurship

IMBA courses

entrepreneurial.global.action-oriented.

IMBA LINKS

we built them into IMBA right from the start. And nowhere is this more clear than with IMBA’s inter-national links to china, japan, India, Germany and silicon valley.

Konish

iwa

Class of 2009 - Global EntrEprEnEurship traCk working on a collaborative project at Stanford University with students from around the world

The International Business Track’s partnership with Tsinghua University’s School of Economics and Management accesses one of China’s top business schools, which was credited by Fortune magazine as developing the top-flight business talent that is leading the country’s rapid transformation to a market economy.

Tsinghua University is helping drive China’s devel-opment with centers of innovation, such as the Tsinghua Science Park. IMBA’s relationship with Shanghai University of Finance and Economics opens the opportunity for IMBA participants to visit the world’s business capital.

IMBA also partners with the Graduate School of Commerce and Management at Hitotsubashi University, one of Asia’s top business schools. Hito-tsubashi is helping Japanese businesses make the transition from traditional mainstream management practices that worked in the past, but which are being tested in the hyper-competit ive global economy of the early 21st Century. Hitotsubashi’s educational philosophy focuses on building business leaders with a combination of the long-term vision, characteristic of traditional Japanese business, com-bined with the capabilities of Global MBA programs.

In 2008, the relationship between IMBA and Hito-tsubashi grew even stronger as Hitotsubashi sent a group of students and professors to Thailand to visit IMBA, to study about business in Thailand and Southeast Asia, and to visit with Japanese companies in Thailand. In addition, Hitotsubashi students have worked with students and alumni from Japan Tracks 1 and 2 in a unique joint project.

IMBA links

Class of 2009 - China TraCk visits Dystar and the World Expo 2010 preparation in Shanghai.

Class of 2009 - Japan TraCk visits the Sony Head Office and studies in Japanese Culture Class.

The Global Entrepreneurship Track gives you a first-hand look at what is going on in the innovative hotbed in and around San Francisco. GE’s links with the Stanford Technology Ventures Program provide unparalleled access to the action at the heart of Silicon Valley, the world’s center of technology entrepreneurship. STVP helps GE students learn about Silicon Valley from the inside out, whether it is to see what makes Google great, or how Tesla is developing a line of electric sports cars. GE and IMBA also have a strong partnership with the University of California at Berkeley as one of the global partners for the Global Social Venture Competition. This gives GE students a completely different experience: entrepre-neurship dedicated to creating social and environmental value. Finally, GE and IMBA are growing a new relationship with one of the US’s most innovative MBA programs, the Green MBA at Dominican University, which builds sustainability right into the core of the MBA program. Green MBA professors have taught in the IMBA program at Thammasat and a new project is underway to send GE students to the Green MBA. All-in-all, GE and IMBA’s links in San Francisco give students a unique opportunity to open minds, take in fresh ideas, and bring a new type of innovative thinking back to Thailand.

IMBA knows that to be a global program means continuing to build global linkages. Already, in Europe, IMBA is linking to the world-renowned innovative MBA program. IMBA runs an Asia Studies Module for the European Business School’s Executive Masters in Business Innovation (EMBI). EMBI students visit Bangkok and take part in an entrepreneurship project with GE students, as well as learn about Thailand’s role in global supply chains. Then, they travel to Mumbai in India, to learn about the forces that have made the city an IT capital of the world.

But maybe San Francisco and working with European friends are not enough of adventures for you. GE also links with entrepreneurship programs in India to understand how innovative ideas help reach an emerging market of nearly one billion people living on $1 per day. Sounds impossible? Companies like Unilver and P&G are already using the power of entrepreneurship to do just that.

Come to GE to find out how.

IMBA links

i had a great time during the joint program

between the european business school and the imba Global entrepreneurship program. i was amazed by the spirit of entrepreneurship that i saw throughout thailand, from the streets of bangkok to the mountains of chiang mai, and especially among the imba students who we worked with on the project.

the service and customer orientation of thai people is so different from Germany, where so many companies focus on “technology push” strategies. maybe the mix of both cultures would be a fantastic base for a joint venture, or a future project between ebs and imba.

dAnIel stuMppExecutive master Program in Innovation, European Business School, GermanyHEAD OF mARKETING, FESTO AGclAss of 2009

roBerto pIccIonI2009 vIsItInG lecturerDOmINICAN UNIVERSITYGreen mBA ProgramSan Rafael, California, USA

during my program in the thammasat imba “macro Environment in the Global Economy” class, it was a terrific pleasure to talk about the concept of sustainability and the associated oppor-tunities – and responsibilities - that are presented to entrepreneurs and leaders in the 21st century marketplace.

our Green mba program at dominican university is a program oriented at providing a tra-ditional business school curriculum – but with something significant overlaid. the world we live in revolves around our effective use of economic capital – but also very importantly, our effective and respectful use of human capital and natural capital. effectively managing these three forms of capital in an organization can provide a competitive advantage.

the students i worked with at thammasat were tremendous – they applied themselves tirelessly and it was a real pleasure to see them band together and complete complex group assignment in a short period of time. i would really like to see our students from california get to know the thammasat students. their different perspectives and skills brought together could create some really magnificent results.

Ni-Hao!!

imBa strongly encourages its students in international Business to broaden their intellectual hori-zons and get firsthand experience about the culture and customs of another country.

IMBA EXCHANGE

take part in an exchange program at one of the IMBA’s many partner schools

(sorry, because of the requirement to participate in two business projects, Ge students are not able to join an exchange program).

Ni-Hao!!

Spending a term at a partner institution gives you expertise in a particular country and region, and increases your international business capabilities. At the same time you earn credits which can be applied towards your IMBA degree. This allows you to meet friends, develop networks in another country, and build skills in language and culture— all leading to one of IMBA’s core values: enabling you to compete in a Globalized World. You may choose from 80 partner institutions for your exchange program, including:

• FudanUniversitySchoolofManagement

• Lingnan(University)College,Sun-YatSenUniversity

• SchoolofEconomicsandManagement,TsinghuaUniversity

AsIA And the pAcIfIc

China

• NanyangTechnologicalUniversity,NanyangBusinessSchool

• NationalUniversityofSingaporeBusinessSchool

• TheSingaporeManagementUniversity

• HitotsubashiUniversity

• KyushuUniversity

• NagoyaUniversityofCommerceandBusiness

• NanzanUniversity

• RitsumeikanUniversity,FacultyofBusinessAdministration

• WasedaUniversity

Japan

Singapore

• AsianInstituteofManagement*The Philippines

• AustralianNationalUniversity

• MacquarieUniversity

• MonashUniversity

• QueenslandUniversityofTechnology

• RoyalMelbourneInstituteofTechnology(RMITUniversity)

• TheFlindersUniversity

• TheUniversityofMelbourne,MelbourneBusinessSchool

Australia

IMBA exchange

• TheUniversityofNewSouthWales* AustralianGraduateSchoolofManagement

• UniversityofAdelaide

• UniversityofNewcastle

• UniversityofSouthAustralia

Australia(Continued)

• KoreaAdvancedInstituteofScienceandTechnology(KAIST)

• SejongUniversity

• SeoulNationalUniversity

• YonseiUniversity

Korea

• UniversitiKebangsaanMalaysia(JointDegreeProgram)malaysia

• EuropeanBusinessSchool(EBS)

• JacobsUniversity

• KemptenUniversity

• UniversitatzuKoln,(UniversityofCologne)

• WHU-Koblez,OttoBeisheimSchoolofManagement

Germany

europe

• SwedishSchoolofEconomicsandBusinessAdministration(Hanken)

• WirtschaftsuniversitätWienAustria

Finland

• GoteborgUniversity

• StockholmUniversitySchoolofBusiness

• StockholmUniversitySchoolofEconomics

Sweden

• RSMErasmusUniversity,ErasmusUniversiteitRotterdamThe Netherlands

• TheNottinghamTrentUniversity

• UniversityofReading

United Kingdom

• UniversitéCatholiquedeLouvain, Institutd’AdministrationetdeGestion

Belgium

• CopenhagenBusinessSchool

• TheAarhusSchoolofBusiness

Denmark

• EDHECSchoolofManagement

• HEC-SchoolofManagement

• ISCParisSchoolofManagement

• ToulouseBusinessSchool

• UniversityParis-Dauphine

France

• UniversitàCommercialeLuigiBocconiItaly

• NorwegianSchoolofEconomicsandBusinessAdministration(NHH)

• NorwegianSchoolofManagement(BI)

Norway

• EscuelaSuperiordeAdministraciónyDireccióndeEmpresas(ESADE), ESADEBusinessSchool

Spain

• InternationalUniversityinGeneva

• TheUniversityofSt.Gallen*,GraduateSchoolfor BusinessAdministration,Economies,LawandSocialSciences

Switzerland

• CorvinusUniversityofBusiness(CUB),CorvinusUniversityofBudapestHungary

lAtIn AMerIcA

• PontificiaUniversidadCatólicadeChile,EscueladeAdministración

• UniversidadTorcuatoDiTella,SchoolofBusiness(UTDT)Argentina

Chile

• InstitutoTechnológicoAutónomodeMéxico(ITAM)

• InstitutoTechnológicoydeEstudiosSuperioresdeMonterrey(ITESM), GraduateSchoolofBusinessAdministrationandLeadership

mexico

• EscoladeAdministraçãodeEmpresasdeSãoPaulodaFundação GetulioVargas(EAESP-FGV)

Brazil

• InstitutodeEstudiosSuperioresdeAdministración(IESA)Venezuela

• UniversidadESANPeru

north AMerIcA

• HECMontreal

• McGillUniversity

• TheUniversityofBritishColumbia,SauderSchoolofBusiness(UBC)

• TheUniversityofWesternOntario*,RichardIveySchoolofBusiness

• UniversityofAlberta

• UniversityofCalgary

• UniversityofOttawa

• TheUniversityofVictoria

• YorkUniversitySchulichSchoolofBusiness

Canada

• CornellUniversity,JohnsonGraduateSchoolofManagement

• DukeUniversity,GraduateSchoolofBusiness

• EmoryUniversity,GoizuetaBusinessSchool

• CaliforniaStateUniversity,LongBeach

• IllinoisStateUniversity

• IndianaUniversity,KelleySchoolofBusinessMBAProgram

• NewYorkUniversity,LeonardN.SternSchoolofBusiness

• OhioStateUniversity

• StanfordUniversity

• ThePennsylvaniaStateUniversity

• TheUniversityofTexasatAustin,McCombsSchoolofBusiness

United States

IMBA exchange

• UCLAAndersonSchoolofManagement UniversityofWisconsin-Madison

• UniversityofChicago,GraduateSchoolofManagement

• UniversityofCalifornia,Berkeley

• UniversityofHawaiiatManoa

• UniversityofMarylandatCollegePark

• UniversityofMichigan,StephenM.RossSchoolofBusiness

• UniversityofMinnesota

• UniversityofNorthCarolinaatChapelHill, Kenan-FlaglerBusinessSchool

• UniversityofSouthernCalifornia

• UniversityofWisconsin-Madison

• VirginiaPolytechnicInstituteandStateUniversity

United States(Continued)

chooponG tAnAphonGsAtornAnalyst 9 Payment System DevelopmentGlobal Payment ServicesBANGKOK BANK PLC.IMBA clAss of 2009 – jApAn trAcK

Theprogramis trulyanunfor-gettablerewardingexperiencewithrealculturalappreciation.Imagineyourselfwakingup, doinggroupwork, traveling, having a barbecueparty,anddiningwithclassmates from 12 countries across the world.Inaddition,asanIMBAIBstudent,theprogramhasbroughtmetothereal internationalmarket.Needlesstosay,first-handexperienceintheinternationalmarketwillgreatlybenefitmycurrentandfuturecareer.

IMBA exchange

After graduation in the Netherlands at the Maastricht Graduate School of Governance

I went to Thailand to study at IMBA.

Over a period of ten months, I enjoyed being in the class with other students very much. We got lessons in English from teachers and guest-teachers with very good academic backgrounds, who showed they do not only know the content of their subjects very well, but who moreover in various ways actively tried to let students integrate the subjects of the courses.

The IMBA-program is a dynamic program who gives students all kinds of opportunities to use their own creativity and initiative in order to become successful in a competitive business environment. I am glad to tell that I had a fruitful learning experience of business related aspects during these two semesters between a very enthusiastic and social group of stu-dents, who were not only active in their study but also active with organizing good parties so now and then.

Because my background was different from Business I had decided beforehand to end my study period at IMBA with an Independent Study in Natural Disaster Management in Thailand after the Asian Tsunami 2004. This study was conducted under the supervision of the director of the IMBA program, Dr. Fredric Swierzeck. Thailand was moreover the right place to study this topic, because the country itself is almost five years ago hit by the Asian Tsunami and there were many natural disaster management experts (of whom some of them are also working at Thammasat University) who gave me the opportunity for my Independent Study to interview them on this topic.

Although a Business School doesn’t seem to be at first sight the right place to study such a topic as Natural Disaster Management Dr. Fredric actually contributed to my knowledge that some principles applied in a business-setting can also perfectly be applied to other management-settings. Dr Fred’s support helped me a lot to get a clear idea on how a study could be conducted in such a way that I could attain a better idea on the overall situation of Natural Disaster Management in Thailand after the Asian Tsunami.

To conclude my story, I can tell that I am sincerely happy that I have chosen to come to the Thammasat Business School. The open, dynamic, creative, initiative and social environ-ment I studied in has helped me a lot to get a positive learning experience in Thailand last year and to enjoy my time with the people of IMBA around me.

MArtIjn hofMAnThe maastricht Graduate School of Governance,

THE NETHERLANDSexchAnGe student

clAss of 2009

one of imBa’s most signifi-cant activities is the global social Venture competition (gsVc) for southeast asia.

IMBA GSVC

partnering with some of the world’s top business schools—the haas school of Business at uc berkeley, the columbia Business school, the london school of Business, and the indian school of Busi-ness—IMBA hosts the world’s premier business plan competition for launching profitable companies that create measurable social or environmental value.

The firsT social enTrepreneurship symposium in Southeast Asia hosted by GSVC and IMBA in 2009.

The GSVC is built on a simple concept, that business is a powerful force of innovation and change. Entre-preneurial businesses, therefore, can lead the way in solving the increasing number of environmental and social problems in the world, like energy shortage, poverty, food scarcity, and disease epidemics.

The emphasis of the GSVC is not charity. Instead, the Competition believes profitable companies are sustainable companies, which is absolutely necessary for tackling the world’s biggest challenges. As a partner, IMBA runs the GSVC in Southeast Asia, bringing together teams from around the region to foster education, valuation, investment, and motivation in starting businesses that create social or environmental value. The winners of the GSVC-SEA go on to the Global Finals at the University of California at Berkeley where they compete with business ideas from around the world, and meet potential investors and mentors.

The GSVC-SEA is developing a community of people from different walks of life—entrepreneurs, NGOS, corporate managements, government officers, graduate students—who share a common belief that the activities of business can make the world a better place. Members of the GSVC Committee judge the preliminary round of the Competition, mentor teams, and share their thoughts in the annual social entrepreneurship symposium.

Teams from Southeast Asia have had a huge impact on the Global Competition at Berkley. In 2009, both the Global 1st Place Winner Overall and the Global Social Impact Assessment Winner came from the GSVC-SEA. In 2008, the Global Social Impact Assessment Winner was from Thammasat, and the Global 2nd Place Winner Overall also was from the GSVC-SEA. In 2006 a team from Thammasat was the Global 2nd Place Winner, and in 2005, another Thailand team was one of the Global Finalists.

IMBA gsVc

Perhaps most important, the GSVC is a student-run competition. Like their Haas counterparts at Berkeley in the Global Finals, IMBA students are involved with the planning and execution of the GSVC-SEA.

The GSVC exists to unleash the power of entrepre-neurship to tackle global problems. Whether you com-pete in the GSVC, or help run it, what better place is there for an IMBA student who wants to take on some real challenges?

For more information, visit www.gsvc-sea.org.

For us, balancing studying, working and participat-ing in activities is a major part of our development,

especially our development as management, which is a very important part of the IMBA education.

As student co-chairs of the GSVC Southeast Asia (“GSVC-SEA”), our main responsibilities can be divided into two aspects—running the competition, and running all of the events and activities, that are part of the competition. To manage the competition, we coordinated with sponsors, judges, students, and other related parties such as Bangkok Art and Cultural Center, the competition’s location in 2009. Moreover, the student co-chairs lead students activities at the GSVC, such as walk rally and the award ceremony party. These helped build the GSVC-SEA’s community, which is a big goal of this competition.

However, GSVC-SEA can not be run by only student co-chairs. We also have great support from the IMBA program, and our fellow students. The GSVC student activities were run by many volunteers from both years of current IMBA candidates, who were responsible for both generating the ideas for the activities, and for putting together the organizing plan.

GSVC-SEA gave us a great chance to travel to the US to take part in the GSVC Global Com-petition at University of California Berkeley. Student co-chairs, representing partner schools met to discuss how to expand the reach and goals of the GSVC around the world. We gave a presentation to the meeting’s participants to summarize our regional competition, and got ideas from teams working in other regions. Participating in the GSVC Global Competition, which included both the Competition and Social Entrepreneurship Symposium, allowed us to see how such a large event is managed, and made us realize that social and environmental-friendly business is greatly accepted and valued worldwide.

Overall, what we experienced and learned from the GSVC is a lot more than we expected. Firstly, we had an opportunity to organize an international event, which was attended by business schools throughout the region. Secondly, we learned how to deal with people from different countries and different backgrounds. Thirdly, we got many good viewpoints from the specialists and expert judges such as NGOs, venture capitalists, government officers, and professionals who are opened to share their experiences. Lastly, we got friends from other countries and friends from another year of IMBA.

We hope that other students will look forward to work with the GSVC-SEA and continue to grow this important event for IMBA and for Thailand.

pIMpetch MAnsrIthAwAwnlAdA lertButsAyAnuKulclAss of 2009 - chInA trAcK, Gsvc southeAst AsIA co-chAIrs

What kind of value can a simple solar-powered flashlight create?Well for one of the 200 million people living in Southeast Asia with no direct access to the electricity grid, it allows a child to study after the sun goes down. Or it allows members of a family to work longer to improve their living conditions. Both education and higher income help break the cycle of poverty that characterizes remote rural communities.

However, the value doesn’t stop there. The solar-powered light replaces other light sources, such as kerosene lanterns, which require expensive fuel, cause smoke which poisons the air inside a home, and can cause fires which lead to damage and harm for villagers. Woman and children, who spend the most time inside homes, live at the highest risk of these problems.

The solar light also provides an incredible educational oppor-tunity. Thammasat students seek donations from businesses and individuals, which are used to buy solar lights and send them to rural communities and refugee camps. This gives IMBA students valuable, real-world experience in marketing and sales. They also learn about international logistics and purchasing, since the lights are produced in China. Along the way the students gain experience in project management and accounting. And as the project expands in the future, IMBA students will develop websites, viral marketing campaigns, and even begin looking for other innovative technology products that can be used to help rural villages in Thailand and Southeast Asia.

Finally, another part of the donations help fund the Southeast Asia Venture Competition, which is hosted by Thammasat and which links to the Global Social Venture Competition at the University of California, Berkeley. This unique business plan competition encourages Masters-level students to develop businesses which are profitable, but also create social or environmental value. With activities like the GSVC, future business leaders will have the necessary capabilities to succeed in a world which is becoming more crowded and resources are becoming more limited. One little light. At IMBA it has the potential to create a world of value.

the solAr lIGht project

The Blue Carpet Seminar was an event initi-ated, planned and executed by imba students in the hopes that young entrepreneurs would be energized and inspired by the enthusiastic speakers and their success stories. working on a team to develop the event was a powerful learning-by-doing experience in which i learned many skills applicable to the business world.

joAnne nArKsoMponGrujIrApun juAnGroonGruAnGKItworAyoodh leelAwejABootrclAss of 2010 - GloBAl entrepreneurshIp trAcK

Students ran their own fund-raising program for the GSVC and Solar Light Project called Blue Carpet, which included keynotes speeches from successful entrepreneurs like Somsak Chalachol

at imBa you’ll work hard. But, you’ll also have a chance to play, building friendships among your classmates that will become a lifelong network.

IMBA LI FE

thammasat is surrounded by cultural and artistic neighborhoods, adding to the richness of a tham-masat education. and, of course, phra arthit road and khao san are only a short walk away, offering lots of bars and restaurants—a myriad of choices to relax and unwind, after class, a test, or once you’ve finished that big project.

and, the unique trips to beijing, shanghai, tokyo, and the silicon valley area south of san francisco, give students a chance to explore, work, and play in some interesting places in other parts of the world.

IMBA liFe

After graduation, I had been thinking where I should move on. I finally decided to come to Japan to extend my Japanese language and culture skills,

look for business opportunities, and maybe gain some good work experience. Luckily, I came across to work at my current company, Advantage Links, Inc., a translation & consulting com-pany, located in Shibuya, Tokyo. I am mainly responsible for assisting in translating business reports coming from various industrial clients, as well as helping Japanese clients to expand their markets to overseas.

To work in Japan is not so sweet; of course I have faced several tough times which I had to deal with. However, these experiences will be a big plus for my future career. One thing that gives me a hard time is that in the Japanese business world, people do not fully open their mind to work with foreigners, as they think foreigners cannot understand their actual needs. Also, Japanese clients always expect unexpected things. Therefore, it is not enough to work at your full responsibility—you have to work beyond that.

Fortunately, studying at IMBA has helped me a lot to prepare for these challenges, through the virtual case studies and also the business trip visiting Japanese firms which is beneficial to me to sight their working culture and system. Also, I joined the student exchange program to NUCB in Nagoya, which gave me another invaluable cross cultural experience.

My future goal is to run my own business interacting with Japanese business by utilizing my experiences and connections. If you are interested in cross cultural business, I would say, IMBA is one of the best choices that will benefit your future.

nutthAKAn thAsnAnIpAnCoordinator ADVANTAGE LINKS, INC., TOKYO, JAPANclAss of 2007 – jApAn trAcK

IMBA program is one of the most challenging and innovative program, which provideed me the wider range of opportunities to pursue my indi-vidual goals in professional fields. By developing both global business mindset and building Chinese language skills, it helps me to adjust myself quickly into the new Chinese working environment. I think this significant program is the combination between the new age of globalization and cultural experiences, which broadening various business perspectives and core cultural values. It is the changed to lead the new generation to get ready and prepare towards the new pace of Chinese Globalization.

Panu KijKongKhajohnchaiRelationship ManagerKasiKoRnbanK Pcl. - shenzhen bRanchStudent claSS of 2006 – china tracK

imBa is new, but imBa students aren’t waiting for the Program to get old to show what they can do.

IMBA SPOTLIGHT

Already, they have notched a number of successes in international competitions.

Did it!

• EzyTEx TEam,Class of 2009, Sixth-PlaceTeam,BestInternationalTeamAward,BestSaleandMarketingAwardin RiceUniversityBusinessPlanCompetition,Houston,USA.

• SOXCELL EnErgy TEAM,Class of 2009, FinalistofGlobalSocialVentureCompetition,SoutheastAsia(GSVC-SEA)and HITBarcelonaEntrepreneurshipCompetition,Spain.

• JP Claus,Class of 2009, FinalistoftheIdeatoProductAsiaCompetition2008byNationalScienceandTechnology DevelopmentAgency

• Fueltura Surge team,Class of 2010, FinalistofThemaiBangkokBusinessChallenge@Sasin.

IMBA sPoTlighT

imBa is proud to be part of Thammasat university, one of Thailand’s leading institu-tions of higher learning.

IMBA HISTORY

since its founding in 1934 by pridi banomyong, thammasat has gradu-ated over 200,000 alumni, many of whom have played key roles in shaping modern thailand, including prime ministers, supreme court judges, lawyers, members of parliament, senators, successful businessmen, and prominent social thinkers.

Thammasat has long been known as the University for the People. After seven decades, the University’s founding principles continue to be carried on its social mission, academic programs, and outstanding alumni. IMBA is one of the newest and most innovative pro-grams in the Faculty of Commerce and Accountancy, or as it is known internationally, The Thammasat Business School. As one of the oldest faculties at Thammasat, the Thammasat Business School is cel-ebrating its 70th Anniversary in 2008. The Business School offers programs from undergraduate through to PhD, and a number of specialized Masters Degree programs in accounting, real estate, international mar-keting, and finance.

IMBA was created in 2004 to address Thailand’s needs for internationally savvy business professionals who wants to compete in the emerging Global Econo-my. The original focus of the program was not merely to study global issues, but to get out and be involved with them. The first two tracks of IMBA—China and Japan—require students to travel to those countries, meet business issues head-on, learn language and culture, and develop business plans that can be launched. Global Entrepreneurship was added in 2006 in a similar way: to get students out and immersed in innovative entrepreneurial hotspots like Silicon Valley, and also in developing countries, where the spirit of entrepreneurship allows people to overcome difficulties in their basic lives. In 2009, IMBA continues to evolve with the development of Asia Track, providing even greater focus beyond China and Japan.

IMBA PROFILE

63% 37%

female male

Gender :

23yrs 50yrs

26yrs

AverAGe AGe :

AGe rAnGe :

2yrs

underGrAduAte educAtIon :

88% 12%

thai universities foreign universities

underGrAduAte MAjors :

AverAGeworK experIence:

12% 46%23% 19%

Natural science business & economics

arts &social science engineer

at imBa, the admission com-mittee is looking for evidence of an applicant’s potential to succeed in a demanding professional program.

IMBA TO APPLY

In addition to previous educational background, test scores, and recommendation letters, we review essays and conduct interviews to learn about an applicant’s goals and understanding of IMBA program. we are trying to discover a solid match between an applicant and IMBA’s core values.

IMBA...

MiniMuM AdMission RequiReMentsMost applicants exceed in one or more of the require-ments below:

• HoldatleastaBachelor’sDegreeinanyfield• Haveworkingexperienceofatleast1year• HaveaproofofEnglishproficiency(TUGET:550or above; TOEFL, paper-based 550 or above, computer-based213orabove;IELTS:6.0orabove, notolderthan2years)• Haveaproofofanalyticalability:passingwritten entranceexam(GMATStyle)orhaveGMATscoreat least80%inquantitativepart,notolderthan5years• Beable todemonstrate leadershipandcreative thinking

CostsThecostoftuitionisapproximatelyBaht490,000forThaisandBaht570,000forforeignersforthetwo-yearprogram.This includesall course fees, textbooks,computerservices,andtheOrientation.Foreignstudytripsarenot included in thetuitionfee.Approximatecostsfor foreignstudyareBaht120,000forJapan,Baht80,000forChina,andBaht200,000forGlobalEntrepreneurship(fortwotrips).

Ready to Go?Applyonlinenowatwww.bus.tu.ac.th/imba

LOOkInGFOrMOrEInFOrMATIOn?

ContACt us At:IMBA ProgrAM, ThAMMAsAT BusIness schoolFacultyofCommerceandAccountancyThammasatUniversity2Prachanrd.,Pranakorn,Bangkok10200,ThailandTel: (66-2)613-2192,(66-2)613-2194Fax: (66-2)224-8107email:imba@tu.ac.th

choMpoonuch soponsuK (joy)clAss of 2011 – Ge trAcKsenior auditor, deloitte Touche Tohmatsu Jaiyos audit co.,ltd.undergraduate: accounting, chulalongkorn university

yot KuwAreewonG (yot)clAss of 2009 – Ge trAcKbrand manager, Thai Beverage Marketing co,ltd.undergraduate: marketing, assumption university

nArAtIp tonGKAo-on (wIn)clAss of 2011 – Ge trAcKsenior project development engineer, nXP Manufacturing (Thailand) ltd.undergraduate: mechanical engineering, siit

suABtrAGool KhowInIj (BuMp)clAss of 2011 – Ge trAcKprocess engineer/project engineer, PTT Plc.undergraduate: chemical engineering, university of massachusetts – amherst

uresorn wonGsAroj (KhInG)clAss of 2010 – jApAn trAcKsecretary and sales support, kao industrial (Thailand) co.,ltdundergraduate: english, silpakorn university

pItIyA AMpAIpIpAtKul (tI)clAss of 2010 – jApAn trAcKarchitect, Thai Tekenaka international ltd.undergraduate: applied statistics, chulalongkorn university

MArIsArA sAtrulee (nuI)clAss of 2011 – chInA trAcKdeputy marketing manager, inthorn co., ltd.undergraduate: physics, chulalongkorn university

IMBA students AppeArInG In the IMBA dnA scenefrom the folded page of imba booklet, from left to right

pAssAKorn thAMronGnoppAKun (Mor)clAss of 2011 – jApAn trAcKtv program producer, Thaiday.comundergraduate: southeast asia study, thammasat university

nArtsudA pAKdeewIBoon (joy)clAss of 2010 – chInA trAcKflight attendant, one Two go airlinesundergraduate: english, thammasat university

supAsIrI runGsItsAthIen (dew)clAss of 2010 – chInA trAcKassistant General manager, adaBi fruits Processing co.,ltdundergraduate: law, thammasat university

AjAree pornMuKdAMAnee (fon)clAss of 2011 – chInA trAcKbrand and marketing manager, lohakij auto Parts, ltd. Partundergraduate: bba, thammasat university

thItI rujIrAchAI (Bourne)clAss of 2010 – chInA trAcKGeneral manager, PlaBo co., ltdundergraduate: marketing communication, rajamangala university of technology phra Nakorn

tAn theAnsuKhont (tAn)clAss of 2011 – jApAn trAcKengineer, Toshiba semiconductorundergraduate: electric telecommunication, siit

rujIrApun juAnGroonGruAnGKIt (MooK)clAss of 2010 – Ge trAcKerp project co-leader, Thai summit autoparts industry co.,ltdundergraduate: bba, thammasat university

Everyeffortismadetoensurethattheinformationcontainedinthispublicationisaccurateasofthedateofitsprinting(September2009).ThammasatUniversitySchoolofBusinessreservestherighttomakechangesatanytimewithoutpriornotice.

2PrachanRd.,Pranakorn,Bangkok10200,Thailandtel:(66-2)613-2192,(66-2)613-2194Fax:(66-2)224-8107email:imba@tu.ac.th