Imagine  having  the  power  to  read  your  visitors’  minds  as  they  browse  your  website.

Just  like  a  store  manager  observing  customers’  body  language  and  gathering  feedback  to  improve  his  shop…

…you  know  what  your  online  visitors  think  and  what  to  improve  on  your  website  to  boost  your  sales.

But,  you’re  not  a  mind  reader.    It’s  really  tough  to  understand  people.  It’s  even  tougher  online.

Because  of  that,  your  website  is  not  performing  as  well  as  it  could  be.

You’re  only  conver@ng  a  @ny  number  of  visitors  into  customers,  and  missing  out  on  a  huge  pile  of  cash.

So,  what’s  the  solu@on?

I’m  Louis  Grenier,  Founder  of  Slices  

Consul<ng.

We  help  you  to  boost  sales  by  making  the  most  out  of  each  of  your  website  visitors.

In  2015,  we  helped  C.M.I.  to  sell  more  part-­‐@me  courses.

They  received  twice*  as  many  enquiries  on  their  website  with  the  same  amount  of  visitors.

*115%  increase  to  be  exact.

How  did  we  do  it?

We  read  their  visitors’  minds  (using  heatmaps,  analy@cs,  and  surveys)  and  asked  ourselves  tough  ques@ons.

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What  are  they  looking  for  when  visi@ng  the  

website?

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What  are  they  looking  for  when  visi@ng  the  

website?

Have  they  achieved  what  they  wanted  to  achieve?    

If  not,  why?

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What  are  they  looking  for  when  visi@ng  the  

website?

Do  they  have  unanswered  ques@ons?

Have  they  achieved  what  they  wanted  to  achieve?    

If  not,  why?

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What  are  they  looking  for  when  visi@ng  the  

website?

Do  they  have  unanswered  ques@ons?

Have  they  achieved  what  they  wanted  to  achieve?    

If  not,  why?

What  could  be  improved?

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This  is  one  of  the  heatmaps  we  collected  to  understand  where  visitors  clicked  and  looked  at.

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From  the  insights  collected,  we  improved  their  landing  pages*,  copy  and  value  proposi@on.

*A  landing  page  is  a  page  that  has  been  designed  with  a  single  focus.

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Insight  1  Visitors  are  distracted  by  the  menu.

BEFORE2

Insight  2  Visitors  ignore  the  stock  photo.

BEFORE2

Insight  3  Visitors  don’t  read  the  main  copy.

BEFORE2

Ac3on  1  Menu  is  replaced  by  some  “credibility  boosters”.

AFTER2

Ac3on  2  Stock  photo  is  replaced  by  a  video.

AFTER2

Ac3on  3  Blocks  of  text  are  replaced  by  bullet  points.

AFTER2

We  then  tested  the  two  versions  against  each  other,  and  the  results  spoke  for  themselves.

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From  1.36%  conversion  rate  to…

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To  2.93%.  A  115%  increase!

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Are  you  an  SME,  enterprise  or  agency?  Some  of  our  clients  include…  

You  get  traffic  to  your  website.

Organic  Traffic

Online  Ads

Social  Media

Paid  SearchEmail

You  get  traffic  to  your  website.

We  make  the  most  out  of  it.

Organic  Traffic

Online  Ads

Social  Media

Paid  SearchEmail

You  get  traffic  to  your  website.

eCommerce  or  Lead  Genera@on?      B2C  or  B2B?  

Let’s  talk.

+353  (0)1  697  8581bonjour@slicesconsul<ng.com