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Brand Identity Guide Imagine Communications Revision: July 2014

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The Imagine Communications brand is an important strategic business asset. It is a promise to deliver the

most advanced, comprehensive media software and video infrastructure solutions in the world.

Our corporate identity is simply the visual expression of what we stand for among our customers and

stakeholders. As such, all employees and partners are responsible for making sure that it is conveyed in a

consistent manner to ensure that the brand is instantly recognizable as an industry leader in delivering the

moment.

Our goal in doing this is to make it easy for Imagine Communications employees and partners to follow the

enclosed guidelines and thereby actively participate in building our brand equity. We hope you agree.

Brand Identity Guide

©2014 Imagine Communications Corp. All rights reserved.

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Our Logo – Treatments Full Color Gradient This is the preferred format

White Use only on black and white materials or dark backgrounds when color symbol cannot be used

Black Use only on black and white materials

Silver Use sparingly, when gradient option is not possible and only on dark backgrounds

Core Blue Single use only when gradient option and two-color are not possible

Core Blue – Two Color Use when gradient option is not possible but color is desired

The logo represents the face of the company and a key element of our brand identity. It symbolizes the innovation, forward-thinking and nimbleness of Imagine Communications.

The logo has been carefully created to work across a broad range of applications. It should not be modified or recreated in any way.

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Our Logo – Spacing and Size

Our logo includes our symbol and logotype, designed to work together in a horizontal lockup.

Our logotype consists of “Imagine” and “Communications” set in a stack. The logotype must be stacked and both words must always be used.

Treat the Imagine Communications logo with respect and give it room to breathe.

Please ensure that a clear space of 1/5X is maintained around the logo, where X is the height of the symbol. More clear space than this is always acceptable.

Also remember to leave at least this distance between the logo and the edge of the page, sign or label where it appears.

Minimum size (not to scale)

The minimum recommended size of the logo is .25” / 6.5 mm high for print and 24 px onscreen.

For broadcast applications, a minimum size logo cannot be less than 22 scan lines.

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Our Logo – Misuse

The Imagine Communications logo has been carefully created to work across a broad range of applications. This logo configuration should not be modified or recreated in any way. This page illustrates some, but not all of the possible misuses. If you do not have proper logo artwork, please contact your regional marketing resource, or go to imaginecommunications.com/media-center/media-resources.aspx

Correct Logo Correct Logo with Tagline

Too much space between symbol and type.

Imagine Communications

Incorrect font.

Stretching or improperly sizing.

Changing the size or aspect ratio of the symbol.

Incorrect colors.

S E R V E R S A N D S T O R A G E

Improper branding. Use of Imagine without Communications

Misuse of the brand symbol.

Delivering the Moment

Incorrect tagline usage or placement. Creating a one-line version of the logo

Incorrect colors.

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The Imagine Communications color palette is comprised of core identity colors and accents. To aid visual development, use the theme colors associated with our company brand.

Color Palette

Brand Primary Colors Brand Accent Colors

Core Blue (1) PMS 287 RGB 37-60-127 CMYK 100-90-19-6 HEX 253C7F

Core Silver PMS 422 RGB 168-168-168 CMYK 0-0-0-40 HEX A8A8A8

Blue 6 PMS 550 RGB 145-187-206 CMYK 43-15-13-0 HEX 91BBCE

Blue 5 PMS 7458 RGB 111-179-211 CMYK 55-15-9-0 HEX 6FB3D3

Blue 4 PMS 660 RGB 70-127-188 CMYK 75-44-3-0 HEX 467FBC

Blue 3 PMS 2935 RGB 0-103-180 CMYK 100-59-0-0 HEX 0067B4

Blue 2 PMS XXXX RGB 0-150-214 CMYK xxx-xx-x-x HEX 000000

Imagine Bars – Key brand accent

Watermark Accent Blue (2) at 15%

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Typography

As the primary delivery method for Imagine Communications, typography should be clear and legible, with a distinct hierarchy of levels. The number of sizes and weights should be limited to as few as necessary.

Calibri / Core Font: Logo, General Internal Use, PowerPoint, Email Signature, Proposals, Documentation

Calibri Bold / Core Font: Titles, Product Names

/ Marketing + Design Special Use Only, Website, Business Cards

/ Marketing + Design Special Use Only, Website

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Typography – Product Names

Product names are set in uppercase/lowercase Calibri Bold, with custom letter-spacing.

The trademark designation should be set as a superscript, baseline-aligned with the product name.

Only the official product identifier graphic files should be used, and never typeset. Contact Marketing Communications to acquire the official artwork.

Product Logo Typography Examples

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Email Signature

Corporate email signatures are a consistent way to display brand unity and support our global presence. Link to the email signature example at http://connect.imaginecommunications.com/media/47323/E-mail_Signature_Template_IC_031814.doc

Logos

Company logos and icons are available on the intranet: http://connect.imaginecommunications.com/marketing/branding/logos-icons-images.aspx

Logos are also available to the public in the Media Resources section of the corporate website: http://imaginecommunications.com/media-center/media-resources.aspx

For additional logo sizes or file types, please contact branding@imaginecommunications.com for assistance

Signatures and Logos

Jane Doe Director of Department Imagine Communications office 1 555.555.1212 mobile +44 (0) 4444.333.4444 imaginecommunications.com

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Imagine Communications evolves with changes in the industry, as does our brand identity. While these guidelines are updated periodically, you may come across something that is not addressed, an issue that seems impossible to solve without breaking the rules, or you may want some help applying the rules.

Your first stop for all branding issues is Brand Central, on the company intranet at connect.imaginecommunications.com/marketing/branding.aspx. Use Brand Central to locate:

• Logos • Icons • Email signatures

For additional help or if you have any questions, contact branding@imaginecommunications.com. Our branding and marketing specialists can help you with any issues.

Brand Central

• Presentation templates • Letterhead • Ordering information

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Product Brand Identity Appendix A

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Product Brand Identity – Hardware

All Imagine Communications hardware products, whether on company proprietary platforms or COTS/OEM equipment, require a front panel/bezel branded with the company logo and product name

• Exceptions: Screens and pass-through products purchased from Imagine Communications but not represented as company product

Product names may not be abbreviated

All company and product logos on product will be a solid 100% white in the corporate font

All functional identification text (descriptive markings for buttons, LEDs and switches) will be in Arial font

The company logo always appears to the left of a product logo

• Preferred: Company logo on top left, product logo on top right

• If company logo and product logo must be placed directly next to each other, separate with a vertical bar

– The vertical bar height must be slightly taller than the capital “I” in Imagine, running down to the base of the “g” in Imagine

– Product logo to be 90% (height) of the Imagine logo so that the company logo is more prominent

When silk screening in a location where the original company logo is smaller than 0.5” in height, use the approved tight space logo

• For silkscreens where the company logo is taller than 0.5” in height, use the original company logo. All other overlays and labels are to use the original company logo only.

Hardware branding

guidelines provide a

consistent customer

experience for Imagine

Communications

products.

These are highlights of

hardware branding

requirements. Contact the

Operations & Supply Chain

Services Team for specific

information.

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Product Brand Identity – Hardware

Hardware Brand

Identity Examples

Note: Not to Scale

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Product Brand Identity – Software

All Imagine Communications software products, whether company proprietary or OEM, must be branded with the company logo and full product name

• Exceptions: Screens and pass-through products purchased from Imagine Communications but not represented as company product

Typical placement of the company logo in the software will be in the About this Product and (optional) splash screens

• In most cases, the Imagine Communications logo will not be in the UI; however, for most web based apps, it is appropriate to include the logo in the masthead

Ensure the logo is legible and has space to breathe. For software branding, 1/4 the height of the logo, with a minimum height of 22px.

Ensure the “Communications” portion of the logo is clearly visible. The color can be difficult to see on most backgrounds if using the Full Color, 2-Color or Silver versions of the logo.

Copyright Disclaimer: Copyright (C) 2012-2014 Imagine Communications Corp. All rights reserved.

• Start year is the initial year the code was created. Close date is current year or year code last modified.

• Only use Imagine Communications Corp. Do not use any other entity name. Do not spell out ‘Corp.’

For source not containing a copyright statement, use this simple format:

/************************************************************************

Copyright (c) 2006-2014 Imagine Communications Corp.

All rights reserved.

*************************************************************************/

Software branding

guidelines provide a

consistent user

experience for Imagine

Communications

products.

These are highlights of

software branding

requirements. Contact the UI

Center of Excellence for

specific information.

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Product Brand Identity – Software

Software branding

guidelines provide a

consistent user

experience for Imagine

Communications

products.

These are highlights of

software branding

requirements. Contact the UI

Center of Excellence for

specific information.

About/Splash Screens

• The About screen is intended to validate the version of the software and provide access to licensing and/or credit information

• The About screen can be contained within a dialog or layered over UI

– If layered, clicking anywhere not on a specific call to action should trigger the close of the about screen.

– The About screen should be launched from a file Menu (when applicable).

• Splash screens should only be used in cases where there is a long launch time

The standard template should be obtained from the UI Center of Excellence. It should not be created by hand.