im mobile who's coming with me
DESCRIPTION
This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.TRANSCRIPT
![Page 1: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/1.jpg)
I’M MOBILE WHO’S COMING
WITH ME?Brendan G. Lim@brendanlim
![Page 2: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/2.jpg)
WHO AM I?
Brendan G. LimDirector of Mobile Development @ Intridea, Inc.
http://intridea.comhttp://github.com/brendanlim
![Page 3: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/3.jpg)
WHO HAS A PHONE?
![Page 4: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/4.jpg)
WHO DOESNT HAVE A SMARTPHONE?
![Page 5: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/5.jpg)
MOBILE IS EVERYWHERE
![Page 6: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/6.jpg)
78% Penetration rate in the US
Flickr - Phillip Kilinger
![Page 7: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/7.jpg)
163% Penetration rate in Hong Kong
Flickr - Sprengben
![Page 8: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/8.jpg)
Over 50countries with penetration rates greater than
100%
![Page 9: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/9.jpg)
The average personhas more than onemobile phone
![Page 10: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/10.jpg)
The iPhone Revolution
Flickr - Scott Beale / Laughing Squid
![Page 11: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/11.jpg)
*****
Multi-touchSleek appsUnique form-factorApp StoreiPhone SDK
![Page 12: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/12.jpg)
We seldom use our phones as a “phone” these days
Flickr - Stillframe
![Page 13: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/13.jpg)
93% Of iPhone users have downloaded an app
66% Of Smartphone users have downloaded an app
![Page 14: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/14.jpg)
76% Of iPhone users check their e-mail at least once a day
35% Of Smartphone users check their email at least once a day
![Page 15: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/15.jpg)
80% Of iPhone users use it tobrowse the web
48% Of Smartphone users use it tobrowse the web
![Page 16: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/16.jpg)
MOBILE IS THE WEB
![Page 17: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/17.jpg)
![Page 18: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/18.jpg)
![Page 19: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/19.jpg)
“We think there is a potential to actually makethis mobile web better than the PC web”
- Jonathan Rosenberg, Google
![Page 20: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/20.jpg)
MOBILE IS THE 7TH
MASS MEDIA
![Page 21: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/21.jpg)
123456
7
Printing PressRecordingsRadioCinemaTelevisionInternet
Mobile
![Page 22: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/22.jpg)
MOBILE DOES EVERYTHING
1-6 CAN DO
![Page 23: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/23.jpg)
*****
Completely personalAlways onAlways with youBuilt in payment channelAware of context
![Page 24: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/24.jpg)
MOBILE IS CONTEXTUALLY
AWARE
![Page 25: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/25.jpg)
“...there are now over 6000 location-awareiPhone apps, 900 Android apps and 300
BlackBerry apps.”- Skyhook Wireless
![Page 26: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/26.jpg)
15,500,000+Check-Ins
1,400,000+Venues Created
![Page 27: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/27.jpg)
15,500,000+Check-Ins
1,400,000+Venues Created
Within 1 Year
![Page 28: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/28.jpg)
Layar
![Page 29: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/29.jpg)
Car Finder
![Page 30: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/30.jpg)
MOBILE MAKES$$$$$$
![Page 31: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/31.jpg)
Apps
Downloads
Free
Avg. Price
150,000+3,000,000,000+75%$2.43
![Page 32: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/32.jpg)
Apps DownloadedPer Second 350
![Page 33: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/33.jpg)
Downloads
Revenue
2.5$4.2
Gartner Mobile App Store Predictions
4.5$6.8
21.6$29.5
2009 2010 2013
(in billions)
![Page 34: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/34.jpg)
MOBILE IS THE
ENTERPRISE
![Page 35: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/35.jpg)
Big businesses recognize the importance of mobile
Flickr - tarl.eledhwen
![Page 36: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/36.jpg)
Mobile for Marketing
![Page 37: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/37.jpg)
Mobile Connects You With Co-Workers
![Page 38: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/38.jpg)
MOBILE IS CHANGING
![Page 39: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/39.jpg)
“My Mom’s next computer is going to be an iPad.”
Flickr - iLounge
![Page 40: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/40.jpg)
****
More real estateMore powerNew use casesNew environments
![Page 41: Im Mobile Who's Coming With Me](https://reader034.vdocuments.site/reader034/viewer/2022051817/54809807b4af9fef158b5e01/html5/thumbnails/41.jpg)
MOBILE IS NEW
OPPORTUNITIES