ilny impact executive summary

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November 2006

The Economic Impact of Tourism and the I Love New York Campaign

Executive Summary



The Impact of Travel and Tourismon New York State



Tourism Sales

Tourism sales, or visitor expenditures, tallied $43.4billion in 2005.

Transport21%

Lodging27%

Food Service22%

Retail &ServiceStations

20%

Recreation10%



Tourism EmploymentTourism directly generates4.5% of the state’semployment base.With the inclusion of indirectand induced impacts, tourismis the catalyst for 707,266

jobs, or 6.7% of all non-farmemployment.

Tourism Employment Share of TotalNon-Farm Employment, 2005

0%

1%

2%

3%

4%

5%

6%

7%

Induced

Indirect

Direct

Tourism Share of Employment, 2005 Share

Tourism Direct 478,759 4.5%

Tourism Indirect 101,317 1.0%

Tourism Induced 127,190 1.2%

Total Tourism 707,266 6.7%

Total Employment 10,564,487



Regional Tourism SalesNew York State is divided into11 economic regions.New York City is the largestsingle tourism region with62% of state tourism sales.New York City, Long Islandand Hudson Valley togethercomprise nearly 80% of New

York State tourism sales.

Tourism Direct Sales, 2005

Long Island10%

New York City62%

Cen. Leath.3%

Adirondacks2%

Capital-Saratoga3%

Hudson Valley7%

Catskills2%

Finger Lakes5%Niagara

4%Chautauqua-

Allegheny1%

Thous. Islands1%



Relative Importance of Tourism

Tourism Share of Regional Employment 2005

Tourism is an integral partof every region’s economy,generating at least 6% of employment.Tourism is most important

to the Catskills and

Adirondacks, generating 17% and 19% of totalemployment, respectively.Tourism generates nearly12% of employment inCentral Leatherstocking and Chautauqua-Allegheny.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%12.0%

14.0%

16.0%

18.0%

20.0%

T h o u s .

I s l a n

d s

L o n g

I s l a n

d

F i n g e r

L a

k e s

H u

d s o n

V a

l l e y

N i a g a r a

C a p

i t a l - S a r a

t o g a

N e w

Y o r k

C i t y

C e n .

L e a

t h e r .

C h a u

t . - A

l l e g

h e n y

C a

t s k i l l s

A d i r o n

d a c

k s

Total TourismDirect Tourism



The Impact of theI Love New York Campaign



Visitor Spending Generated by the State’sILNY Campaign in 2005

$-

$50

$100

$150

$200

$250

$300

C h a u

t . - A

l l e g

h e n y

T h o u s .

I s l a n

d s

H u d s o n

V a

l l e y

C e

n t . L e a

t h e r .

C a

t s k i l l s

L o n g

I s l a n

d

C a p i

t a l - S a r a

t o g a

G r e a

t e r

N i a g a r a

A

d i r o n

d a c

k s

F i n g e r

L a

k e s

N e w

Y o r k

C i t y

M i l l i o n s

Day Overnight

Regional Visitor Spending Generated by ILNY

$1.6 billion was spent by travelers in New York State inresponse to the I Love New

York campaign

84% of this spending was byovernight visitorsNew York City, theAdirondacks, and the FingerLakes regions benefited themost in absolute terms.



Taxes Generated by the State’s ILNY Campaign

$-

$2

$4

$6

$8

$10$12

$14

$16

$18$20

C h a u

t . - A l l e g

h e n y

H u

d s o n

V a

l l e y

T h o u s .

I s l a n

d s

C e n

t . L e a

t h e r .

C a

t s k i l l s

L o

n g

I s l a n

d

G r e a t e

r N i a g a r a

C a p

i t a l - S a r a

t o g a

A d i r o n

d a c

k s

F i n g e r

L a

k e s

N e w

Y o r k

C i t y

M i l l i o n s

State Tax Impact

Local Tax Impact

Taxes Generated by ILNY

$106.6 million in taxes weregenerated by the ILNY campaign.56% ($60.2 million) of thissum is local taxes.44% ($46.4 million) of thissum is state taxes.



Employment Generated by the State’s ILNYCampaign

-

500

1,000

1,500

2,000

2,500

3,000

3,500

C h a u

t . - A

l l e g

h e n y

H u

d s o n

V a

l l e y

T h o u s .

I s l a n

d s

C e n

t . L e a

t h e r .

L o n g

I s l a n

d

C a

t s k i l l s

N e

w Y

o r k

C i t y

C a p

i t a l - S a r a

t o g a

A d i r o n

d a c

k s

G r e a

t e r

N i a g a r a

F

i n g e r

L a

k e s

Employment Generated by ILNY

19,619 jobs (full-timeequivalent) were generatedby the ILNY campaign.The most jobs weregenerated in the FingerLakes, Niagara, and theAdirondacks.2.8% of tourismemployment is sustainedby the campaign.



Impact Distribution of State’s ILNY Campaign

Long Island9%

New York City17%

Cent. Leather.

6%

Adirondacks13%

Capital-Saratoga10%

Hudson Valley6%

Catskills8%

Finger Lakes13%

Greater Niagara10%

Chaut.-Allegheny

3%

Thous. Islands

5%

Long Island7%

New York City

11%

Thous. Islands5%

Chaut.-Allegheny

4% Greater Niagara13%

Finger Lakes16%

Catskills8%

Hudson Valley4%

Capital-Saratoga12%

Adirondacks13%

Cent. Leather.7%

ILNY-Generated Tourism Spend Distribution

ILNY-Generated Employment Distribution

17% of the campaign’s spending impactwas in NYC, but only 11% of the jobsimpact was in the city.The Finger Lakes region was topemployment beneficiary of thecampaign, followed by Greater Niagaraand the Adirondacks.

ilny impact executive summary

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