illinois cpa society

ICPAS Media Kit2014

Natalie DeSoto i account executive i 717.580.8184 i [email protected]

In A Nutshell

5 Ways to Reach Your Target MarketAdvertise in the Illinois CPA Society’s award-winning INSIGHT Magazine to reach 23,000 readers specializing in all things accounting and finance.Advertise in a custom digital newsletter targeting industry and business, public practice, careers or legislation to attract the select audience you’re after.Advertise on the ICPAS website, with 27,000 visitors and more than 100,000 page views per month.Become a Media Partner and take advantage of an all-encompassing integrated marketing strategy.Sponsor the 2014 Midwest Accounting & Finance Showcase, the largest state CPA show in the United States, attracting 2,000 CPAs and finance professionals from Illinois and surrounding states.

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Get in Touch Today!Print & Digital AdvertisingNatalie DeSoto, The YGS Group Phone: 717.580.8184 Fax: 717.390.9891

Midwest Accounting & Finance Showcase SponsorshipsNatalie DeSoto, The YGS Group Phone: 800.501.9571, ext. 134 Fax: 717.390.9891

Wendy Sech, Illinois CPA Society Phone: 800.993.0407, ext. 244 Fax: 312.993.9954


86% of our readers represent both business & industry and public practice.

44% of our readers represent leaders and major decision-makers.

Accounting & Tax Software and Accounting Education/CPE solutions are the most in-demand products amongst our readers.

90% of respondents say that INSIGHT “successfully covers issues that are impacting the business world and financial landscape.”

84% of readers would “recommend articles that appear in INSIGHT to peers & colleagues.”

83% agree that INSIGHT contains “important information that I can apply to my professional life.”

INSIGHT is distributed quarterly to more than 23,000 accounting and finance professionals.

INSIGHT Magazine


Source: 2013 ICPAS Member Demographics

54% . . . Under $50 Million

14% . . . $50 to $250 Million

8%. . . . . $250 to $750 Million

24% . . . Over $750 Million

Gross Revenue54% . . . Under $50 Million

14% . . . $50 to $250 Million

8%. . . . . $250 to $750 Million

24% . . . Over $750 Million

Age21% . . . 20 -29

14% . . . 30-39

18% . . . 40-49

26% . . . 50-59

21% . . . 60+

21% . . . 20 -29

14% . . . 30-39

18% . . . 40-49

26% . . . 50-59

21% . . . 60+

TOP 10 PRODUCTS/SERVICES READERS PURCHASE1. Accounting Software

2. Accounting Education/CPE

3. Tax Software

4. Office Equipment

5. Computer Hardware

6. Payroll Software/Services

7. Insurance Products

8. Banking Services

9. Paperless Technologies/ Document Management

10. Health Insurance Products

TOP 10 READER INTERESTS1. Accounting

2. Tax

3. Financial Planning

4. Audit

5. Manufacturing

6. Technology

7. Strategic Planning

8. Not-For-Profit

9. Real Estate

10. Mergers & Acquisitions

INSIGHT Magazine

Organization Size47% . . . 1 to 9

20% . . . 10 to 49

17% . . . 50 to 249

8% . . . . . 250 to 999

8% . . . . . 1000 +

Company Type44% Public Practice

42% Business & Industry

10% Retired

4% Nonprofit/Govt/Edu

ABOUT OUR READERS


INSIGHT topics include:

Corporate Finance

Technology

Career Development

Leadership

Legislation

Small Business

Strategy

Young Professionals

Financial Planning

Economy

Tax

Fraud

Global Business

Deadlines

INSIGHT is published quarterly in the Spring, Summer, Fall and Winter.

ISSUE AD CLOSE ART DUESpring . . . . . . . . March 17 . . . . . . . . . . March 24Summer . . . . . . June 16 . . . . . . . . . . . June 23Fall . . . . . . . . . . . September 15 . . . . . September 22Winter . . . . . . . . November 24 . . . . . . December 1

Advertise in the Summer issue of INSIGHT and enjoy bonus distribution at the Midwest Accounting & Finance

Showcase, the Midwest’s premier finance and business trade show.

www.ICPAS.org/show.htm

BONUS DISTRIBUTION!

INSIGHT MagazineEDITORIAL CALENDAR


Premium Placement

Covers are sold only on a 4X contract basis

4C Covers Size 1x 2x 4xInside Front & Back Cover 8.625” x 11.0625” (bleed) $3,190 $3,045 $2,900Back Cover 8.625” x 11.0625” (bleed) $3,300 $3,150 $3,000

ICPAS Member Discount 50% off full-page ads

Preferred Positions Requests for specific page placement will be honored (space permitting) for an additional charge of $200 per ad.

4C Inside Pages Size 1x 2x 4xFull Page 8.625” x 11.0625” (bleed) $2,635 $2,505 $2,3801/2 Page Horizontal 7.125” x 4.625” $1,485 $1,415 $1,3501/2 Page Vertical 3.4375” x 9.5” $1,485 $1,415 $1,3501/2 Page Island 4.6” x 7.65” $1,560 $1,480 $1,4101/3 Page Horizontal 7.125” x 2.875” $1,210 $1,150 $1,0901/3 Page Vertical 2.25” x 9.5” $1,210 $1,150 $1,0901/4 Page 3.4375” x 4.625” $1,025 $980 $940

Classified Size Rate1/8 Page Color 1.5625” x 4.75” $345 per placement1/8 Page B/W 1.5625” x 4.75” $285 per placementCopy $60 Minimum $2 per word

Please note that classifieds require prepayment unless running concurrently with display advertising.

InsertsPlease contact us for rates and print specifications.

Inside Pages

Classified Ads

Become a Media Partner!

Diamond Media Partner• 4x full-page run • Recognition on magazine

page of website• DMP seal provided to

include in your ad, on your website and marketing materials

• Additional 15% discount on digital advertising

Emerald Media Partner• 4x half-page run • Recognition on magazine

page of website• EMP seal provided to

include in your ad, on your website and marketing materials

• Additional 10% discount on digital advertising

INSIGHT MagazineRATES & SPECS


Digital Opportunities

Audience Illinois CPAs and finance professionals in public accounting/consulting, nonprofits, government agencies, industry and business; accounting and finance educators.

ICPAS.org For Illinois CPAs & Finance Professionals

27,000 Visitors per month

Ad Specs & Rates

Homepage Ad Positions: 180w x 150h pixels1st Position: . . . . . . . . . . . .$750 per month2nd Position: . . . . . . . . . . . .$700 per month3rd Position: . . . . . . . . . . . .$650 per month

Consumer Resources Ad Positions1st Position: . . . . . . . . . . . .$150 per month2nd Position: . . . . . . . . . . . .$125 per month3rd Position: . . . . . . . . . . . .$100 per month

www.icpas.org/FindACPA.htm

RestrictionsThree-month minimum on all positions. Non-animated; ad will appear throughout the website, with the exception of the homepage, eINSIGHT, and some subpages.

Payment Due by 25th of preceding month.

Reach your target audience with digital advertising.

100,000 + Page views per month


Audience Accounting, finance and business professionals.

eINSIGHT eINSIGHT Current Issue & ArchivesFrequency: Quarterly

22,000 Distribution through email.

Ad Specs & RatesAll positions: 180w x 150h pixels1st Position: . . . . . . . . . . . .$750 per month2nd Position: . . . . . . . . . . . .$700 per month3rd Position: . . . . . . . . . . . .$650 per month

RestrictionsThree-month minimum on all positions. Non-animated; ad appears on magazine Current Issue and Archive pages.

Payment Due by 25th of preceding month.

Digital Opportunities


Reach your target audience with digital advertising. eNewsletters

CAREERSPACE For job-seekers, skill-builders and career-climbers

Audience: All membersCirculation: 22,000 (push email)Frequency: Monthlyhttp://www.icpas.org/careerspace.htm

Restrictions: Non-animated; limit of 2 ads per issue.Artwork/Payment: Due by 25th of preceding month.

Sponsored Content: Includes: Logo plus 60 words$1200 per month

1st Position Per Issue 2nd Position Per Issue

468w x 60h pixels 180w x 150h pixels2 or less $550 2 or less $5253 – 6 $515 3 – 6 $4957 + $475 7 + $450



PRACTICE ADVANTAGE News to Power Your Practice

Audience: Public accountants and consulting firm CPA professionals.Circulation: 7,300 (push email)Frequency: Twice monthlyhttp://www.icpas.org/practiceadvantage.htm

Restrictions: Non-animated; limit of 2 ads per issue.Artwork/Payment: Due by 10th of the month for issues falling on 15th, and 25th of the month for issues falling on 30th.

Sponsored Content: Includes: Logo plus 60 words $875 for 1 edition; $1200 per month

eNewsletter eBlast SponsorBe a part of the message promoting all ICPAS eNewsletters by sponsoring these biannual emails sent in May and November.· Exclusive sponsorship in the announcement email· Specs: 468 x 60· Rate: $700 per or $1400 for two


INSIDE FINANCE This Just In...

Audience: High-ranking finance professionals, including CFOs, VPs of Finance, Directors of Finance, Controllers, Consultants and CPAs in management, industry and business.Circulation: 8,500 (push email)Frequency: Every two weeks http://www.icpas.org/insidefinance.htm

Restrictions: Non-animated; limit of one ad per issue Artwork/Payment: Due by 25th of preceding month.


1st Position Per Issue

468w x 60h pixels2 or less $5503 – 6 $3257 + $275

Reach your target audience with digital advertising. eNewsletters



CAPITOL DISPATCH The Latest Regulatory & Legislative News for Illinois CPAs

Audience: All membersCirculation: 22,000 (push email) Frequency: Monthlyhttp://www.icpas.org/capitoldispatch.htm

Restrictions: Non-animated; limit of 2 ads per issueArtwork/Payment: Due by 25th of preceding month.


INSIGHT Digital Edition eBlast Sponsor Be part of the push to readers when INSIGHT Magazine goes live online.· Exclusive sponsorship in the quarterly

announcement email· Specs: 468 x 60· Rate: $700 per issue or $650 each for all four issues


Sponsorship enables your company to stand out

from the competition, influence decision-makers,

and position itself as an industry leader. It also

helps to draw traffic to your booth and increases

the visibility of your products and services.

For more information, visit www.ICPAS.org/show.htm

Midwest Accounting & Finance Showcase

Get a jump on your competitors by sponsoring the renowned 34th Annual Midwest Accounting & Finance Showcase on August 27-28, 2014 at the Donald E. Stephens Convention Center in Rosemont, IL.

The 2014 Midwest Accounting & Finance Showcase is the largest state CPA show in the United States, attracting over 2,100 CPAs and finance professionals from Illinois and surrounding states, and 120 exhibiting companies.

Sponsoring the Showcase provides you with the opportunity to meet with and present your products/services to an audience of Midwest accounting and finance professionals.

Show GuideMore than 2,500 Show Guides are distributed at the Showcase. Placing an ad in the Show Guide will let attendees know about the products and services you offer and help to draw traffic to your booth.

2,100 +attendees at the Showcase

Draw traffic to your booth with the Show Guide and increase awareness of your products and services in the Summer Issue of INSIGHT Magazine.

INSIGHT Magazine Summer Issue Bonus DistributionAdvertising in the Summer Issue of INSIGHT Magazine allows you to influence the 2,100 + attendees onsite at the Showcase and the 23,000 + members of the Illinois CPA Society.

Sponsorship Advertise


TRACK SPONSORCost: $3,000 per dayYour company is invited to sponsor an educational session track of your choice: Tax, Accounting & Auditing, Practice Management, Corporate Finance, Technology, Government, or Leadership and Development.

Package Includes:• Promote your company name and logo on all appropriate

marketing materials• eBlast to ICPAS members showcasing the track• Provide a table or allow a pop-up booth outside of the session

room• Allow your company to distribute any materials outside or

inside the meeting room• Provide signage outside the meeting room acknowledging

your company as a sponsor, as well as thanking your company in the introductory/welcome remarks before your session

• Will electronically distribute the master program materials and speaker bios. Must be submitted to ICPAS six weeks in advance of the Showcase

• Provide evaluation scores for presenter(s)

TRACK SPONSOR WITH ONE SESSION SPEAKER Cost: $4,000 per dayYour company is invited to sponsor a track of your choice and develop one educational session which includes providing the session’s content and material, topic description, and speaker(s), pending ICPAS approval. Speaker must be confirmed by February 14, 2014.



room• Provide a table or allow a pop-up booth outside of the session

room• Allow your company to distribute any materials outside or

inside the meeting room• Provide signage outside the meeting room acknowledging

your company as a sponsor as well as thanking your company in the introductory/welcome remarks before your session

• Will electronically distribute the master program materials and speaker bios. Must be submitted to ICPAS six weeks in advance of the Showcase

• Provide evaluation scores for presenter(s)

Sponsorship Opportunities

2014 Showcase Education Tracks1. Keynote ( 2 sessions)2. Tax (5 sessions)3. Accounting & Auditing (2 sessions)4. Practice Management (2 session)5. Corporate Finance (5 sessions)6. Technology for Accounting & Finance (5 sessions)7. NEW - Government (2 sessions)8. NEW - Leadership & Development (5 sessions)

All Sponsorships include your company name and logo placement on all appropriate marketing materials, including:

• Show Registration brochure, which is mailed to all members and included in INSIGHT Magazine (subject to deadline)

• Show Guide• ICPAS Website• Other direct marketing materials


KEYNOTE SPONSORCost: $5,000 per dayYour company will sponsor the keynote track on either of the two Showcase days.



room• Allow your company to distribute any materials outside or inside

the meeting room• Provide signage outside the meeting room acknowledging your

company as a sponsor as well as thanking your company in the introductory/welcome remarks before your session

MORNING COFFEE BREAK SPONSOR Cost: $ 5,000 per day (AM or PM selection) Provide coffee for attendees during the break for either day of the Showcase. Coffee can either be provided at your booth on the Exhibit Hall floor or served to attendees at the registration area.


marketing materials• Provide a display table by the coffee break area to distribute any

materials• Provide signage by the coffee break area acknowledging your

company as a sponsor• One complimentary registration to attend the two-day Showcase

CONFERENCE LANYARDCost: $4,000Make your logo memorable by providing 2,500 lanyards to be distributed to attendees at registration.

Package Includes:• Promote your company and logo placement in all appropriate

marketing materials

TOTE BAGCost: $6,000 Make your logo memorable by providing 2,000 tote bags to be distributed to attendees at registration.


marketing materials• Include other direct marketing collateral in the bag

STANDING SIGN BOARDCost: $2,000 eachYour artwork will be prominently displayed on an 8’ x 3’ freestanding, double-sided sign board in a high-traffic area.


marketing materials

FLASH DRIVECost: $5,000Make your logo memorable by providing 2,000 flash drives to be distributed to attendees at registration. Your company logo and materials can be included on the flash drive.


marketing materials



NEW! Sponsorship Opportunities

Tech Café and Wifi Lounge SponsorCost: $7,000 per dayAttendees will have the opportunity to come to the Exhibit Hall floor and visit the NEW Tech Café and Wifi Lounge to learn about the latest gizmos and gadgets and to get their tech questions answered! Society staff will be on hand in this relaxing lounge.

Package Includes:• Promote your company name and logo on all appropriate marketing materials• eBlast to ICPAS members showcasing the new lounge• Provide a display table inside the Tech Café to distribute any materials• Have representatives from your company participate in the Tech Café by showcasing a

product or leading discussion groups regarding your tech product(s)• Provide signage outside the Tech Café acknowledging your company as a sponsor• One complimentary registration to attend the two-day Showcase

Relaxation Station Sponsor Cost: $2,000 per dayLocated by the ICPAS Booth, attendees will have the opportunity to step into a relaxing lounge and receive a 10 minute massage. There will be three to four masseuses onsite for both days.

Package Includes:• Promote your company name and logo on all appropriate marketing materials• eBlast to ICPAS members showcasing the new lounge• Provide a display table in the massage lounge to distribute any materials• Provide signage at the massage lounge acknowledging your company as a sponsor

Lunch SponsorCost: $50,000 per day Attendees will be thrilled to receive a box lunch provided by your company. Box lunches will be distributed on the Exhibit Hall floor and will include your logo on the box as well as a napkin with your logo and URL.

Package Includes:• Promote your company name and logo on all appropriate marketing materials• eBlast to ICPAS members showcasing the lunch• Provide a display table by the lunch area to distribute any materials• Provide signage at lunch acknowledging your company as a sponsor• Logo placement on the box lunch and napkin, and signage on every lunch table acknowledging

your company• Three complimentary registrations to attend the two-day Showcase

Passport to PrizesCost: $600Passport to Prizes helps to attract and keep attendees on the Exhibit Floor. Each attendee will receive a Passport with their registration materials. Attendees will be instructed to stop by each participating exhibitor to receive a “stamp” on their passport. The attendee must complete the entire Passport in order to be eligible for the prize drawing on the final day of the Showcase.



Notes

For advertising inFormation

ContaCt:

natalie desotoaccount executive

[email protected]

illinois cpa society - media kit - 2014

Documents

accounting software2

accounting educationcpe3

insight magazinenatalie

account executive

accounting tax software

finance professionals

readersnatalie desoto