il ruolo della bellezza nella experience economy
DESCRIPTION
My prezo at #Blover conference in Jesi (AN) - March 28, 2014TRANSCRIPT
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i l ruolo della bellezza nella experience economy
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io
sketchin headquarter
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EXPERIENCE DESIGNER
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EXPERIENCE | DESIGNER
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DESIGN IS THE NEW BLACK
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Falkland - Bruno Munari
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DESIGNindustrial thinking
interior
landscape
fashion
food graphic
interaction
sound
service
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DESIGN thinking
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DESIGN thinking
creativitàempatia razionalità
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DESIGN thinking
creativitàempatia razionalità
A B
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DESIGNbusiness
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DESIGNbusiness
innovazione continua vs discontinua
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DESIGNbusiness
innovazione continua vs discontinua
a-ha!
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DESIGNER
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ADOTTA UN DESIGNER (e la sua filosofia)
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EXPERIENCE | DESIGNER
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EXPERIENCEINSIEME DI TUTTE LE EMOZIONI, PREFERENZE, PERCEZIONI, REAZIONI FISICHE E PSICOLOGICHE E DEI COMPORTAMENTI DEGLI UTENTI CHE SCATURISCONO DALL’INTERAZIONE CON UN PRODOTTO O UN SERVIZIO
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∑ (EXPERIENCE) = VITA
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EXPERIENCEmood
oggetti
contesto
persone meteo?
background
design
momento
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COFFEE EXPERIENCE
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IN GRANI (commodity)
€ 0,01 x tazza
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PACCHETTO (bene)
€ 0,25 x tazza
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AL BAR (servizio)
€ 1,10 x tazza
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STARBUCKS (experience)
€ 5 x tazza
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Commodity Bene Servizio Experience
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EXPERIENCE ECONOMY
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L’EVOLUZIONE DEL VALORE ECONOMICO
PREZZO
BISOGNI DEI CLIENTI
POSIZIONE COMPETITIVA
Commodities
Beni
Servizi
ESPERIENZE
Merca to Premium
I r r i l evan t i
R i l evan t i
I nd i f f e renz ia ta
D i f fe renz ia ta
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LE ESPERIENZE CREANO IL VALORE
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IL RUOLO DELLA BELLEZZA
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IL RUOLO DELLA BELLEZZA
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LA BELLEZZA GENERA EMPATIA
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L’ EMPATIA RIDUCE LE DISTANZE
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L’ BELLEZZA FACILITA LE ESPERIENZE
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#1 VISUAL
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“We’re surrounded by
anonymous, poorly made
objects. It’s tempting to
think it’s because the
people who use them don’t
care — just like the people
who make them. But what
we’ve shown is that people
do care. It’s not just about
aesthetics. They care about
things that are thoughtfully
conceived and well made.”Jony Ive
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#2 UTILITA’
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#3 USABILITY
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#4 ORCHESTRAZIONE
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USER JOURNEY
WIN-POINT
PAIN-POINT
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metodo
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metodo dominio
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metodo dominio aiuto
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