PowerPoint Presentation

About IKEAIKEA is a privately established, international home products franchiser that sells flat pack furniture, accessories, and bathroom and kitchen items in their store around the world. The company which pioneered flat-pack design furniture at the affordable prices is now the worlds largest furniture retailer.

As the world largest furniture franchisers they offer specific customer service in many countries. IKEA concept journey continues with its global operation in 40 countries, with 330 stores and 154,000 workers.

What are some of the things IKEA is doing right to reach consumers in different markets?Located all over the world (increasing international visibility)Easy access to IKEA (stores located a good distance from city centres, customers generally travel 50 miles round trip)Affordable pricing and looking after people interests (value for money)Provide uniform products, but also customise products based on customer preferences (adaptability)Items come boxed and require own assembling by the customer hence easy transportation of the items

What else could it be doing?

Consider online sales/retailMake use of social media to increase awareness Offer further discounts (e.g. seasonal discounts)Expand to new markets e.g. Asia and AfricaMake use of catalogues for convenience

IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy. PROSWide variety of items displayed and the layout of the shop designed in a one way format results in customers seeing everything available. They might therefore end up buying even something that they hadnt thought about.Convenience for the customer because everything is boxed and they do their own assembling. It makes it easy to transport (on buying and when people move).Saving shelf space for other IKEA products and reducing transport costs for the consumer hence resulting in the lower prices.Using unconventional names for their products that people can easily remember (belief is that people remember names better than they do codes)

CONS

The size and scale of IKEA sometimes affects the quality standards of their products and therefore negatively affect the view that customers has of them. As such customers will have to pay more attention to the products they are buying.The format of the shop (everything is on floor) can be too overwhelming for the customers such that they may not even know where to start from.Not maximising on the growing technology available for marketing and advertising , so consumers might end up going elsewhere.The fact that that people have to assemble their own items can be problematic for people who are not good at fixing or assembling items.

IKEA- Services management

Picking with delivery

If you want us to pick your furniture and have it delivered to you, we offer a combined in-store picking and delivery service. Simply place your order with one of our co-workers and they will arrange the delivery for you.

24/7 Van hire service

We've teamed up with Hertz 24/7 to offer you a convenient hourly van rental service to take your purchase home.From 13 per hour, 30 overnight and 50 per day- In three easy steps you could be driving your van home. Start by collecting your Member Pack from any of our participating stores* * and in three easy steps you could be driving your van home. Membership is free for life, and you can hire in increments of one hour from just 13 + fuel charge, or take advantage of our overnight rates from 30 or our daily rates (24 hours) from 50.

Furniture recycling

We are happy to take your existing bed, mattress, sofa or appliance away for you, when we deliver your new purchase for a non-profit fee. We have partnered with a number of charity organisations who will try to give your old furniture a new life with local families in need of some support. In the case that any item is not reusable, it will be disassembled and recycled with the lowest environmental impact.

Kitchen planning

We provide you with everything you need to design your own dream home and our specialist kitchen co-workers can help you to plan your new kitchen in our stores using our online planning tools.

Take goods home today

In addition to our services we also offer a range of useful tools and products to help you to take your purchases home yourself.Single use plastic bags are harmful to our environment, that is why we only sell our reusable blue bags at the check-outs. We also sell the handy FRAKTA trolley for you to wheel your purchases home in case they are too heavy to carry.

Kitchen & bathroom installation

We can build and install your kitchen or bathroom for you

Our fully coordinated installation service can save you valuable time, especially when it comes to the trickier jobs like fitting sinks, taps, worktops and appliances. Our installers uphold the highest standards of trust, quality and craftsmanship and they are committed to getting the job done professionally and efficiently. Our installation service has received the FIRA Gold Installation Certification and includes a free 5-year guarantee on workmanship and installation. Therefore you can feel confident that your kitchen and bathroom will be installed to the highest industry standards.16

Curtain making &alteration service

We can help you to customise your curtains

If you are in love with our textiles, but not do handy with a sewing machine we offer* a curtain making and alteration service to help you bring new life into your home.

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