Peter de HaasOnline Strategy Managerpeter.dehaas@microsoft.com@dehaaspeter

Impact van ‘de Cloud’

ICT & Recht20 April 2010

What is the cloud?

An approach to computing that’s about internet scale and connecting to a variety of devices and endpoints

Mainframe

Client-Server

Web

SOA

Cloud

Fifth Generation of Computing

1970s1980s1990s2000s2010+

http://en.wikipedia.org/wiki/File:Gartner_Hype_Cycle.svg

• 1.3 billion inboxes

• > 350 million users

• > 3 billion messages a day

• Storage growing > 2 petabytes a month (a petabyte is ~1 million gigabytes or ~1000 terabytes).

• > 155 petabytes of storage deployed

ISO wil cloud standaardiseren

De International Standardisation Organisation (ISO) ziet dat cloud computing een hoge vlucht aan het nemen is. Vandaar dat plannen zijn opgesteld om hiervoor een volledige standaard te gaan formeren

Iedere leverancier heeft eigen visie op cloud Leveranciers van clouddiensten geven verschillende interpretaties aan cloud computing. Dit blijkt uit een rondvraag onder elf verschillende bedrijven die zich bezighouden met de cloud. Uit onderzoek van Computable blijkt dat 29 procent van de Nederlandse ict-managers vindt dat hun ict-leverancier het concept van cloud computing niet of met moeite kan uitleggen.

Consument begrijpt opslag in de cloud niet

60 procent van de Europeanen heeft geen idee wat 'in de cloud' betekent. Een vijfde van de Europeanen heeft geen idee waar gegevens die via internet worden opgeslagen daadwerkelijk worden bewaard. Daarnaast heerst veel onwetendheid over de verantwoordelijkheid voor de bescherming van gegevens die via webdiensten worden opgeslagen.

New aspects in Cloud Computing

• The illusion of infinite computing resources available on demand

Scale

• The elimination of an up-front commitment by Cloud users

Commitment

• The ability to pay for use of computing resources on a short-term basis as needed

Pay for Use

Source: Above the Clouds: A Berkeley View of Cloud Computing

Click to edit Master title styleWithout Cloud

Allocated IT-

capacities

“Waste“ of capacities

“Under-supply“ of capacities

Fixed cost of IT-capacities

Barrier forinnovations

TIME

IT C

APAC

ITY

Load Forecast

Actual Load

Click to edit Master title styleWith Cloud

Allocated IT

capacities

Reduction of initial

investments

Reduction of “over-supply“

No “under-supply“

Possible reduction of IT-capacities

in case of reduced load

TIME

IT C

APAC

ITY

Load Forecast

Actual Load

http://www.automatiseringgids.nl/it-in-bedrijf/beheer/2010/16/klm-maakt-site-klaar-voor-grote-toeloop.aspx

San Antonio Data Center

http://www.greenm3.com/2009/10/microsoft-container-data-center-video.html

• The data centre – one of the largest construction projects in the Republic of Ireland over last 12 months

• has taken approximately one million man-hours to complete and involved a workforce close to 2,100 at peak.

• Making use of the low ambient air temperatures in Ireland, the facility uses ‘free air’ cooling almost exclusively.

• This means the operating environment can be maintained without mechanical or refrigerated cooling systems for over 95% of the time.

• Mechanical cooling typically represents ~38% of the power consumed in traditional data centres.

• This cooling system eliminates the necessity for chilled water cooling systems, used in traditional data centres. This saves ~18 million litres of water each month.

Spectrum Extending Into the Cloud

TraditionalDatacenter

TraditionalDatacenter

> Well-known, stable and secure

> Utilization <15%

VirtualizedDatacente

r> Utilization

Increases to >50%> Management

Costs Decrease

Spectrum Extending Into the Cloud

TraditionalDatacenter

PrivateCloud

> Management Costs Decrease Significantly

> Scale-out Development Expense

VirtualizedDatacenter

PrivateCloud

Public Cloud

> Capacity on Demand

> Global Reach

VirtualizedDatacente

r> Utilization

Increases to >50%> Management

Costs Decrease

Spectrum Extending Into the Cloud

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

Public Cloud

> Capacity on Demand

> Global Reach

B E N E F I T S O F C H O I C E

Wervelwind binnen IT-outsourcing

Van alle vormen van IT-diensten is IT-oursourcing altijd nagenoeg hetzelfde gebleven – denk aan servers, datacenters, netwerken, specificaties, manuren en programmeercode. De opkomst van cloud computing brengt hier verandering in. Alles wordt flexibel, vraagt niet langer om activa en is beschikbaar zodra het nodig is.

Cloud computing vormt een uitgelezen kans voor IT-afdelingen die van plan zijn te reorganiseren: ze helpt namelijk om grote investeringen in back-end infrastructuur en software (en alles daartussen) niet meer te hoeven doen. De cloud zet de traditionele industrie rond IT-diensten op zijn kop.

“Cloud computing betekent grote verandering in de manier waarop bedrijven IT-services betalen en benaderen”, zegt Susan Tan, onderzoeksdirecteur bij Gartner.

Gartner voorspelt dat over twee jaar 20 procent van bedrijven wereldwijd nauwelijks tot geen IT-activa zullen bezitten. Cloud verandert de wereld – voor leveranciers van allerlei allooi, van traditionele onshore en offshore IT-dienstleveranciers tot system integrators en nieuwe spelers in nichemarkten.

Economies of skill

Econ

omie

s of

sca

le Co-location Services

Cloud Computin

g

On Premise

Installation

Traditional

Outsourcing

IaaS, PaaS and SaaSInfrastructure as a ServicePlatform as a ServiceSoftware as a Service

InfrastructureServers · Storage ·

Network

IaaSPlatform

OS & Application StackInfrastructure

Servers · Storage · Network

PaaSApplications

Packaged Software

PlatformOS & Application Stack

InfrastructureServers · Storage ·

Network

SaaS

Cloud Computing 101Infrastructure-as-a

servicePlatform-as-a-

service “Bare metal”Lots of flexibility, programming model agnosticLots of additional work

“Dev fabric”Can start virtually friction-freeSuboptimal for migration of existing apps

No longer on the horizon: the cloud has come to business computing

“A recent IDC survey of IT executives, CIOs, and their line of business (LOB) colleagues shows that cloud services are ‘crossing the chasm’ and entering a period of widespread adoption.”

“... among large enterprises, cloud computing is gaining critical mass, with more than 80 per cent of respondents at least in trial stages for public and private cloud computing deployments.”

The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

“...most enterprises will eventually exploit cloud-based services for a significant portion of their information services over time and, in the long run, a majority of these implementations will be hybrids.”

Choi

ces Choices

Cloud = ChoiceFundam

entalsFund

amen

tals

Application Programming

Scale OutAutomated

ServiceManagemen

tHigh

AvailabilityMulti-

Tenancy

Off PremisesOn Premises Location

Infrastructure

Business model

Ownership

Management

Homogeneous

Heterogeneous

CapEx OpEx

Own Lease/Rent

Self Third Party

Usage

Com

put

e

Time

Average

Inactivity

Period

“On and Off “

On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome

Com

put

e

Time

“Unpredictable Bursting“

Average Usage

Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases

Average Usage

Com

put

e

Time

“Growing Fast“

Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment

Com

put

e

Time

Average Usage

“Predictable Bursting“

Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

Workload Patterns Optimal for Cloud

IT Choice and Value

Best Productivity Experiences

Across PC, Phone and Browser

Unified Communicatio

nsBusiness

IntelligenceEnterprise Content

ManagementCollaboration Enterprise

Search

Unified Business Platform

Microsoft Business Productivity Infrastructure

On-Premises

Online Service

Informatie

Persoons gebonden

Taak gebonden

Lokatiegebonden

Security & PrivacyCompliance &

RegulationsControl &

Customizability

Premises Cloud

Choice

Security, Privacy, Compliancy

ISO 27001

HIPAA

FERPA

21 CFR Part 11 SAS70 Type I and II

Trusted Internet Connection

Master Administrator

FIPS 140-2FISMA

Two Factor Authentication

Encryption through RMS

Brad Smith (Microsoft) EU SpeechA Call for Industry and European ActionBefore the benefits of the cloud can be fully realized and a true EU Digital Internal Market created for European SMEs and other stakeholders, both industry and European policy makers need to take responsible action to address both the capability of all Europeans to connect reliably with cloud technologies, and to enhance their confidence in using them. Our efforts should focus on:

Ensuring that the European communication infrastructure is cloud-ready. Cloud computing can only deliver the full benefits when there is ubiquitous and affordable broadband access. Continuity of access will encourage consumers to make greater use of cloud computing services and SMEs to focus more on developing new content and services.Ensuring a genuine single market by bringing coherence to the legal framework applicable to the connected world, including the cloud. This is needed to avoid data of European citizens and cloud providers being subject to a fractured and, at times, conflicting set of legal rules and principles. Among other things, Europe should work to address and eliminate divergent Member State interpretation and application of data retention and other e-communications rules.Ensuring greater transparency about the privacy and security practices of cloud providers through industry adoption of a self-regulatory code, alongside possible reforms to the European framework for international transfers, in order to ensure that essential privacy protections apply to the cloud and users can make informed choices.Enhancing security in the cloud by providing for greater rights of civil enforcement against cyber attacks and ensuring greater coordination and resourcing for law enforcement bodies.

Building Confidence in the Cloud: A Proposal for Industry and Government Action for Europe to Reap the Benefits of Cloud Computing.Source:

Platform Continuum

• Bring your own machines, connectivity, software, etc.

• Complete control• Complete

responsibility• Static capabilities• Upfront capital costs

for the infrastructure

• Renting machines, connectivity, software

• Less control• Fewer

responsibilities• Lower capital costs • More flexible• Pay for fixed

capacity, even if idle

• Shared, multi-tenant infrastructure

• Virtualized & dynamic

• Scalable & available• Abstracted from the

infrastructure• Higher-level services• Pay as you go

On-PremisesServers

Hosted Servers

Cloud Platform

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.