www.iihs.org

IIHS Consumer Information Programs – 2014 review

Tianjin, China ● 30 October, 2014

David S. Zuby

EVP/Chief Research Officer, IIHS

www.iihs.org

The Insurance Institute for Highway Safety,

founded in 1959, is an independent, nonprofit, scientific, and educational

organization dedicated to reducing the losses — deaths, injuries, and

property damage — from crashes on the nation’s roads.

The Highway Loss Data Institute,

founded in 1972, shares and supports this mission through scientific

studies of insurance data representing the human and economic losses

resulting from the ownership and operation of different types of vehicles

and by publishing insurance loss results by vehicle make and model.

Both organizations are wholly supported by auto insurers.

www.iihs.org

IIHS consumer information programs

Front moderate overlap,beginning 1995

Side impact,beginning 2003

Rear crash (whiplash mitigation),beginning 2004

Roof strength,beginning 2009

Booster seats,beginning in 2008

Front small overlap,beginning in 2012

www.iihs.orgwww.iihs.org

Death and injury reductionsGood compared with Poor rating in IIHS tests

• Front offset with moderate overlap test at 64 km/h

– Fatality risk in head-on crashes is 46 percent lower

• Side impact crash test at 50 km/h

– Fatality risk in side impact crashes 70 percent lower

• Rear impact test simulates being struck from behind at 32 km/h

– Neck injury risk is 15 percent lower

– Risk of neck injury requiring 3+ months treatment is 35 percent lower

www.iihs.org

Overview2014 consumer information activities

• Small overlap frontal crashworthiness updates

– February – 11 Mini cars

– April – 9 Midsize SUVs

– July – 12 Small cars

– October – 3 Large luxury cars

– November – 5 Minivans

– 17 Miscellaneous models throughout the year

• May – Front crash prevention systems update (24 models)

• July – Recommended vehicles for young drivers

• October – Booster seat evaluations

www.iihs.org

Booster seat evaluationsImprovement in the market place 2008-14

10

5

13

13

BEST BET GOOD BET Check Fit Not Recommended

69

8

35

5

2008 2014

www.iihs.org

Recommended vehicles for young drivers26 live interviews resulting in 723 broadcasts reached audience of 39 million

• Stay away from high horsepower. Vehicles with more

powerful engines can tempt teens to test limits.

• Bigger, heavier vehicles protect better in a crash. There

are no minicars or small cars on the recommended list.

• ESC is a must. This feature, which helps a driver maintain

control of the vehicle on curves and slippery roads, reduces

risk on a level comparable to safety belts.

• Vehicles should have the best safety ratings possible.

At a minimum, that means good ratings in the IIHS

moderate overlap front test, acceptable ratings in the IIHS

side test and 4 or 5 stars from NHTSA.

Best choices: $7,300 - $19,900

Good choices: $4,000 - $9,900

www.iihs.org

Recommended vehicles for young drivers

0 0 00

2

4

6

8

10

Best

Good

By automaker

www.iihs.org

Broadcast audienceMajor front small overlap crashworthiness ratings, 2014

broadcasts audience (millions)

minicars small overlap 2,048 121.9

midsize SUVs small overlap 2,441 146.2

small cars small overlap 3,245 165.5

www.iihs.org

0

10

20

30

microcars minicars smallcars

midsizecars

largecars

minivans smallSUVs

midsizeSUVs

smallpickups

largepickups

poor

marginal

acceptable

good

Front small overlap crashworthiness ratingsBy vehicle type

www.iihs.org

IIHS Front crash prevention ratings

Update of FCP ratings

May 2014

24 additional models evaluated

79 million

Inaugural FCP ratings

September 2013

74 models evaluated

Estimated audience –

58 million

www.iihs.org

Range of autobrake performanceFront crash prevention ratings

www.iihs.org

Current front crash prevention rating distributions2013 and 2014 models

0%

20%

40%

60%

80%

Not Available/notqualified

Basic Advanced Superior

2013

2014

www.iihs.org

Requirements for 2014 TOP SAFETY PICK awards38 TSP+ and 25 TSP award winners as of October 2014

rating in moderate overlap front, side, roof strength

and head restraint tests

or rating in small overlap front testA

G

G

&

meet TOP SAFETY PICK criteria

+Basic, Advanced or Superior rating for front crash prevention

www.iihs.org

Requirements for 2015 TOP SAFETY PICK awards

meet TOP SAFETY PICK criteria

+Advanced or Superior rating for front crash prevention

rating in moderate overlap front, side, roof strength

and head restraint tests

or rating in small overlap front testA

G

G

&

www.iihs.orgwww.iihs.org

Future consumer information efforts

• Evaluation of LATCH anchors (similar to ISOfix) in vehicles for

ease of use

• Evaluation of advanced front lighting systems –

– Enhanced curve lighting

– Automatic high beam (possibly)

• Research about serious injuries in models with good side impact

evaluation

www.iihs.org

Dedicated to reducing deaths, injuries,and property damage on the highway