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26th July 2010

1. When Twitter becomes useful…!!

The Ben and Jerrys Truck has recently started tweeting about where it‘s going

next….….so you can track its movements and

pick up some icecream if its in your area…Simple but a useful way of using Twitter!

1. Twitter tells you where B&J truck is…

2. Touchable Holograms

A university in Tokyo have designed the first touchable holograms.This technology adds

the sensation of touch to holograms.It consists of software that uses ultrasonic

waves to create pressure on the hand of a user touching the projected hologram.

Researchers are using two Wiimotes from Nintendos Wii gaming system to track a users

hand. The commercial possibilities for this technology are endless and could be a

significant step away from the mouse and keyboard

2. Touchable Holograms

3. Pepsi Refresh campaign

Industry experts are praising Pepsi for their corporate social responsibility (CSR) work surrounding the BP oil

spill. As part of the ‘Refresh’ Project, individuals can vote online, starting August 2nd, for ideas to help the

Gulf area. Pepsi has committed $1.3 million towards ideas that benefit communities in the affected area (the five-state region of Texas, Florida, Mississippi, Louisiana and Alabama). Applications were accepted between July 12 through the 16th; those with the most votes will be

revealed online on September 22nd.

3. Pepsi do Great CSR

A Japanese advertising project has fitted billboards with cameras that can read the

gender and age profile of individual people thus allowing them to tailor their commercial

messages.The ‘Digital Signage Promotion Project’ is

currently in test phase. It is a one year pilot project involving 27 advertising display units in subway stations around Tokyo. Each display

is capable of recognising an individual’s sex and approximate age once that person passes the

display or glances at the billboard.

4. Billboards that recognise age and sex

4. Billboards that recognise age and sex

5. Old spice Youtube

The Grand Prix winning Old Spice campaign,

The Man Your Man Could Smell Like, has moved up a gear with a series of fast

track film responses to public comments on Twitter, in blogs and on

television. Isaiah Mustafa delivers messages while standing in the shower

with his Old Spice Bodywash in response to messages sent via @OldSpice and

Facebook, hosted online at the Old Spice YouTube channel.. W+K are

moving these 30 second videos out at a rate of sixty day!

5. Old spice youtube channel

And the spoofs…