ignition five 08.06.10
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TRANSCRIPT
5
8th June 2010
1. The new face of coffee??
Im has created a coffee stick that partly dissolves in hot water to leave
a stirrer. The coffee sticks would come in various options including
Cappuccino and Americano. When you place the stick in a cup and stir with
hot water, a coffee drink will get created. Clever but maybe not
environmentally aware…
1. Coffee Innovation
2. John Lewis – never Knowingly Undersold
The culmination of the re-launch campaign was this epic and emotional television ad,
created by Adam & Eve. The 60-second spot was designed to reinforce John Lewis' long-standing commitment to deliver fair prices, excellent customer service and the highest
quality across a wide range of products.The execution charts a woman's life from
infancy until she becomes a grandmother by depicting all the key events in which the
retailer has played a part.
2. John Lewis - Always A Woman
3. Clever internet café campaignIn amongst the current social media hype, it’s great to see a web banner idea really
stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was…
real.To make the idea come to life, they
sponsored 15 lan houses across Brazil and installed a small scent strip distributor on the back of each screen so when people click the special Kaiak banner, it instantly
delivers a real life sample into the hands of the banner clicker!
The results show a massive 17.2% click through rate which is 43x the global
average.
3. Smelling Banner
4. Art & Copy
ART & COPY is a powerful film about advertising and inspiration. Directed by Doug Pray, it reveals
the work and wisdom of some of the most influential advertising creatives of our time --
people who've profoundly impacted our culture, yet are virtually unknown outside their industry.
Exploding advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a
business more often associated with mediocrity or manipulation…
4. Art & Copy
5. Nike Write the Future & Maureen
For any of you that haven’t seen the nike ‘write the future’ campaign the ad is well worth a look…world cup mania begins. A brilliant piece of film
and branding for the Nike brand…
And after that Maureen Nike Viral! Two nike extremes one big budget TV ad the other a simple
but great low budget viral!
5. World Cup Mania