13.10.14

This Week...Motivational Mirror, Woo woo social campaign, The Germinator Jacket, Meet our talking fountain, Bra cam

Motivational MirrorIKEA

Woo Woo Social Campaign Adobe Marketing Cloud

The Germinator JacketGravity tank & Betabrand

Meet our talking Water FountainDrink Up

Bra camNestlé Fitness

Motivational MirrorIKEA

The Ikea store in Wembley, London have introduced a mirror that gives personalized compliments. The mirror uses the same motion sensor technology as the Xbox Kinect, allowing the mirror to read the user's facial and body features and offer a personalized compliment.

Ikea came up with the idea for the Motivational Mirror after observing that 49 percent of Britons don't receive a single compliment in a week, a survey conducted by the retailer showed. Through the survey they also found over 43 million people in the UK are self-critical about their appearance and 33 percent feel they look their worst before 9 a.m. on a Monday morning.

Woo Woo Social CampaignAdobe Marketing Cloud

Adobe has launched an online video campaign to promote the Adobe Marketing Cloud.  The ad pokes a little fun at marketers that fail to really understand where their audiences are hanging out online. The ad depicts a couple of marketing execs overhearing a conversation in a lift about a fictitious social network, Woo Woo.Everyone, it seems, is on Woo Woo, so they hotfoot it back to the office and get all hands on deck to create a Woo Woo profile page and start posting. The punchline comes when we cut back to the two guys they originally overheard talking in the lift. One asks the other: “Are you still on Woo Woo?”

The Germinator JacketGravity tank & Betabrand

Introducing the Germinator! The jacket that comes with face mask, removable cuffs and vented pockets to protect travellers from germs goes on sale for £122. If you're someone who feels the need to roll around in hand sanitiser after a trip on public transport - here's a slightly less extreme alternative.

Betabrand's new germ-fighting transit jacket - The Germinator - claims to protect commuters from germs as they travel around busy stations, on buses, trains and aeroplanes.

The jacket is made out of breathable, water-resistant softshell fleece and has an extra-high collar made from a silver-fused anti-microbial fabric, which can be zipped up and used as a sort of face mask to protect travellers from airborne germs.

Meet our talking Water FountainDrink Up

At Drink Up, there mission is to get more people to drink more water more often. And to accomplish that goal, they were willing to do just about anything– including building a special kind of water fountain in New York to help spread the word. So the Drink Up Fountain may look like a regular fountain but definitely doesn't sound like one. See what happens when these unsuspecting drinkers put their lips to the water.

Bra camNestlé Fitness

Nestlé FITNESS wanted to raise breast cancer awareness with their Pink Ribbon initiative.

So they took an unusual but very on-topic approach and gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. #CheckYourSelfie.