03.11.14

This Week...Make it wearable, Insta-car, Haunted Poster, I can’t believe it’s not German, 10 hours walking in NYC as a women.

Make it wearablePro Glove

Insta-carMercedes Benz

Haunted PosterGröna Lund

I can’t Believe it’s not GermanChrysler

10 hours walking in NYC as a womenRob Bliss

Make it wearablePro Glove & Intel

ProGlove is a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes. It enables its wearer to work faster, more accurately and more efficiently, plus it is easy to use and unlocks a new level of control and business intelligence for production management.

ProGlove is one of 10 finalists in the Intel ‘Make It Wearable’ challenge.

Perhaps the real value in wearable tech will come from in the corporate sector, with professional tech that helps people enhance their performance at work, or to help make things more efficient during production cycles.

Inta-carMercedes-Benz

To date, car companies have showcased different versions of their cars in catalogues and on websites, nothing wrong with that, right?!

But the real challenge isn’t around creating platforms that show the car off, it’s about getting people to engage with them in the first place. Instead of getting people to come to them, Mercedes decided to bring their latest car builder directly into the hands of their consumers by using Instagram.

By going to the new page, users were taken on a guided journey inside Instagram to explore and customise their new car. Wheels, Colours, Sunroof… Everything!

And at the end, they were taken to the end product that they had just created. Ready to like and share on Instagram.

A unique and engaging way for a brand to use this social network!

Haunted PosterGröna Lund

In 2015 Gröna Lund will open their scariest attraction ever at their Scare Park in Stockholm.

This is how they told the public of Stockholm that their worst nightmare awaits.

They brought a scary street prank to Stockholm. On an outdoor poster they gave people the chance to get a preview of the new attraction using their mobile phones.

They got a shocking surprise!

I can’t believe it’s not GermanChrysler

Overcoming misconceptions can often be a challenge for brands:

• How can we shift people from thinking we’re cheap to thinking we’re good value?

• How can we shift people from thinking we’re all about image to understanding we’re all about quality?

Chrysler, the American car brand faced a similar brand challenge. American cars weren’t famous for anything (maybe using a lot of fuel!), while on the contrary German cars stood for performance and Japanese cars were known for their high quality. Chrysler had all the same elements as these cars, but nobody knew or believed it.

So, they came up with a simple and clever way of tricking people into thinking they were admiring a new German / Japanese car model.

10 hours walking in NYC as a womanRob Bliss

Ten hours of walking around New York City, 100 catcalls and one huge problem.

Rob Bliss of Rob Bliss Creative makes viral videos for a living and decided to use his craft to shine a light on street harassment, a pervasive issue affecting females around the world. Partnering with actress Shoshana B. Roberts and Hollaback, a nonprofit movement launched by activists to end street harassment, Bliss packaged his production as a PSA and offered viewers a different perspective on the problem.

"I felt like no one had ever really shown what it's like to experience street harassment” Bliss told The Huffington Post. He wanted to offer an "unbiased" look at what many women experience on a daily basis. "No messaging. No judgement. Let people view it as it is and talk about," he added.

During filming, Bliss attached a GoPro camera to his back with a chest strap; he wore a yellow backpack, sunglasses and earbuds to look unassuming while walking five to 10 feet ahead of Roberts, who held two microphones in her hands. The actress wore simple clothes for the shoot: jeans and a black, crew-neck T-shirt.