OKTOPUSUnified Business Intelligence(Connected Email Insights)

The Internet in 15s1,000,000 searches

48,000 Downloads

45,000 hours of video watched

6,000 hours of video streamed

760,000 pieces of content shared

85,000 Tweets

Big Data01001001 01100111 01101110 01101001 01110100 01100101 00100000 01000010 01101111 01110011 01110100 01101111 01101110 00111010 00100000 01000010 01101001 01100111 00100000 01000100 01100001 01110100 01100001

Volume: No data too small to analyze & improve practices to achieve better results

Type: Structured & Unstructured

Formats: XML, XLS, API, flat files

Sources: Databases, eCommerce, Social Media, POS

Ignite Boston: Big Data

Oh My Inbox! Email Accounts4.5 Billion (business & consumer)

Flooded Inboxes400+ marketing emails/month

Email Paradox1 TRILLION marketing emails

Why Not Send Less?

INFREQUENT

44% 24%

INFORMATIVE

24%

PERSONALIZED

#1: Go With The FlowTrends are visible – Deliveries, opens and click-through rates

Time Pressure – Improve deployment metrics, get more done

It’s Cheap as hell! – No email marketer got yelled at for sending more emails.

#2: Analysis ParalysisProcess – You manually gather interaction & engagement data from ESPAccess – Lack of an analytics expertTime – It takes days or weeks to get resultsContext – Often lacks a marketing narrative

Effort is quickly abandoned tore-focus on deployment metrics

I’m a MarketerHow do we give Marketers access to simple

tools that deliver real insights?

Something that measures true customer engagement beyond campaign-level trends.

Take ImmediateActions

MarketingNarrative

Analyze in Real-time

OKTOPUS

FREQUENCY RECENCY

ENGAGEMENT

Frequency

Quarterly Monthly

Monthly (More Recent)

Recency

Engagement

Email Service Providers

Deployment Metrics

Get Answers in Real-timeXLS, CSV

Individual Score

What’s Your Score?

What Can You Do?• Get meaningful and actionable insights• Increase understanding of subscriber base• Spot affinity & patterns in your data• Slice and dice across N-dimensional data• Targeted content and offer strategies

based on 4 segments• Increase engagement & revenue • Capitalize every open & click

Thank You!Nirmal ParikhPresident & CEO, Digital Wavefront781-242-2423 x101nirmalp@digitalwavefront.com@BOSMarketer, @nirmalp

* 20+ years in Technology & Marketing* Speaker/Presenter – Mobile, Email, Analytics, Beacons* President-Elect – AMA Boston* Definitely NOT a Data Scientist* Good at spotting & unlocking possibilities