THE STATE OF MARKETING REPORT INSIGHTSFOR 2018

50.88% of marketers felt 75% ready for 2018

Understanding the current state of marketing can help businesses to evaluate themselves in line with their competitors and get a better idea of where they need to improve.

DATA OVERVIEW

AGREE YOUR

STRATEGY

CHOOSE THE RIGHT

TECH

GENERATE QUALITY

LEADS

HIRE EXPERT TALENT

KNOW WHAT’S

WORKING

OTHER

SECURE ENOUGH BUDGET

SHOW ROI

GROW BRAND

AWARENESS

CUSTOMER RETENTION

47.72% SPECIALIZED IN

A BIT OF EVERYTHING

29.12% SPECIALIZED IN

CONTENT

24.91% SPECIALIZED IN

DIGITAL

CHALLENGES TRENDS

“Customer experience-centric trends accounted for 37.15% of the overall interest which highlights the importance of the customer in the modern marketing environment.”

49.12% interested in personalization and 1-to-1 messaging.

44.21% interested in the rise of video content.

42.46% interested in influencer marketing.

21.07% of influencers were interested in artificial intelligence

50.46% of managers were interested in the rise of video content

24.29% of directors claim trends are just a fad

10

20

30

40

50

60

360O CUSTOMER VIEW

AI

INFLUENCER MARKETING

MOBILE & WEARABLE

OTHER

1-TO-1 MESSAGING

PROG & ADTECH

VIDEO CONTENT

VIRTUAL / AR

VOICE SEARCH

IT’S ALL A FAD

MARTECH AND AUTO

CHAT BOTS

TRENDS I’M INTERESTED IN... ENTERPRISE COMPANIES

MEDIUM COMPANIES

SMALL COMPANIES

“Small businesses may in fact be better prepared and more ready for the upcoming year.”

90.83% of managers surveyed said they used email marketing as one of their tactics.

78.25% said they used content marketing.

CURRENT MARKETING METHODS

“Being able to prove ROI on marketing activity and therefore securing budget is a challenge for 34.94% of managers.”

READINESS FOR 2018

23.08% OF THOSE WHO

ARE 100% READY

FOUND ONE OF THEIR BIGGEST CHALLENGES

TO BE BRAND AWARENESS

40.38% OF THOSE WHO

ARE 100% READY ARE INTERESTED IN

360° CUSTOMER VIEW, THE RISE OF VIDEO

CONTENT AND VR/AR

www.insightsforprofessionals.com