THE STATE OF MARKETING REPORT INSIGHTSFOR 2018
50.88% of marketers felt 75% ready for 2018
Understanding the current state of marketing can help businesses to evaluate themselves in line with their competitors and get a better idea of where they need to improve.
DATA OVERVIEW
AGREE YOUR
STRATEGY
CHOOSE THE RIGHT
TECH
GENERATE QUALITY
LEADS
HIRE EXPERT TALENT
KNOW WHAT’S
WORKING
OTHER
SECURE ENOUGH BUDGET
SHOW ROI
GROW BRAND
AWARENESS
CUSTOMER RETENTION
47.72% SPECIALIZED IN
A BIT OF EVERYTHING
29.12% SPECIALIZED IN
CONTENT
24.91% SPECIALIZED IN
DIGITAL
CHALLENGES TRENDS
“Customer experience-centric trends accounted for 37.15% of the overall interest which highlights the importance of the customer in the modern marketing environment.”
49.12% interested in personalization and 1-to-1 messaging.
44.21% interested in the rise of video content.
42.46% interested in influencer marketing.
21.07% of influencers were interested in artificial intelligence
50.46% of managers were interested in the rise of video content
24.29% of directors claim trends are just a fad
10
20
30
40
50
60
360O CUSTOMER VIEW
AI
INFLUENCER MARKETING
MOBILE & WEARABLE
OTHER
1-TO-1 MESSAGING
PROG & ADTECH
VIDEO CONTENT
VIRTUAL / AR
VOICE SEARCH
IT’S ALL A FAD
MARTECH AND AUTO
CHAT BOTS
TRENDS I’M INTERESTED IN... ENTERPRISE COMPANIES
MEDIUM COMPANIES
SMALL COMPANIES
“Small businesses may in fact be better prepared and more ready for the upcoming year.”
90.83% of managers surveyed said they used email marketing as one of their tactics.
78.25% said they used content marketing.
CURRENT MARKETING METHODS
“Being able to prove ROI on marketing activity and therefore securing budget is a challenge for 34.94% of managers.”
READINESS FOR 2018
23.08% OF THOSE WHO
ARE 100% READY
FOUND ONE OF THEIR BIGGEST CHALLENGES
TO BE BRAND AWARENESS
40.38% OF THOSE WHO
ARE 100% READY ARE INTERESTED IN
360° CUSTOMER VIEW, THE RISE OF VIDEO
CONTENT AND VR/AR
www.insightsforprofessionals.com
