About UsSpecializing in bringing your business and its

cultivated brand to the global marketplace

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International Franchise

Advisory Services (IFAS)

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• Fully Outsourced International Sales Solution

• Team Led by Experienced Franchise VeteransC. Javier Parraga and Albert Mendoza

• Globally Based Franchise and Licensing Executives

• 100+ Years Combined Experience as Franchisors, Franchise Owners and Franchise Operators

• Developed Brands Internationally including Century 21, ERA,

Coldwell Banker, Sotheby’s International Real Estate, Rita’s Ice,

SVN Commercial, Snap Fitness Gyms, 9Rounds Kickboxing,

YogaFit Studios, Pop-A-Lock

Why IFAS?

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• Proven International Sales Team

• Worldwide Coverage

• Representation in Multiple Markets Simultaneously

• Significant Cost Savings–Low Risk High Reward

• Budget for 1 International Sales EVP/SVP, 3 International Sales VPs and 1

Internal Business Development Director would be in the $750K-$1MM Range

The IFAS TeamOver 100 years of combined international

franchise sales experience

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Management

C. Javier Parraga

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• An accomplished franchise development professional with more than25 years of executive leadership, strategy and sales experience

• Former Executive Vice President of Realogy responsible for the saleand ongoing operations of master franchises around the world.

• Successfully negotiated and signed more than 200 master franchiseagreements, in over 150 countries and territories

• Founder and Chairman of Zippy Shell USA, LLC a Self Storage andMoving franchise services company

• Active on various Advisory Boards in U.S. and Abroad

Management

Albert Mendoza

• More than 15 years of accomplishments in franchise development specializing in the Southwest U.S. and Asia Pac

• Reputation as an accomplished deal maker and detail-oriented executive with expertise in mergers/acquisitions, new business development and sales strategies

• Former VP International Development for Realogy, responsible for franchising real estate brands throughout Asia Pacific, signed Master Franchises in India, Vietnam and South Korea.

• Former franchise consultant for Rita’s Italian Ice, signed Master Franchise for The Philippines, 6 West Coast Area Developers and more than 200+ franchise agreements

• Currently leading international sales teams for Commercial Real Estate Company and Health and Wellness Brands

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Sales Team

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• Northern Europe

• Former Founder and Master Franchisor in The UK

• Southern Europe and Middle East

• Former Founder and Master Franchisor in Spain

• Former Master Franchise COO in the Middle East

• Latin America

• Former Franchise Sales Developer for Multi Country Master Franchisor in Latin America

• Former Master Franchise CEO in Colombia

• Former General Counsel for Multi Country Master Franchisor in Latin America

• Australia

• Current Founder and Master Franchise Owner

• China

• Former Founder and Master Franchise President

• Connected to Global Franchise Consultant and Advisor Network

International Franchise

Sales PlanDevelopment and Implementation

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Development

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• Start with Initial Assessment

• Prepare Value Proposition

• Evaluate Various Licensing Options

• Area Developer

• Country Master Franchise

• Create Sales Contact System and Tools

• Lead Tracking

• Sales Collateral Material, Website Landing page

Implementation

Each Stage has actions and outcomes

before moving forward

• Stage 1: Lead Generation

• Stage 2: Initial Contact

• Stage 3: Profile Review and Approval

• Stage 4: Brand Value Calls

• Stage 5: Discovery Day

• Stage 6: Agreement Review

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Contact Us

• Albert Mendoza, Managing Partner

• Phone: +1 760.855.7525

• SkypeID: almendoza7

• Email: amendoza@intlfas.com

• Javier Parraga

• Phone: +1 973.714.9576

• Email: jparraga@intlfas.com

• For more details on IFAS visit www.intlfas.com

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Thank you for your time.

We look forward to the opportunity to work for you.

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