if you build it, will they become social? implementing enterprise 2.0 using sharepoint 2010 new...

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SharePoint 2010 Social Features and how to make their implementation an organizational success If You Build It, Will They Become Social?

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During the 2010 AIIM Expo + Conference in Philadelphia, April 20th-22nd, Ori Fishler, conducted a short presentation on the social integration capabilities of SharePoint 2010. In this thought provoking session, Ori highlighted opportunities for portal upgrade into an enterprise 2.0 emergent environment with SP 2010 and the best ways to make it a success and drive adoption.

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Page 1: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

SharePoint 2010 Social Features and how to make their implementation an organizational success

If You Build It, Will They Become Social?

Page 2: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Agenda

‣ Edgewater Overview

‣ Introduction: A New Social Reality

‣ Microsoft SharePoint 2010 new Social Features

‣ Adoption & Best Practices

‣ Getting Started

Page 3: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Edgewater Technology, Inc

‣ Edgewater provides a unique blend of specialty IT services consolidated into four major offerings:

• Advisory Services

• Strategic Business Services

• Enterprise Applications

• Strategic Technical & Data Services

‣ Founded in 1992– Headquartered in Wakefield, MA

– Large North American footprint

– + 330 Employees

– +700 clients

– +2200 projects completed to date

– Publicly Traded (NASDAQ: EDGW)

Page 5: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Edgewater Technology: Web Solutions

SearchSearch

Web AnalyticsWeb Analytics Content Management

Content Management

PersonalizationPersonalization

E-Marketing Services

E-Marketing Services

Community and

Collaboration

Community and

Collaboration

E-CommerceE-CommerceMobile

Commerce and Content

Mobile Commerce and

Content

Customer Self Service

Customer Self Service

Core

Marketing

Sales

Service

Internal Collaboration and Applications

Externally Facing

Internally Facing

Page 6: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Web Solutions Practice

Web StrategyWeb Strategy

Business / Functional

Requirement

Business / Functional

Requirement

Vendor SelectionVendor

Selection

Testing and DeploymentTesting and Deployment IntegrationIntegration

Strategy

Planning

ExecutionCreative ServicesCreative Services

Usability and Interface

Development

Usability and Interface

Development

Web Development

Web Development

Product Customization

Product Customization

Program Management

Program Management

• Web 2.0 Strategy• Competitive Analysis• Road Map Development

• Organization Assessment• Operational Strategy• Budgeting & Planning

Page 7: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Introduction: A New Social Reality

Page 8: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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‣ Complete Access and Control

‣ Easy to Use, Rich Interfaces

‣ Anytime, Anywhere, Any Device • In Real Time!

‣ Communicate, Collaborate, Interact, Share

New World of Expectations – Driven by Consumers

Page 9: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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What is it?

Social Media integrates social interaction with publishing and distribution technologies to foster:• Content generation

• Thought distribution

• Debate

• Productivity

• Innovation

COLLABORATION adds value by• Connecting people

• Knowledge sharing

• Building Community

Social Media is not a Passing Fad

Page 10: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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What’s in it for me?

‣ Increase productivity and efficiency

‣ Cut expenses (travel, meeting prep, etc.)

‣ Make better decisions

‣ Improve organizational knowledge

‣ Provides people with new ways to connect and share knowledge

‣ Blogs and Discussion Groups can trigger problem solving and new ideas

‣ Social Media provide a way to unhide and share knowledge

‣ Social networking profiles help people find experts

Page 11: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Microsoft SharePoint 2010:Social Collaboration

Enabler

Page 12: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Don’t Invent, Borrow and Integrate!

‣ My Site, Colleagues, Groups, Connection browsing, Skill browsing

‣ Status updates, Activity feeds

‣ Tagging and tag clouds, Bookmark sharing

‣ Content rating, Comments, Like

‣ Image and Video sharing

‣ Blogs & Wikis

‣ Presence and IM, Live meetings

‣ Discussion forums

Page 13: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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If you build it, Will they become social?

Page 14: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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90%

9%1%

Level of Involvement

PassiveActiveChampions

What to expect

Page 15: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Critical Success Factors: Enterprise 2.0

‣ Andrew McAfee’s hypothesis: Within organizations, collaboration technologies are dictated by the most powerful person involved in the collaboration.

‣ User Adoption

• Distributed ownerships and local champions

• Identify and cultivate your community leaders

• Executive buy in and participation

• Put Intranet use in the line of business: use of the Intranet is not outside your work, it is where work gets done!

• Training

Page 16: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Critical Success Factors

‣ Scalability and Flexibility

• Ability to quickly adapt, try and fail often

• Allowing groups to start their own areas

‣ Right Level of Control and Governance

• Establish clear guidelines

• Ask the community to report any deviations.

Page 17: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Enterprise 2.0 Maturity Model

2. Consume, Read, Learn1.

Subscribe, Find

3.Contribute, Create, Comment

4.Collaborate, Share, Interact

5.Context and Relationships

6.Combine , Mashup

7.GainInsight

User Interactivity and Engagement Level

Enterprise Information and Intelligence Accessibility

Page 18: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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‣ Strategy, Architecture & Planning

‣ Prototypes & Quick Starts

‣ User Experience

‣ Implementation• Customization

• Custom Webparts and coding

• Integration

‣ Upgrades & Migration

Edgewater Technology - Key Offerings

Page 19: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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Plan Launch LeverageEducational demonstration

SharePoint environment on a virtual server

Administrator training

Strategy definition Quick Start solution framework

User training

Technical, security and active directory requirements

Implementation of defined customizations and components

Leverage Planning: future directions and plans

Business requirement interviews

Setting of accounts and access to provided virtual environment

Implementation Roadmap

SharePoint architecture Transfer of Virtual Environment to Client

SharePoint implementation Plan Presentation

Quick start – Up and running in 8-10 weeks

Page 20: If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

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For Demo and More Information come see us in

booth 2128

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