if a tree falls in a forest… the importance of engagement
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IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT. Harriet Kingaby. Why engagement?. Create social proof. Social proof. REBOUND. Good life objectives. Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use - PowerPoint PPT PresentationTRANSCRIPT
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Harriet Kingaby
IF A TREE FALLS IN A FOREST…THE IMPORTANCE OF ENGAGEMENT
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WHY ENGAGEMENT?
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CREATE SOCIAL PROOF
SOCIAL PROOF
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REBOUND
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GOOD LIFE OBJECTIVES
• Raise awareness of and participation in the Good Life Initiative
• Change behaviours around energy, travel and resource use
• Promote community cohesion through engagement with activities
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GOOD LIFE CHALLENGES
PROJECT FATIGUE
…many current projects based in New Earswick
VARIED COMMUNITY
…wide variety of ages and socio-economic
groups
LACK OF AGENCY
…many residents time poor and don’t feel they
can affect change
RATIONAL APPROACH
…some of the project team wanted messaging
based solely on monetary savings and
information
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KNOW YOUR AUDIENCE
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UNDERSTAND WHY
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SIZZLE
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START A CONVERSATION
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Gamification
MAKE IT A PLEASURE
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EMPOWER
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