IEEE Shanghai Section

Membership Development Strategy & Plan

Hongmei FanMembership Development OfficerShanghai Sectionhongmei.fan@ieee.orgMar 20 2012

photo

IEEE MD Strategy

Section Situation

Section MD Plan

Topics

IEEE MD Strategy

IEEE MD Support & Evolution

2005 2006 2007 2008 2009

365,500 members

BMS transition ‘Great Recession’

Optimizing the Campaigns >

renewal

recovery

recruitment

reinstatement

benefits promotion

382,400 members

(renewal alerts integrated into next-gen products)

367,400 members

Integrated multimedia

Putting a face onmembership promotion

Remaking the Collateral >

Integrated MD strategy &

plan

Integrated MD reporting

397,000 members

Synthesis & Engagement

First-year member experience

Message testing

MD webcasts

374,800 members

Building a Volunteer “Field Team” >

MD KitsMD portal

Membership presentation

MD Manual

MGM business cards

MD virtualcommunity

On-demandKit ordering

MD Strategy w/ Full Volunteer Integration

Membership Developmen

t

MD Volunteer “Platform”

Membership Development

Volunteer ‘Field-Team’

Advertising / Branding

Direct Outreach

Messaging

/ Collateral

Membership Situation

Shanghai Section

Shanghai Section Total Members Since Year 2006Formation Date: 18 November 2006

540617 648

718

833

1004

0

200

400

600

800

1000

1200

2006 2007 2008 2009 2010 2011

Shanghai

Section Total Members

Shanghai Section Total Members since Year 2006

0

200

400

600

800

1000

1200

2006 2007 2008 2009 2010 2011

Shanghai

Honorary00% Fellow

30.3%

Senior Member11211%

Member59960%

GSM, 96, 10%

Associates, 54, 5%

Student, 140, 14%

Honorary

Fellow

Senior Member

Member

GSM

Associates

Student

IEEE Shanghai Section Membership31 December 2011

Academia: 64%Industry: 36%

Higher Grade Retention: 62.8%Student Grade Retention: 28.1%

IEEE Shanghai Section Membership31 December 2011

1. Nanjing/Shanghai/Wuhan Section JT. Chapter, IM09 Instrumentation and Measurement

2. Shanghai Section Chapter, BT02 Broadcast Technology

3. Shanghai Section Chapter, CAS04 Circuits and Systems

4. Shanghai Section Chapter, CEDA44 Council on Electronic Design Automation

5. Shanghai Section Chapter, CIS11 Computational Intelligence

6. Shanghai Section Chapter, COM19 Communications

7. Shanghai Section Chapter, ED15 Electron Devices

8. Shanghai Section Chapter, EMC27 Electromagnetic Compatibility

9. Shanghai Section Chapter, MTT17 Microwave Theory and Techniques

10. Shanghai Section Chapter, OE22 Oceanic Engineering

11. Shanghai Section Chapter, SP01 Signal Processing

12. Shanghai Section Chapter, SSC37 Solid-State Circuits

13. Shanghai Section Chapter, PHO36 Photonics

SWOT – Section’s Member Growth Program

Strengths

• large population and talents• International city, suitable for symposiums• High academic and technical level• Easy to get student members• Large industry potential members

Weaknesses • IEEE branding• Membership due payment process

Opportunities

• Develop more members by chapters• Promote more senior members• Develop more symposiums• Promote IEEE to students in symposiums and DL programs

Threats

• How to protect IEEE reputation• More knowledge about copyrights and logo utilization

Section MD Plan

Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or

upgraded benefitsFrom Sep thru Dec, revenue

deferred to next year

Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or

upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes

Calendar Year ConcludesYear-end membership statistics determined

Active-Status TerminatorPast-due members placed

into arrears

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

APRIL

MARCH

FEBRUARY

JANUARY

AUGUST

JULY

JUNE

MAY

Timing is Everything – Know the Membership Calendar

Section MD Plan

Promote membership together with IEEE China Office

Recruit student members in university events

Enhance section visibility by website:

http://sites.ieee.org/shanghai-emcs/ for Shanghai EMC Chapter

Enhance section member recruit process: advertisement by symposiums, exhibitions, email notices, website and etc

Enhance communication among chapters and section by more information sharing

In total, increase the IEEE Shanghai Section member number from 1004 to 1200 by the end of 2012.

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

IEEE China Office & Shanghai Section

Send out chapter member list to chapter chairs

Reactive IEEE SJTU Student Branch

• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

IEEE Shanghai EMC Chapter

Launch chapter websitehttp://sites.ieee.org/shanghai-emcs/

Organize 2+ EMC seminars; promote 2 senior members

• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

IEEE Shanghai MTT Chapter

Organize 4-5 MTT seminars

• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

IEEE Shanghai SSC Chapter

Organize 2 Distinguished Lecturer seminars

•Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

Opportunities for Engaging Existing Members

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

IEEE China Office & Shanghai Section

Promote membership at 2012 Shanghai Postgraduate Academic Forum on Apr 28; Promote senior membership in the industry such as Cisco Systems (China) R&D in Jul

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

IEEE Shanghai COM Chapter

Promote membership at IET/IEEE 2012 Workshop on Future Intelligent Desert on Oct 26-28, Shanghai

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

IEEE Shanghai EMC Chapter

Contribute chapter event news report to IEEE EMC Magazine

Develop membership at Asia Pacific EMC 2012 Symposium on May 20-24 in Singapore; recruit student members at SJTU

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

IEEE Shanghai MTT Chapter

Recruit 30 student members at SJTU; develop 2 members

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

IEEE Shanghai SSC Chapter

Develop membership at IEEE 2012 International Conference on Solid-state and Integrated Circuit Technology on Oct 29-Nov 1 in Xi’an

•Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

Section’s Membership Situation– 13 chapters– 1004 members at the end of 2011

Section MD Plan– Increase member number to 1200 by the end of 2012– Promote membership by symposiums, seminars and etc.– Develop more senior membership

In Summary…