Press Release Analysis

Nikki Fitzpatrick- PR/Marketing/

Digital Community Intern

Agenda

Overview

Communications channels

Click thrus by channel

Total Press releases

Headline Impressions

Release Views

2

Objectives

To analyze IEEE Press Releases

Being able to recognize what needs improvement

Brings awareness to audience interaction

3

Communication Channels Used for Analysis

Facebook, Twitter, LinkedIn https://www.facebook.com/ieeesa https://twitter.com/IEEESA https://www.linkedin.com/groups/IEEESA-Official-IEEE-Standards-Association

IEEE Website: http://www.ieee.org/index.html

IEEE-SA Website: http://standards.ieee.org/

IEEE Standards insight blog: http://standardsinsight.com/

Source: BusinessWire

4

Click Thrus by channel

5

Source: BusinessWire

Channel ClickThrusSocialMedia 138IEEEWebsite 127IEEE-SA 452IEEE-SABlog 73

Total Press Releases per month

6

Chart Title

0

1

3

4

5

January Febuary March April May June July

Press Releas

Source: BusinessWire

Release Views as of July 25th, 2014

7

Source: BusinessWire

Release Views

0

4,500

9,000

13,500

18,000

January Febuary March April May June July

Release Views

Headline Impression as of July 25th, 2014

Chart Title

0

7,500

15,000

22,500

30,000

January Febuary March April May June July

Headline

Source: BusinessWire

Please see spreadsheet for other information.

9

Thank You.