http://flavors.me/kaleem

Professional, engaged persona• I want to be myself, with focus on my professional and artistic sides. Kind of like an online, evolving CV

through a channel where I can communicate with the world. I have a few plans for my recent future, both artistic and professional wise. As these plans start to form into reality I want to showcase this through social media. I have a few ideas as well, that I might or might not share, depending on relevancy and value.

• Authenticity, knowledge & creativity is something I want to represent to the fullest. I want to be able to turn my artistry and ideas into a profitable business in the future, that promotes this. The internet is a perfect platform to explore this and achieve my goals.

• I attempt to achieve this, by using this course and this project as a stepstone for my communication online. I have set frames for what direction I want to go, and within this framework I want to experiment and find the perfect balance of tone and identity.

• Positioning Statement: • For true hip hop & music fans that miss something legit, Kaleem Ali is a tenacious hustler that provides

uniqueness. Where others give up, Kaleem Ali is going to try again until he succeeds.

Value Proposition:• As a Norwegian-bred Human being/Hip hop enthusiast/MC/Producer/Sound Engineer/Graphic

Designer/Post-graduate Communication student of mixed danish/pakistani background I can offer an unique perspective on life in general and many different talents to articulate that perspective.

• Brand Story:

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