PROJECT CHALLENGE: HOW MIGHT WE GATHER INSIGHTS AND INSPIRATION TO DESIGN PRODUCT AND SERVICES FOR THE MODERN 70 YEARS OLD?

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WHO I LEARNED FROM: OBSERVATION

INTERVIEW

EXTREMES

Field observation at local sport centre (YMCA, Montréal) and senior centre (Résidence Mile-end, Montréal) Social listening (

Phone interview with grand-mother and grand-father in France

Lens: Physical mobility

- +Disability (Wheelchair)

Regular Fitness

exerciser

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SHARE YOUR INSIGHT STATEMENTS

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WHEN YOU PUT THEM IN A BOX,THEY FEEL LIKE YOU PUT THEM IN THE COFFIN

INSIGHT 1.

Don’t make assumptions about what they like. They still have plenty of unmet needs that could be fulfilled with new technologies. Use your imagination and get out of the so-called « silver surfers » stereotypes.

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BE A FACILITATOR AND A LIFE ENHANCER WHEN IT COMES TO CROSS ITEMS OFF THE BUCKET LIST

INSIGHT 2.

After a life of work and sacrifice, they want to reward themselves. The only fear they have is to loose the abilities that could keep them away from the experiences they value. These experiences open the door to feeling more alive than ever before. They want you to make it easier when they are seeking ways to invite enjoyable experiences into their lives.

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SENSE OF COMMUNITY, FEELING THEY BELONG TO A BROADER COLLECTIVE, BEING ASSOCIATED TO A VIBRANT GROUP GIVE THEM PURPOSE AND ENERGYMaking a contribution to the social fabric, local social engagement, community-based initiatives …. When experiencing something that is bigger than oneself, the shareable experience make them feel empowered, useful and appreciated again.

INSIGHT 3.

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INSIGHT 4. TELL THEM THAT THE LIFE IS STILL FULL OF SURPRISES, NOT THAT THEY ARE ABOUT TO REACH THE END OF THE ROADThey don’t want you to acknowledge the ineptitude,they want you to enhance their resilience.Life is an adventure. However one defines adventure, we want to hear that they will be able to master their own destiny as they keep moving forward through life.

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INSIGHT 5. BE A CATALYST FOR WHAT ONE IS TRULY CAPABLEThey had a life full of greatness, and they probably have plenty of potential left. « I can do this », « I can go places I never thought I could go ». Be exhilarating and be a catalyst of, in a stable and confident way, what they are truly capable of.

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BRING YOUR INSIGHTS TO LIFE

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THE ROAD [STAYS] OPEN AT 70Lloyd Kahn, first tried skatebording at 65. Now he is 78-year-old and keeps jumping off and landing on his feet.’ Pat Moorhead celebrated by performing 80 parachute jumps in a row when he turned 80, with no breaks. Now, he is travelling around the world most of his time with his wife; they have visited over 180 countries. Ruth Flowers decided to become a club DJ when she turned 68. From 2009 she won world recognition and played at various clubs in London, Ibiza, Paris, New York, Los Angeles and even Tokyo. Sadly, Ms Flowers, aka Mamy Rock, passed away in May 2014, at the age of 83. Being over 70 doesn’t mean reaching the end of the road. It’s the last chance to cross items off the buck list and the life is still plenty of surprise. Don’t make assumptions about any limits, be a life enhancer.

(insights 1, 3, 4)

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IT’S THE LAST ROUND, ALL IN!A legend in the worlds of theater, television and film, Sir Patrick Stewart has entertained generations in dozens of roles from "Star Trek" to "X-Men." More recently, he's also built a loyal following on social media and regularly updates his millions of fans with his thoughts. Just like his pal Patrick Stewart, actor Ian McKellen has embraced social media as a way to connect with fans, show off his dry wit, and give a glimpse into the life of a entertainment legend. One of the world's great conservation champions, Jane Goodall uses social media to inspire people around the world to support and act to save species and habitat in peril. Connecting means sharing the legacy of a life. These digital windows into these favorite celebrities' lives not only entertain and amuse, but also inspire to learn more about the causes and personal passions close to their hearts.

(insights 1, 2)

(insights 1, 2)

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« Speaking Exchange » is a project for CNA language schools in Brazil that introduces young Brazilians willing to learn English to elderly Americans living in retirement homes who just want someone to talk to. By connecting the young Brazilians and older Americans via Web chats, it's a win-win proposition for both the students and the senior citizens

AN UNTAPPED NATURAL RESOURCES 1 (insights 2,3,5)

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Launched in December 2010, UK based hand-knitting fashion company Grannies Inc. offers an array of knitwear accessory templates that consumers can use to design their own masterpieces. Once they have a design they like, shoppers can also choose the granny they’d like to have make it. From there, it gets speedily knit by the chosen granny, using 100% British spun merino wool yarn.

AN UNTAPPED NATURAL RESOURCES 2 (insights 3,4,5)