303 WYMAN STREET • WALTHAM, MA 02451 | (781) 250.6300 p • (781) 684.0075 f | www.ams-inc.com • info@ams-inc.com

INSIGHTS FOR INNOVATION

WHY AMS?Applied Marketing Science (AMS) enjoys a proven record of helping companies succeed at innovation. We use rigorous, systematic approaches, conducted by experienced professionals, on every engagement.

PROVENSince 1989, Applied Marketing Science has conducted hundreds of engagements in business-to-business and consumer markets, both domestic and international. Our research, training and facilitation services have enabled clients to develop innovative products and services that succeed in the global marketplace.

SYSTEMATICOur methods use best practices established in academic research, such as the 1993 Marketing Science article, “The Voice of the Customer.” Co-authored by Applied Marketing Science co-founder John Hauser of the MIT Sloan School of Management, this article created the field of Voice of the Customer and was voted one of the ten most influential papers in the history of the discipline of marketing science.

EXPERIENCEDOur senior staff brings decades of experience to each engagement and they work on all projects from start to finish. The professionals at Applied Marketing Science are recognized thought leaders in innovation, regularly publishing and presenting on topics such as Voice of the Customer, QFD, pricing strategy, innovation processes and customer experience management.

Start building your innovation process today. Contact us at (781) 250-6300 or visit our website at www.ams-inc.com to learn more.

Our expertise includes a diverse array of industries, including:

INSIGHTS FOR INNOVATION

Applied Marketing Science’s Insights for Innovation practice provides research, training and facilitation services in Voice of the Customer and other marketing science techniques.

With expertise in business-to-business and consumer markets, both domestic and international, we help companies create innovative products and distinctive customer experiences. Our services extend from the front end to the back end of the innovation process and include all the critical steps in between.

WE HELP YOU SUCCEED BY:

�� Understanding your unique business problems

�� Identifying and focusing attention on the wants and needs of your customers

�� Delivering clear, actionable reports and recommendations

�� Managing complex projects in the U.S. and internationally

�� Recruiting hard-to-reach respondents

�� Using best practices established in academic research and proven in real-world practice

�� Helping you build your own research capabilities through hands-on training and coaching

�� Facilitating cross-functional team collaboration to turn insights into innovation

We can conduct research for you, train you in our methods, or facilitate collaboration within your team in workshops and other forums.

RESEARCH, TRAINING AND FACILITATION

INDUSTRY KNOWLEDGE

“The customer never buys a product. By definition, the customer buys the satisfaction of a want.”

~ Peter Drucker,Management

RESEARCH�� Voice of the Customer market research

�� Segmentation

�� Market discovery and sizing

�� Concept evaluation

�� Pricing and feature optimization (using conjoint analysis and other choice-based techniques)

�� Customer satisfaction and loyalty measurement and management

TRAINING�� Voice of the Customer methodologies

�� Advanced research techniques: Customer interviewing, ethnography and data analysis

�� Conjoint analysis and other choice-based techniques for optimizing pricing and features

FACILITATION�� Quality Function Deployment (QFD)

�� Brainstorming and ideation

�� Concept development

�� Heavy industry

�� Medical products

�� Chemicals and coatings

�� Banking, investments and insurance

�� High technology and software

�� Mobile devices and communications

�� Consumer products

Needs Assessment

DesignRequirements

ConceptDevelopmentand Testing

Pricing and Feature Trade-off

Satisfaction and LoyaltyMonitoring

• Voice of the Customer (VOC)• Ethnography• Segmentation• Market Discovery and Sizing

• Quality Function Deployment (QFD)• Idea Generation

• Concept Development• Concept Evaluation• Prototype Creation

• Conjoint Analysis• Discrete Choice Modeling

• Drivers Analysis• Satisfaction Tracking• Customer Loyalty

NO MATTER WHERE YOU ARE IN THE PROCESS, WE’RE READY TO HELP

APPLIED MARKETING SCIENCE | (781) 250.6300 | www.ams-inc.com | info@ams-inc.com