identifying your target and write copy that converts
DESCRIPTION
The most common problem we see is that people haven’t thought through what their target is. We get lots of people coming in to see us and they haven’t thought about their target market closely enough. It’s too broad and the have not thought about the detail of who they would really love as a customer. The best thing to start off with on any journey is to think, who am I REALLY after, who’s the one?TRANSCRIPT
How to identify your target, what to offer and write copy that converts.Presented at eBootcamp by SupplyantNick Morton – Commercial Director
Examine your target
Who’s your ‘A’ customer?
The broader you make it the harder it’s going to be.
Ditch the ‘D’s.
Focus on personality.
What can I offer these guys?
Redefine your niche.
Finally, the copy.
Get to the right point.