IDENTIFYING PATHOS, ETHOS, and LOGOS

PATHOS ETHOS LOGOS

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PATHOS: Focusing on making others have a strong emotion (happy, sad, fearful,

concerned)

ETHOS: Focusing on being trustworthy and reliable. (“I’ve been there before.” “I

have experience.”)

LOGOS: Focusing on facts and numbers. (“4 out of 5 users lost weight with this

product.”)