ideating & creating a content strategy for a brand on social media
DESCRIPTION
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.TRANSCRIPT
Ideating & Creating a Content Strategy Ideating & Creating a Content Strategy
for a Brand on Social Media
by alivenow - digital marketing agency
www.alivenow.in
On social media if
CONTENT is KING, then CONTENT is KING, then
CONVERSATION is QUEEN!
Important to create
QUALITY content to cut
through the clutter and be through the clutter and be
informative, engaging and
interactive.
What good content does:- Amplifies reach of posts due to high
interaction and engagement.
- Increases Likes, Shares and Comments
on posts.on posts.
- Helps build communities organically.
- Gets you earned media rather than
paid media.
So how do you come up
with a content strategy for
a brand? We share tips a brand? We share tips
and many samples!
Quick and Important Tips:- Have a content plan (Weekly, monthly).
- Review regularly and eliminate content which
performed badly. (Low reach/engagement)
- Have clear content categories (Examples follow).
- Make creative’s for every single post. - Make creative’s for every single post.
- Make posts interactive and not informational.
- Educate by asking questions and interacting not
providing info.
- When sharing info, be creative and different.
- Plan to boost 10-15% of posts every month.
o Product Push o Did you know?
For Prestige Smart Kitchen we had a strategic content plan focusing on
their products, the offers, useful tips and info, etc. This was communicated
in a creative, engaging and planned way. We made sure the brand’s look
and feel was maintained and communication was crisp, creative and
interactive. We categorized content as below:
SAMPLE BRAND: Content Strategy
for Prestige Smart Kitchen
o Product Push
o Guess the missing piece
o Guess the product
o Greetings (Festivals)
o Health quotes
o A v/s B posts
o Great deals
o Did you know?
o Quick cooking tips
o Recipes
o Unscramble the word
o Testimonials
o Weekend posts
Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
Product PushPosts to push the new products being launched by the
brand as well as push the existing products.
Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
Guess the Missing PieceThese were very interesting and highly engaging posts,
where a part of the product would be missing and the users
have to pick the right part from the 3 given options!
Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
Guess the ProductThis was another category of posts that received high
engagement, where the product would be blurred and
the audience had to guess the product.
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
Greetings!Wishing all our customers on all the important festivals, days
is very vital for any brand. So we shared creative wishes for
all important festivals and celebrations!
Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
Health QuotesPrestige Smart kitchen as a brand has great inclination
towards healthy food and safe products. So on a regular
basis we posted health quotes which get a lot of shares.
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
A v/s B postsUpdates where users can say which Prestige product they
liked better, or general questions like Baking or Roasting?
Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
Great DealsThere are regular deals and offers from Prestige Smart
Kitchen. So the best way to communicate those deals to our
customers is through engaging posts.
Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
Did you know?Prestige products come with many interesting features. So it’s
a top priority to broadcast those special and unique features
about various products to the customers.
Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
Quick Cooking Tips!There are some really quick and handy tips that a lot of users
share with us, we make posts out of them and share it with
our audience!
RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
RecipesA lot of products means a lot more recipes, so we pull out
the best recipes and post them for our users.
Unscramble the wordsThese are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
Unscramble the wordsThese are fun posts, where the users have to unscramble the
words related to Prestige Smart Kitchen!
TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
TestimonialsA brand becomes a renowned name only when the
customers talk about it! We made one category just for
voicing the opinion of happy customers.
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
Weekend PostsOn weekends, we post very light, peppy and happy posts so
that our audience have a fun and food filled weekend!
For more details regarding this
presentation write to us at
THANK YOU!
Visit us at www.alivenow.in to see more
case studies, and learn more about
alivenow!
