Ideas For Advertising Campaign

By Ali, Aamir and Zain

TARGET AUDIENCE

• Firstly lets look at the appropriate target audience for registering to vote.

• 18+ 20+ 30+ 40+ 50+

The reason why we have chosen 18+ as our target audience is, because we want the focus to be on the younger generation. We believe if we encourage 18+ to vote, in the future more of them will vote

.

Main Ideas- Plan- Colourful texts.

- Simple but not to plain background.

Attract the audience attention by keeping the tittle/slogan short.

Going to base the theme on something that teenagers would actually look at e.g. music, sport,

What it might look like

This is a rough copy of what we have in mind. The reason why we made the font like that, because

we believe its eye catching and young people will have the urge to look at it. We used the main

theme (mic) to portray that young peoples voice MATTRERS!

This is our research

• We have looked at ‘ASA’ and out poster does not break any rules they expect of a professional and clean poster.

• We have researched further for the ASA and nothing from our campaign is potentially harmful, irresponsible, or inappropriate.

ASA (Advertising Standard Authority)

Our research statistics- General questions

Have you registered to vote? Or Voted

DID YOU KNOW YOU CAN VOTE?

Final Idea