icy treat 2

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ICY TREAT



HEALTHY , T ASTY AND H YGIENIC GOLA



EXECUTIVE SUMMARY

Our Business plan

Our Business plan is to open a Gola Shop, giving

our banglorean·s, a taste of Gujarat·s famous

gola. Type of Organization

We have opted for a Partnership, wherein both

the partners involved in the business have

agreed to share their property, labour, skills,

profits and losses. A partnership deed has beendrawn with all the required information

regarding the involvement of the partners in the

business.



Unique selling proposition or Unique Selling

Point

Our USP is that that we provide our customers

with hygienic golas that are not made with barehands like the one you get on roadsides.

Address

Opp. Forum Mall,

Hosur Road,

Bangalore,Karnataka.



VISION

To provide our customers with hygienic Indian ice

slush. We will earn our customer·s satisfaction through

continuous improvement.



A IM

To popularize the concept of golas in

other parts of southern India.



MISSION

To provide our customers with HTH that is

Healthy Tasty and Hygienic golas.

To grow our business by providing our customers

with great golas and hospitality in a cleancomfortable place.

To become a pre eminent gola brand.



PRODUCT AND RELATED SERVICES:

COMPANY SUMMARY

Production

we produce ice using mineral water and with the

help of an ice maker. Our next step in the process

is to crush the ice using the ice crusher to make

slush according to the requirement of our

customer. We then add natural flavors to

complete the gola.

Service

We provide the golas in traditional stick form orin cups as per the requirements of the customer.

We serve lime and masala to go with the flavor.



M ARKETING



STP

Segmentation- The market is segmented

according to the preference of people·s tastes.

Targeting- Our target is more on the younger

generation

Positioning- We position our self as an entrant

because there is no one who has started a stall

with a promise of healthy and hygienic ice slush.



4 P·S

Product- Our main aim is to provide the market

with hygienic golas and not like the ones that one

gets on the roadsides. We have tried to innovate

our product by varying the types of golas

provided.

Place- The place of operation would be in

Bangalore, Karnataka. The stall would be

situated opposite Forum, Hosur Road.



Price-The prices of our gola·s would be-

Sweet strawberry- Rs.40[R] Rs.60 [J]

Mast Mango- Rs.40[R] Rs.60 [J]Tangy orange- Rs.30[R] Rs.50[J]Green Khus- Rs.30[R] Rs.50[J]KalaKhatta- Rs.30[R] Rs.50[J]Blue Curaco- Rs.40[R] Rs.60 [J]Icy Mint- Rs.40[R] Rs.60 [J]Cola- Rs.35[R] Rs.55[J]

Peach on beach- Rs.35[R] Rs.55[J]Moulin Rose- Rs.30[R] Rs.50[J]Purple passion- Rs.40[R] Rs.60 [J]Chocolate- Rs.40[R] Rs.60 [J]

Serving style: we serve with a whirl of whipped cream..Extra charges: Cup-Rs 5 extra

[R] regular [J] jumbo

Promotion-Promotion Strategies that would be used are likeprint advertising and radio advertising.



SWOT ANALYSIS

Strengths

Location

New Concept in Bangalore

Weaknesses

New concept in Bangalore



Opportunities

Open up branches in other areas in Bangalore.

ThreatsRoadside vendor



M ARKETING PLAN AND S ALES STRATEGY

Our marketing strategies are to market our

product through print and media such as

advertisements in Times of India Newspaper and

in Radio Mirchi.

We would also depend on word of mouth.

We would also provide pamphlets about our

product to the people.



HUMAN

RESOURCE



HUMAN RESOURCE IN ONE BRANCH

Number of employees-

1 cashier

2 attendants for the machine

Organizational SetupIt is a basic organization where there is an

employer and employees.

Salary to Employees

Cashier ² Rs 5500 per month

Attendants ² Rs 3500 per month



FINANCIALS



INCOME AND EXPENDITURE A/CParticulars 2010-11

Revenue /Income 437500

Less- Expenses

Natural syrups 1

Serving cups 5000

Serving sticks 5000

Whipped cream 5200

Administrative ExpensesSalaries 150000

Depreciation 55000

Electricity 24000

Water 6000

Selling Expenses/

Marketing 25000

Start up Expenses (written

off)

1250

Total Expenses 391650

Net Profit 45850

Less: tax 33.33% 15282

Profit and Loss Of the Year 30568



BALANCE SHEET

AS ON 31-03-2011

Liabilities Amount Assets Amount

Sources of Funds Fixed Assets

Ice Crusher 150000

- depreciation (30000)

120000Capital

+ net profit 30568

530568

Ice Maker 35000

-depreciation (7000)

28000

Furniture 50000-depreciation (10000)

40000

Computer 25000


20000

Aquaguard 15000


12000

Current Assets

Cash in Hand 30658

Cash at bank 255000

Miscellaneous Expenses

Establishment Expenses25000

530568 Total 530568



WHY CHOOSE OUR BUSINESS?

Our Business is the most innovative one as onewont find such a business in MetropolitanBangalore.

In the recent times, We have seen the increase in

favor of north Indian dishes. Hence the reason foropening up of our business.

Our risk is minimum as we have break evenwithin few months of our start up!

The location of our business also adds to ouradvantage- forum, brigade road andwonderla««



BREAK UP OF A DDITIONAL INVESTMENT ² RS

10 L AKHS

Particulars Quantity Total Amount

Ice Crusher 4 2,50,000

Ice Maker 2 70,000

Furniture (interiors) 2 stalls 1,00,000

Aqua Guard 2 3 0,000

Computer 2 50,000

Security Deposit for

new locations

2 300,000

Investments @ 10% 200,000

TOTAL 10,00,000



INCOME AND EXPENDITURE A/CParticulars 2010-11 2011-12

Revenue /Income - sales 437500 21,60000

Interest on investment 0 100000

Less- Expenses

Natural syrups 115200 345600

Serving cups 5000 15000

Serving sticks 5000 15000

Whipped cream 5200 15600

Administrative Expenses

Salaries 150000 450000

Depreciation 55000 144000

Electricity 24000 72000

Water 6000 18000

Selling Expenses/

Marketing 25000 20000

Start up Expenses (written off) 1250 1250

Total Expenses 391650 1096450

Net Profit 45850 1163550

Less: tax 33.33% 15282 387810

775740



Liabilities Amount Assets Amount

Sources of Funds Fixed AssetsIce Crusher 120000 + 250000

- depreciation (24000+50000)

296000Capital 530568

+ net profit 775740

1306308

Loan From Mr.X 10,00,000 Ice Maker 28000+ 70,000

-depreciation (5600+14000)

78400

Outstanding interest on loan

from Mr.X @12%

120000 Furniture 40000 + 100,000

-depreciation (8000+20,000)

112000

Computer 20000 + 50000


56000

Aquaguard12000+30000


33600

Investment 200000

Current Assets, Loans and

Advances

Cash in Hand

327808

Cash at bank 1000000

Security Deposit 300,000

Miscellaneous Expenses

Establishment Expenses 23750

- Writtenoff 1250

22500

AS ON 31-03-12



NOTES:-

The security deposit for both the places rented

was Rs.300000.

The rate of interest payable for the loan from

Mr. X is @12%. We will be able to pay back the money to Mr.X

after 5 years.

The rate of return on investment will be 20%.

And we will pay him Rs. 12,00,000 after 5 years.

The formula used is

ROR= Return ² capital x 100.

capital



TH ANKYOU!!!!!!!!!!!!!!

By- group 13

Sayira

Nancy

icy treat 2

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