icto14 - kees van nunen, startup addict & firestarter
TRANSCRIPT
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Building the Growth Mindset @keesvannunen
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David vs Goliath
vs.
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David vs Goliath
vs.
30% victory
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David vs Goliath
vs.
63% victory (unconventional tactics)
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Unconventional tactics
vs.
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What is Growth Hacking?
Growth “Hacking”
CREATIVE MARKETING
SOFTWAREENGINEERING
& AUTOMATION
GHDATA ANALYTICS& TESTING
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What is Growth Hacking?
CREATIVE MARKETING
David VS. GoliathYOU’RE David
Know your customers by heartMeasure (almost) everything
Test by handthen automate and code
SOFTWAREENGINEERING
& AUTOMATION
GHDATA ANALYTICS& TESTING
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Growth Hacker vs. Digitale Marketeer
ACQUISITIONDigital Marketer
Sales/Product funnel
Growth “Hacker”
ACTIVATION
RETENTION
REVENUE
REFERRAL
Getting people to visit your website
Users get a great first time experience
Making sure users come back
How do we sell the product?
Users invite othersA growth hacker’s
due north is “Growth”
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1. Bouw een Growth team
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CEO
Developer Marketeer Designer
Kern competenties: Creatief / Nieuwsgierig / Analytisch / Obsessief
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e
2. Experiment Framework
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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Funnel Analyse
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Heatmaps
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Customer Conversations
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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A/B Tests
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Cohort Analyse
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM of
DOELSTELLING
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3. Vul je toolkit
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4. Begrijp je klant
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27
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10X product launch
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5. Creer het WOW-moment
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6. optimaliseer retentie
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7. Tune de growth engine
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• 4 Stages of a channel
• Wild West
• Exponential Growth
• Tragedy of the Commons
• Moderation stage
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context = key
BAR THUIS
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8. company culture
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Thanks [email protected] @keesvannunen