firestarter edelman social media casestudy
DESCRIPTION
By combining the core competencies of Edelman’s digital public relations modelling and Firestarter’s best-in-class web development and branding, the right type of asset is specified for the client from the onset, saving time and cost in rebuild, and moving the client closer to community engagement, and away from push marketing.TRANSCRIPT
case studywww.moneybanter.com.sg
Conversation audit
Conversation audit
branding
final ID
Website: www.moneybanter.com.sg
high fidelity wireframe
Website: www.moneybanter.com.sg
production
stages
Stage 3 Creative Production
Stage 3 Creative Production
Sitemap
Wireframe
Functionality spec
Design concepts
Branding
Content and content structure
Stage 4Web production
Stage 4Web production
Frontend
Backend database(s)
Content management system
Project management
Web analytics
Load content
Engage users
UAT + 10-day guarantee period
UAT + 10-day guarantee period
Stage 1 ResearchStage 1 Research
Conversation audit
Stage 2 Presales Stage 2 Presales
Proposal
Cost estimate
Timeline
SOW
Google analytics
Weekly reports emailed to inboxes
Analytics on site traffic updates every 24 hours
Google analytics
Set goals like ‘consumer bookmarks a page’ or ‘completes a
questionnaire. Each goal recorded.
Considerations
Edelman Digital opportunity in your market
Partner selection and dependencies
Risk mitigation
Marketing
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© Copyright Firestarter Pte Ltd 2008.