ict untuk wirausaha
DESCRIPTION
ICT untuk Wirausaha. Prepared by : ari. Tujuan. Memberikan gambaran umum ICT yang dapat dilakukan untuk wirausaha Wirausaha mandiri melalui sebuah proses komunikasi terpadu . Strategy. Melalui sebuah strategi komunikasi yang cerdas dan efektif - PowerPoint PPT PresentationTRANSCRIPT
ICT untuk Wirausaha
Prepared by : ari
Tujuan
• Memberikan gambaran umum ICT yang dapat dilakukan untuk wirausaha
• Wirausaha mandiri melalui sebuah proses komunikasi terpadu.
Strategy
• Melalui sebuah strategi komunikasi yang cerdas dan efektif
• Menetapkan obyektif dari tujuan sosialisasi Produk secara terukur
• Menggunakan pilhan media dan sarana komunikasi yang tepat dan sesuai dengan segmentasi berkait bidang Produk
Target Market Komunikasi• Demografi:
• All, Age: 17+ • SSE: ABCDE
• Psikografi: • Rural and Urban People
• Segmen Profesi • Pengusaha Pemilik lahan• Pelajar/Mahasiswa• Dan lain-lain
Communication Strategy
Sebuah Usulan
Strategy
• Menentukan tema kampanye terpadu yang menarik dan penting untuk seluruh target market, misal: “Dengan cara kecil kami sendiri, kami akan membuat dunia menjadi tempat yang lebih baik”
• Menggunakan jejaring pebisnis untuk mengkomunikasikan secara efektif kepada sebanyak mungkin target pemilih
• Menggunakan sebanyak mungkin media pilihan (baik internal maupun eksternal untuk masing masing segmen.
vertising
Marketing PR
BTL
MerchandiseSponsorship
Event
Outdoor
New Media
Wirausaha mandiri
Tactics: 360° Synergy
Communications ChannelsTelevision
Radio
Newspapers
Video games
Events
Magazines
Cinema
Billboards
Feature FilmCD Rom
BusesSelf Vision
Trer, DealerIncentives
Multimediacross-promotion
Internet
On-line
Kiosks
Home shoppingMerchandise
Music propertyTre
Direct Mail
ConsumerContact
Content and Creative Platform
• Use both of product and emotional benefit.• Emotional benefit as core platform.
– Product benefit: benefits as best solution for better teeth.
– Emotional benefit: Healthy, comfort and sure with .• Proposed tagline: “Dengan cara kecil kami
sendiri, kami akan membuat dunia menjadi tempat yang lebih baik”
Media Strategy
TV Program
TV Strategy
• Use “Lokal TV” as main TV Media• National TV as back up strategy• Personal Branding via talkshow• TVC use capacity as public figure• Content: How important “My Fun
Product” for everyone.
Radio Program
Why Radio?
• Unique medium with unique effects: personal, transitory etc.
• Customize program for certain product• Low budget with relatively effective result• Lack of technical visual effect and
complicated massege
Radio spec
• Use all ABCDE segment Radios national wide• Teens Radio: Prambors, MTV Sky• Female Radio: Female• Yuppies : Hard Rock, Indika• General : Sonora, Dakta
Radio Program• All content creative about Product development and “My
Fun Product”• Radio spot with product and emotional benefit approach
match for all segmented target• Radio Time Signal with massage as the part of the content• Radio Talk show to introducing product to listener • Radio Quiz or Karaoke contest use Product Jingle and
Product Tagline as password. Use product packaging as entry point to become quiz participants– Note: Difficulty for AB Class segment to applied this kind of
program. Need Special Prizes to drive the response from AB segment
Time Signal
• Radio insertion program, appearing frequently in exact time.
• Program anatomy : • Time Signal• Time Announcement• Massage from product• Sponsor spot
• Time slot at minute zero or 30.
Online and Socmed
Why Online and Socmed?
• Internet and socmed increasing usage • Perceived as AB Segment media• Product will perceived as modern and
update product • Customize program for certain product and
wide range of creative possibility• Low budget with relatively effective result
Online and Socmed• Socmed activity with twitter and facecook• Interactive online quiz (puzzle or simple game) use product
and brand as the main part of the game• Clickable Web banner with product and emotional benefit
approach match for all segmented target to refers another interactive web.
• Mini site about the campaign• Backup media for Radio and TV Program
Print Media
Print Media Campaign
• Display in National newspapers and magazines• advertorial Type advertising program about the
campaign• Back up media for web quiz and Radio program
ThanksLets Discuss!