ICSEA HELEN SEWARD – Via A. De Gasperi, 8/A – Lainate (MI) ITALY - TEL. +39-02-93570057 - www.helenseward.it

BLONDAGE

The Blond Age collection alsoprovides perfect cover for grey hair!

brightens up with light, brilliant shades of blond.BBcolor

New

Here are the new BBColor blonds:

Feminine and sensual – this is blond hair, a classic that knows no fashion but lots of different seasonal trends to experiment with.

This luxurious color can be interpreted in many and surprising ways:ultra-light natural blond, cool ash and many warm nuances to give greater

softness to the face – golden blond, copper blond or beige copper. A further touch of originality? The ash blond with an unexpected copper hue.

A DIFFERENT COLOR FOR EVERY IDEA OF YOURSELF, TO FEEL AT EASE “IN EVERY BLOND” EVEN WHEN THERE ARE SOME GREY HAIRS OR WHEN THEY ARE ALREADY ALL GREY!

Ultra light blondLight ash blondUltra light ash blondVery light ash blond

Light copper ash blondVery light golden blondVery light golden copper blondVery light beige copper blond

10.0 81.4 81 93 10.1 93.4

91 94.2

Coppery or golden hues, cool as ice or bright and glowing as gold !

A color resultwithout imperfections:cover, uniformity, elegance and

naturalness thanks to BLEMISH SYSTEMUREA, SODIUM SILICATE in synergy

with ETHANOLAMINE and OLEIC ACID.

An unequalled treatment:the regenerating effect is immediately visible,

the hair is soft, glossy, full of vitalityand with a “silk effect” movement,

while scalp protection is enhanced thanks to BALM SYSTEM: KERADINE, HP

AMINOPOLYMER, OMEGA BLUE + TRIMETHYLGLICENE.

as BLEMISH

as BALM

The formulationis decidedly rich and luxurious.

It is a good balancebetween natural and high-tech ingredients.

It is truly innovative, much more than a good mix of color performance and cosmetic effect: to all intents BBColor nourishing

color cream is a product with extraordinary coloring power designed to solve the problem of grey hair.

is unique

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06

02

07

03

08

04

09

05

10

Extraordinary ease

of use

Delicatefragrance and

pleasurable application

Sure results

Exceptionalcosmetic and conditioning

quality

Fidelity to lock color

Excellentyield

Uniformity

Time-saving:no mixingneeded to

achieve cover

Fast and easy

application

Optimization of resources: can also be

used by less-experienced

colorists.

S10the 10 benefits

of usein the Salon

The range comprises 39 nuances divided into:

Special “double protection” 20 and 30 Vol. developers are paired with the nourishing coloring creams to enhance the color result.

The BBColor Developer’s « dedicated » formula, enriched with Trimethylglycine for enhanced scalp protection, increases the comfort offered by BBColor coloring cream during application and has a determining effect on cosmetic color development times as well as enhancing the depth of

color. New formulation made even more creamy and providing an even better outcome.

9 nuance Naturals7 nuance Ash

4 nuance Cool Browns 9 nuance Golden Coppers

5 nuance Coppers2 nuance Mahogany Reds

3 nuance Pure Color

BBColor is designed to make the coloring service most frequently requested in the salon quick and easy:

the presence of grey hair, often in large amounts. Clients wanting to cover grey hair represent by far the majority of the

coloring services carried out by the stylist.

Where there is from50-60% to 100% grey hair,BBColor is the solution:

with a single gesture and without mixingthe fashion shades with the natural ones.

How to useBBColor

BBColor lightens up to 2-3 tones.

2-3 tones

35’

Mixture ratiosshould alwaysbe respected

and a scale used

Processing time on roots: 35 minutes without heat source.

Processing time on lengths:

• If the color of the lengths has faded by 1 tone: 5 minutes,

• If the color of the lengths has faded by by 2 tones: 10 minutes,

• If the color of the lengths has not faded: lather and rinse after a few moments.

On a percentageof more than 50%-60% grey hair,

apply the desired shade(natural result)

On a percentageof less than 50%-60% grey hair

always choose a color 1 tonelighter than the desired shade

(natural result).

• Maximum cover of grey hair• To lighten up to 1-2 tones• To darken any tone

• To illuminate the color on a low percentage of grey hair.

• To lighten up to 2-3 tones

1 + 1

> 50 - 60% < 50 - 60%

20 Vol. Developer 30 Vol. Developer

An initial diagnosis and a correct assessmentof the percentage of grey hair is critical.

All nuances can be mixedto create new shades

When to usePure Colors

We remind you that pure colors are pure shades without base and so they do not provide coverage.

They are used to obtain long-lasting, deep, luminous colour.

A. To intensify reflectionWhere there is a low percentage of grey hair,

use Pure Colors to intensify reflection.

EXAMPLENuance 65 + Pure Color 05.55 in a 4+1 ratio +

30 Vol. Developer gives a brighter color.

N.B. the greater the percentage of Pure Color, the deeper the final reflection.

B. To illuminate the nuanceWhere there is a low percentage of grey hair,

use Pure Colors in a 2+1 ratio

EXAMPLE34g Nuance 63 + 16g Pure Color 03.3 mixed with 50g

30 Vol. Developer gives a shade 1 tonelighter and more highlighted, very close to nuance 73.3.

C. To toneUsed PURE and mixed with 20 Vol. BBColor 20 Vol. Developer

on de-colored, lightened or bleached hair,Pure Colors give contrasts with bright, long-lasting highlights.

P/038 GB

Special cases

VERY DARKNATURAL BASE

On natural very dark bases (level 3 to 4), with a low percentage of

grey hair, if you want to enhance the reflection choose a nuance2 -3 tones lighter (level 6 or 7)

eventuali mixed with PURE COLOR.

POROUS HAIR In the case of particularly porous hair

(treated and sensitized), choose a

shade or 1 – 2 tones lighter than the shade desired.

e.g. On a level 4 base, 0% grey hair: nuance 74.2 + Pure Color 04.44 in a 4-1 ratio mixed with 30 vol. developer gives a copper level 6

RESISITANT HAIRIn the case of a high percentage of grey hair and resistant hair,

BBColor provides good cover also without the need to pre-pigment.

ICSEA HELEN SEWARD – Via A. De Gasperi, 8/A – Lainate (MI) ITALY - TEL. +39-02-93570057 - www.helenseward.it