ichs comm profile
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ICHS Communication profileTRANSCRIPT
“…your concept comes to life…”
COMPANYCOMPANY PROFILEPROFILE
Copyright 2009 All rights Copyright 2009 All rights reserved by I.C.H.S. reserved by I.C.H.S. Communication Communication
MARKETING DEPARTMENTMARKETING DEPARTMENT
1. About us
2. Our values
3. What we Do
4. How We do it
5. Why Us?
6. Our Work
7. Case Studies
8. Company details
CONTENTS
Copyright 2009 All rights Copyright 2009 All rights reserved by I.C.H.S. reserved by I.C.H.S. CommunicationCommunication
MARKETING DEPARTMENTMARKETING DEPARTMENT
1. ABOUT US
Founded with prime aim to offer innovative
Internet marketing solutions for
enterprises and organizations in
the private & public sector.
Signed rights agreementwith Choice Designs
Inc, the major producer of CDs/ DVDs in the world, to trade top
quality CD Business Cards for the GREEK &
CYPRIOTmarkets. Expanding our
multimedia and e-marketing services
20052006
Launched the first nutritional E-magazine
in Greece with greatsuccess not only by
attracting thousands of visitors but also
generating income from ad-banner
campaigns on the site.
2007
Signed rights agreementwith GREENTEAM S.A
to develop the firstTrading & Collectible
Digital Players Cards ofPANATHINAICOS F.C.
in Greece for the firsttime.
2008
I.C.H.S. Communication philosophy is to create long-term value for our clients by assisting them in building efficient e-marketing strategies using our innovative marketing expertise and tools. The breadthand depth of our e-marketing expertise enable our clients to get across successfully their “message”, to
increase their sales & profitability and to strengthen their corporate image.
Copyright 2009 All rights Copyright 2009 All rights reserved by I.C.H.S. reserved by I.C.H.S. CommunicationCommunication
MARKETING DEPARTMENTMARKETING DEPARTMENT
2. OUR VALUES
We foster innovation and creative thinking, embracing change and challenge the status quo, listening to all ideas and viewpoints, learning from our successes and mistakes.
CUSTOMER ORIENTATION TEAMWORK
We learn from each other and share our skills and resources across company’s
boundaries for our clients' benefit and our own.
We listen and respond to our customers make it easy to work with us and
deliver exceptional quality so that our relationships with our clients will be
long lasting and close.
We are committed to the higheststandards of professionalism, we pursue innovation, we deploy imagination, and
we encourage new ideas by acting decisively and consistently.
PROFESSIONALISM INNOVATIVENESS
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MARKETING DEPARTMENTMARKETING DEPARTMENT
3. WHAT WE DO
D. PROMOTIONSERVICES
A. WEB SERVICES
C. E-MARKETING
B. MULTIMEDIA
We offer “benefit-oriented”multimedia presentations to deliver effectively your “message” to your
target audience.
We develop websites that communicatewith our client’s audience, making them more aware of them, influencing them, and motivating them to change.
We promote our client’s message more effectively, more
impressively. This is our strength.
We provide those strategic on line solutions you need to make your e-
marketing strategy an outright winner.
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MARKETING DEPARTMENTMARKETING DEPARTMENT
A. WEB SERVICES
WEB HOSTING WEB DESIGN
DOMAIN NAME
REGISTRATION
WEB DEVELOPMENT
We provide a reliable Web site hosting management solution that can expand with the needs of you and your business.
A site is VISIBLE (What you see - Image & Content) And INVISIBLE (What you don’t see) What’s invisible is typically far more substantial than what the average visitor sees. These items are to do with how the site functions and most importantly, how it performs. That is why we aim every site we develop to satisfy both brand AND consumer objectives. We use the latest Web technologies, and supporting technologies
such as Java, ASP, .NET, etc..
Our expertise extends across many industries. We offer a creative design team with reputation for excellence. Our design philosophyis that websites should be designed in such a way that give high conversion and traffic. Specifically our websites:� Deliver content effectively � Be easy to use and maintain � Have a robust architecture � Use technology appropriately
We offer registration of your domain in .com and .gr
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MARKETING DEPARTMENTMARKETING DEPARTMENT
B.MULTIMEDIA
Interactive Multimedia Presentations (MP) are an excellent method of providing high impact communication with your audience. Incorporating video, music, animation interactive MP can be sent on a specially created Business card size CD Rom, or downloaded from your website.
We offer the following services:� CD/DVD Presentations Development � Content Provision & development� Flash Technology Used and not only� Slideshows� Proposal of CD/DVD shape� Cover artwork design for laser printing � Photo album & Product Gallery
We at I.C.H.S. Communication provide our clients with Interactive MultimediaPresentations (MPs) which can enable them to put across their services/ products to customers in the best possible manner. We develop multimedia presentation on CD/ DVD ROMs to capture the attention of our client’s key audience, to motivate consumer or business action and to achieve higher recall and recognition from your prospects. We can take care of your requirements and bring about a creative multimedia design to suffice your business needs.
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MARKETING DEPARTMENTMARKETING DEPARTMENT
C. E-MARKETING
In I.C.H.S Communication we believe that a website even if it is interesting, attractive and functional is not able by itself to ensure success on the Internet. It needs a combination of constructive and effective advertising and promotion on the Internet. This can be achieved through customized Email Marketing Campaigns, pay per click advertising, website marketing analysis and Social Media Marketing.
To deliver efficient on-line marketing campaigns we have invested significantly in order to provide specialized services E-marketing expertise at fair market prices for the quality of the results delivered.
Our Ε-Marketing strategy is always tailored to our customer needs based in a series of specific activities that can be synthesized in the following formula :
E-Marketing strategy = 2P + 2C+ 3S
Privacy + Personalization +Customer + Community +Service + Security + Sales Promotion.
We offer :�Search Engine Optimization�E-mail Campaigns�Website Marketing Analysis�Pay Per Click advertising�Social Media Marketing
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MARKETING DDEPARTMENTMARKETING DDEPARTMENT
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MARKETING DDEPARTMENTMARKETING DDEPARTMENT
D. PROMOTION SERVICES
I.C.H.S Communication Promotion Services has extensive experience in a broad range of marketing disciplines developing promotion solutions that work. We get to know and understand our clients’
business and its overall marketing objectives and strategies. We develop creative that communicates the core brand benefits, imagery and values; we ensure that our execution is timely and flawless.
LOGO DESIGN
POSTER, FLYER & BROCHURE DESIGN
STATIONARYDESIGN
OTHER MARKETINGSERVICES
FIRST CONTACTTALK WITH THE CLIENT
CLIENT NEEDS ANALYSIS
SCRIPT BUILDING& STORYBOARD
CODING & EDITING
OUR PROJECTPROPOSAL
TESTING& FINAL APPROVAL
CONTENT & THEME WRITING
PROPOSED DESIGN & APPROVAL
In every stage there are gate controls to test the quality of implementation of each of the activities. Some steps may not applicable for certain tasks. It depends on the cost, the time-period involved and the customer needs.
E MARKETING& PROMOTION
PLANNING
HOW WE DO IT?M
ultim
edia
-W
eb
site D
evelo
pm
en
t
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MARKETING DEPARTMENTMARKETING DEPARTMENT
Copyright 2009 All rights Copyright 2009 All rights reserved by I.C.H.S. reserved by I.C.H.S. CommunicationCommunication
MARKETING DEPARTMENTMARKETING DEPARTMENT
BUSINESS
OBJECTIVES
B.ACCESS
ONLINE
MARKETPLACE
A.EVALUATE
E-MARKETING
PERFORMANCE
1.SET
MARKETING
OBJECTIVES
B.DEFINE
E-COMMUNICATIONS
MIX
A.DEFINE
CUSTOMER VALUE
PROPOSITION
2.DEFINE
E-MARKETING
STRATEGY
B.EXECUTE
E-COMMUNICATIONS
A.IMPLEMENT
CUSTOMER
EXPERIENCE
3.IMPLEMENT
E-MARKETING
PLAN
4. PROFILE,
MEASURE AND
IMPROVE
DEFINING THE
ONLINE
OPPORTUNITY
DELIVERING
RESULTS ON-LINE
SELECTING
THE STRATEGIC
APPROACH
In every stage there are gate controls to test the quality of implementation of each of the activities.
B.
C.
A.
HOW WE DO ITE
Ma
rke
ting
pro
cess
WHY US?
THE CORE
THE APPROACH
THE SENTIMENT
Our commitment to individual, enable us to provide client specific service rather than
merely an off-the-shelfgeneric product offering
THEVALUE
We want our clients to be proud of us and the team to be proud
of its work.
We act as a part of our customers team, rather than just another
“vendor”. Our strategy saves you money without compromising
on results
A strong, efficient & experiencedteam delivering nothing but the best and working
by having in mind quality instead of quantity
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MARKETING DEPARTMENTMARKETING DEPARTMENT
• Vortal -
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MARKETING DEPARTMENTMARKETING DEPARTMENT
OUR WORK – MULTIMEDIA
SPIRALUMIN S.A GREENTEAM SA CONCEPTA EVENTS
APISXNANSIS S.A. KLIMAFOT SA LAW FIRM
NESTORIDIS-MUNICIPALITY PHILOTHEINEAPOLI VILLAS SAICHS HYGIENIC SA
• Vortal -
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MARKETING DEPARTMENTMARKETING DEPARTMENT
OUR WORK – WEB DEVELOPMENT
www.alexiadis.gr www.klimafotshop.gr www.logodiatrofis.gr
www.mythicalbrands.com www.serenzo.gr www.philothei.gr
www.digitalplayers.gr www.apisxnansis.gr www.domainegavalas.gr
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MARKETING DEPARTMENTMARKETING DEPARTMENT
OUR WORK - PROMOTIONAL
• Vortal -
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MARKETING DEPARTMENTMARKETING DEPARTMENT
OUR WORK – E-MARKETING
TUI HELLAS SA ROUVAS PANATHINAIKOS FC
KATSELIS SA LAVIPHARM SAUNILEVER SA
T.G.I FRIDAYS
S.A.
PORSCHE
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MARKETING DEPARTMENTMARKETING DEPARTMENT
CASE STUDY: www.logodiatrofis.gr
� Develop a Greek Nutritional eMagazine (VORTAL) to keep up-to-date daily with the latest practice, developmentsand news from the world of nutrition.
� Designed in such a way that everybody can find the info he wants from home page.
� Free on-line nutritional advice by our clinical dietitian team.
THE QUESTION
� Analyze competitors sites.� Internet based potential visitors survey. � Use the “right” internet technology for the daily “run”. � Organizing the search for important nutrional news around
the world. .� Assigning agreement with a team of clinical nutritionists for
the daily input of articles.
THE APPROACH
THE OUTCOME
� Visitors satisfaction translated to 12000-16000 new visitorseach month.
� Broad acceptance from companies and professionalsgenerating a respected income from banner ad campaigns.
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MARKETING DEPARTMENTMARKETING DEPARTMENT
CASE STUDY: TRADING & COLLECTIBLE
CD PAO PLAYER CARD
Develop and commercialize the Trading & Collectible Digital Football Player Card of PANATHINAICOS F.C.& OLYMPIACOS F.C. for the first time in Greece.
THE QUESTION
� Identify target market and potentiality � Design the content & interactive application.� Get the rights of players, photos, ring tones, etc.� Getting top quality rectangle type CD’s� Design & develop packaging and promotional material.� Getting access to P.O.S.
THE APPROACH
THE OUTCOME
� Customers & vendors satisfaction for the product developed..
� Broad acceptance from the sport fans.� Satisfying sales for a newly formed market.
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MARKETING DEPARTMENTMARKETING DEPARTMENT
CONTACT
I.C.H.S CommunicationElektras 4-B,Maroussi 15122,Athens, GreeceTel:. ++30 210 2813130Fax:. ++30 210 2813132E-Mail: [email protected]