iced presentation july 2010
TRANSCRIPT
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ICEDCommunication Series
July 13, 2010
Michele Price@prosperitygal
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Power of First Impressions
A thousand words will not leave so deep an impression as one deed. Henrik Ibsen
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Social Protocol
Do you know the proper way to introduce someone in person?
Did you know there are different protocols from one culture to the next?
How do you introduce people via email?
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60 Second Commercials
Take a moment and smile
Have a Giver’s mindset first
Give respect to learn the other person’s name
The Power of an Introduction
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What is an ElevatorCommercial
An elevator pitch is an overview of an idea, product, service, project or other solution to a problem and it
is designed to get a conversation started.
How effective is your current elevator commercial?
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Antatomy ofEffective 60 Commercial
Concise - 45-60 seconds
Clear - Use everyday language
Powerful - Strong words get attention
Visual - Pictures are worth a thousand words
Story Telling - How you solved problem
Goal - What is your desired outcome?
Hook - Grab their attention to want to know MORE
Hook
What you need to know
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Concise
First impressions are quick and frankly the attention span of average person is short, so it is like a one-two punch and be quiet. They
hear it, get it and say AAAHHH gotcha!.
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Step one
What makes you Unique
What makes you Original
What makes you Different
Write out 15 different ways of what you do?
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What’s Your Story
Write out your story
This is when you can use all those examples and problems you solved for your
customers/clients
Pick 3 times you made a difference and someone thanked you.
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What’s Your Objective
Receive Referrals
Get a new Prospect
Gain a Customer
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Action Statements
Write out 15 Action Statements and/or Questions associated with your goal.
ex: How many of you know that 86% consumers search goggle when looking to
make a buying decision?
ex: Helping our clients uncover how their buying target market searches.
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It is about asking better questions
What do you do?
Why should I care?
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What is your One Word
Volvo = Safety
FedEX=Reassurance
IBM= Reliability
What’s Your One Word-Value?
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Selling =emotions
Why am I talking about Selling?
Since we make emotional decisions 3000 times faster than rational decisions, it is important that what you are
“selling” is emotionally anchored
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A powerful Message
In 50 years, when they look back at this moment, they will talk about the war against terror, they will talk about the Internet, and they will talk about what we did or didn't do in Africa, about this continent bursting into flames.
It is the most extraordinary thing to watch people dying three in a bed, two on top and one underneath, as I have seen in Malawi. It's an astonishing thing and it is an avoidable catastrophe. BONO
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Powerful Introductions
When you clearly communicate who you are, and what you do, people are in a much better position to assist you in your networking efforts. They are more likely to remember you when the opportunity for them to help you shows up.
Who you are
What you do
Put them in better position to help you
They will remember you when opportunity comes
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Your Message Clarity
Grant G. Gard says, "If it's fuzzy in the pulpit, it's cloudy in the pew!"
Learning to speak clearly teaches us to say good-bye to confusion. Crystal clear communication allows us to make the connections that enable ideas to flourish and positive actions to occur.
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Elements of 60 second commercial
Ask Compelling Question
Your Name
Name of your Business
Specifically what you do
Results You Have Gotten Clients/Customers
What kind of business leads are you looking for
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Your Hook
With one well worded question, you have them eating out of your hand !
What’s Your Question?
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Now Let’s Practice
Did You Seriously Think We Would Not Practice?
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My Challenge to YOU
Practice Your 60 second Commercial
We will get together in the next 30 days
Video you and get you ranked in Google
Leaping Your Competition
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Get Out Your Phones
Text me 50500 (just like you were dialing that number)
Then type micheleprice (all one word)
Hit SEND
Surprise
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Follow Me! Giggle
@prosperitygal Via Twitter
Michele PriceSocial Media Mindset Speaker
832-746-5131