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ICE CREAM INDUSTRAY IN PAKISTAN by: Junaid InamMay 11, 2014Firstice creamcompany in Pakistan Hico Ice CreamManufactured by Pakistan Fruit Juice Co. (Pvt.) LtdBrand Hico has been well established since 1952Production capacity is 4.5 million liters of ice cream a yearIt is marketed in major cities ofPunjabFlavors including chocolate, vanilla, mango, strawberry, pineapple, apple, and orange

Established in 1981 by an army officer MR. Hamid NawazIn 1986 Mr. Ijaz Ahmed purchased the companyCurrently operating in more than 70% of countryAverage sales are Rs 3 Million/day in summerLess use of new technology and less promotion activities are the cause of Yummy to have less market share

IGLOO is operating since 1974 One of the pioneers to start ice cream business in PakistanOffer 28 different flavors under the name of IGLOOSome of there unique flavors are Strawberries & Cream, Blueberries & Cream, Butter Scotch & Cream, Chocolate Crispy, Strawberry Cheese cake and Coffee Toffee Cookies & Cream

ICE CREAM MAKES YOU HAPPY ITS OFFICIAL!Wall'sis aUnited Kingdom originated food brand covering, owned byUnileverWalls isa leaderin Ice cream andfrozen goods in PakistanWalls came to Pakistan in 1995Feast was one of the first Products introduced by WallsWalls acquire Polka in 1999Jet Sport & Choc Bar two of Walls most popular brands

Omor was formally launched on April 6, 2009The ice cream was launched in eight cities and townsThe brand started with 24 different formats and flavors, 3 of which never introduced beforeProduction unit in Sahiwal has a capacity of producing 50,000 liters per dayIce cream turnover in 2009 was Rs.751 million

Ice Cream Industry Market ShareWALLS: 55OMORE: 23IGLOO: 10OTHERS: 127How Walls Beat Others in Distribution?RetailerSecurity for the FreezersInvestment on Ice Cream productsBoard for advertisementTotal investment requiredOthers1500012-15,000300030,000WALLSNil12-15,000Nil15,000Promotion Activities by Ice Cream ManufacturersTVBillboardsNews papersMagazinesRadioBannersPamphletsStands in shopsShop boardsSponsorships of pop stars, actors, modelsEvent arrangementsBus Stop Board Ads