Quick calculation by @jowyang, Aug 26, 2014

The Cold Hard Factsabout the Ice Bucket Challenge

Updated Sept 22. #IceBucketChallenge

Collaborative Campaigns: Ice Bucket Challenge Stats

THE CROWD CATALYZES A GLOBAL CAUSE The Ice Bucket Challenge, which permutated from other challenges, refocused on ALS. Over a few weeks, it spreads to many forms of real time digital media, igniting millions in raising awareness and donating to a cause. Read the origin story on Wikipedia.

Image: 1,200 participate in a mass challenge

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014

YOUTUBE BUZZ

YouTube cites “About 2,330,000” videos related to Ice Bucket Challenge.

If each video was 60 seconds in duration, you would finish watching videos in 4.4 years, on Nov 2018 –not including any newly created videos.

Image Source: News Press, Funding data from Time,YouTube

Collaborative Campaigns: Ice Bucket Challenge Stats

Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty

FACEBOOK BUZZ

On Facebook, through June 1 – August 17, over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post.

2.4 million videos related to the ice bucket challenge have been shared on Facebook.

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014

WATER USAGE ASSUMPTIONS

Assumptions: If half of the 2,330,000 videos resulted in participants dumping water, with an estimated one gallon of water, that would result in 1,165,000 gallons used.

The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools were used in the challenge.

The average American uses at least 80 gallons of water per day, so an estimated 14,562 days, or 39 years of a single person’s water consumption was used.

Source: Google on Olympic size pols, Water usage data

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014

INFLUENCERS AMPLIFYSuggestion for data submitted from Beth Kanter @kanter: • Over 50 political figures have

participated• Over 200 notable actors and

actresses have participated.• Over 200 athletes have

participated.• Over 220 musicians have

participated

Data from Wikipedia

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014Google Trends

GLOBAL ATTENTION: Over the last 30 days, the Ice Bucket Challenge has more global Google Searches than Gaza, Ferguson, Iraq, combined –Is it due to depressing news? Beth Kanter explores.

Collaborative Campaigns: Ice Bucket Challenge Stats

FUNDING BY TIME: Quantity of money raised for ALSA.org increases day by day. Data compiled Constantin Basturea. @cbasturea

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014Data from ALS website

ICE BUCKET IMPACTS: AUG 26

The ALS association has raised $85m since July 29-Aug 26 (that’s 28 days), which averages to:

• $3,035,714 a day • $126,488 a hour• $2,108 a minute• $35 a second

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Aug 26, 2014Data from ALS website

ICE BUCKET IMPACTS:AUG 29

The ALS association has raised $100m since July 29-Aug 29 (that’s 31 days), which averages to:

• $3,225,806 a day • $134,408 a hour• $2,240a minute• $37 a second

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Sep 22, 2014Data from Doctor Wonder

ICE BUCKET IMPACTS:Sept 22

The ALS association has raised $114m since July 29-Sept 22 (that’s 55 days), which averages to:

• $2,072,727 a day • $86,363 a hour• $1,439 a minute• $23 a second

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Sep 22, 2014DATA FROM GOOGLE INSIGHTS

GOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGE

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Sep 22, 2014DATA FROM GOOGLE INSIGHTS:SEE LIVE

GOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINE

Collaborative Campaigns: Ice Bucket Challenge Stats

Quick calculation by @jowyang, Sept 4, 2014

BOTTOM LINE:

This effort raised over 40 TIMES the amount for ALS compared to the the

same period last year ($100m vs $2.5m) Data Updated Sept 4

Data from ALS website

Crowd Movements

1. Support a Good Cause

2. Personalized Message

3. Social Pressure

4. Harness Social Networks

5. Instant Reinforcement

6. Appeal to Celebs

7. Appeal to Mass Crowd

8. Unsavory World News

9. Not started by Marketers

10. Find a Four Leaf Clover

10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE

By @jowyang, Aug 27, 2014

Empowered People & Resilient Brands

Jeremiah OwyangFounder

Jeremiah@crowdcompanies.com