ice cream in u.s., taiwan, and turkey katherine cota-uyar john pappajohn entrepreneurial center
TRANSCRIPT
Ice Cream in U.S., Taiwan, and Turkey
Katherine Cota-Uyar
John Pappajohn Entrepreneurial Center
U.S. Ice Cream
Pinkberry
Coldstone
Dairy Queen
U.S. Ice Cream
Baskin Robbins
TCBY
Whitey’s
Taiwan Shaved Ice/Ice Cream
Ice Cream is a combination of fluffy shaved ice/shaved ice cream
and a large assortment of toppings. Above is Mango. Top
right is chocolate and bananas and vanilla and strawberry. Bottom
right is bean (yes, like what you use in chili) and other toppings.
Turkey Ice Cream
Vardar was established in 1960 and sells 101 flavors. Roma was established in 1955
and boasts 1001 flavors.
Ice cream in Turkey is similar to Italian gelato. A scoop of
ice cream is the size of a melon ball and sells for
approximately 50¢. Large cones and scoops can be
purchased also.
Assignment You are starting an ice cream
business. You have decisions to make.
What is your legal structure? Sole prop? Partnership? LLC? Corp? Depending on your structure you can do this business alone or with other(s) in class.
What type of ice cream business? Manufacturer? Wholeseller/distributor? Retail?
What is your competitive advantage?
Who are your target market(s)?
What is your pricing structure?
How do you promote?
What are your branding & positioning?
Who is your competition?
What about operational and organizational management? Hours? Employees? Etc.?
What is your location(s)?
Store, factory, warehouse layout?
Trade dress?
Use IBISWorld Reports for help