ice bucket challenge business learnings
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Mankind's most successful fundraising ever with more than $100.9 and counting... And here are the business lessons to learn from #IceBucketChallengeTRANSCRIPT
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Business lessonsfrom #icebucketchallenge
by Umakant Jani
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Heard of
Ice Bucket Challenge?
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Its about donate $100 to ALS org or dump a ice bucket…
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You think its stupid?
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Most successful fundraising campaigns in the history of social or crowd fundraising. Numbers speak for themselves,
$ 100.9 millionand counting…
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So, Think again!
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What is ALS?
Amyotrophic Lateral Sclerosis (ALS) also known as motor neurone disease.
Average survival time from onset to death is 39 months, and only 4% survive 50 years or more. Currently affected by
30,000 Americans.
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ALS is only responsible for
2 deaths per 100,000deaths per year.
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627,000deaths in 2012.
but… Malaria has been responsible for estimated,
207million affected cases.
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And Bill Gates has been advocating the awareness for Malaria for many years and has many videos, but #ICEBUCKETCHALLENGE has been more effective because the way the information is being spread has been remarkable.
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??WHYso much of hype for ALS?
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Reason 1
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ideasThe
that share, wins.
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5sharepeople wants to
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movement.people wants to be part of
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Reason 2
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awarenessspreading
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You should do it, my friends invited me and I did it.
You don’t necessarily need to
dump ice water.I believe, the most important thing is spreading
awareness for the ALS campaign and helping them raise money.
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Reason 3
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social
networkim
porta
nce o
f
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if you’re not on Internet or Social Network you’re not in the game. You will never get hyper viral growth.
Most important lesson learned is,
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now learn and get your business right.
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about meI am a great fan of business and its my
religion. You can use following terms for me;workaholic, coffee-freak, tech-freak, designer,
entrepreneur, believer of business.
Find my other slides at