als ice bucket challenge: characteristics you can replicate
TRANSCRIPT
![Page 1: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/1.jpg)
ALS Ice Bucket Challenge Characteristics You Can Replicate
(Part One in the Series)
![Page 2: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/2.jpg)
• This is the first in what will be at least a nine-part content series
• On a weekly basis we’ll be touching upon subjects such as– Mobile and the 99% open rate– Direct mail and the 99% non-open rate (there’s hope!)– “Digital Ambassadors”- tricks with technology you should use– And we’ll also describe board member, event and social media
opportunities all organizations should consider
• And now, some thoughts on why ALS was so successful-
![Page 3: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/3.jpg)
• Maybe you can’t replicate the volume of the ALS Ice Bucket Campaign
• But, there are several identifiable characteristics you can
![Page 4: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/4.jpg)
• Digital media (social, mobile, e, online) tends to work best when people are given the chance to-
– Feel connected– Be inspired– Find humor
![Page 5: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/5.jpg)
• One way you can do this- “humanize your content”
• Put content creation in the hands of your beneficiaries- they’ll humanize it for you
• And yes, you can build “governance” into content creation in advance
![Page 6: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/6.jpg)
• Try to think about it in terms of “changing the authors”
• Instead of you talking about yourself set the stage for them (your beneficiaries) to talk amongst themselves and their communities
You About You
Them About You
![Page 7: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/7.jpg)
If you’re not convinced-
Ask yourself, how did a non nonprofit
break the all-time Indiegogo fundraising
record
![Page 8: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/8.jpg)
• Humans of NY has amassed over 4 million followers on the simple formula of-
– Letting the people be the content– And, by giving the followers reason to feel
connected, find inspiration and laugh
![Page 9: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/9.jpg)
Stay Tuned For More Quick Points From NEPS Digital
![Page 10: ALS Ice Bucket Challenge: Characteristics You Can Replicate](https://reader034.vdocuments.site/reader034/viewer/2022042906/58a91adb1a28ab6f508b473f/html5/thumbnails/10.jpg)
Product Based Services• Mobile- The Perfect Storm for
Fundraising– Acquisition, Nurturing, Donor
Conversion– 99% Open Rates– Advocacy
• Social Media- The “Digital Natives” Guide to Fundraising
• Direct Mail- Digital Tactics to Avoid The Garbage Pail
• Board Member Rejuvenation• 10X Crowdfunding with Digital
Ambassador Programs• The Digital Method for Events
Multiplication • Marketing Automation Workflow
– “If-Then” automation for specific industry verticals
Strategy Based Services• Digital Media Temp- Chief
Development Officer Fractional Ownership Services
• Digital Immigrants Guide to Fundraising in a Digital Media Age– What digital natives instinctively
know
• Mobile Media, Social Media- Acquisitions & Conversion Plans
• Best in Class Private Sector Practices-– Inbound Marketing – Content Marketing Plans
For more information contact: Craig Carew – NEPS Digital [email protected]