IBM Start Now Business Intelligence Solutions

Agenda

Overview of BI Who will buy and why Start Now BI solution Benefit to customer

Definitions

Data Warehouse: Safe and secure location for a businesses entire data which everyone in the company can easily find and access. Data is put in an format conducive to analyses.

Datamart: Just like a data warehouse except that only some data is kept there, typically to satisfy a specific company business need.

Analyses:Techniques used to gain insight from business data to improve business decisions

Customer View

Motivators– Need better

information to make better decisions

– More people need access to information

– Need information faster

Inhibitors– BI is Spreadsheet– Cost

Latent motivation– Inaccurate data

Problems with Current Procedures

Many computers, applications, databases Databases designed for fast transactions not

analysis Data on individuals’ PCs Inconsistent data Inadequate tools Inconsistent processes Lack of security and protection

Example: Inconsistent Data

IBM

IBM Corp.

IBM Corporation

International Business Machines

Improving Current Procedures

Single data repository Security, backup and recovery Designed for analysis Rigor in extraction processes Rigor in analyses processes Tools to fit the analysis

The Right Tools

Cos

t and

Com

plex

ity

Query ToolsWhat were our sales in NY during May?

Online Analytical ProcessingWhat has our sales trend beenin the West the last few years?

Data MiningDiscover relationships and patterns

Num

ber

of U

sers

Example of BI Report

Target Customer

Employees 100 to 1,000 Company has large number of

customers and/or products Competitive market

Start Now Business Intelligence SolutionsStart Now Business Intelligence Solutions

x-x-SeriesSeries

Scenarios

Windows 2000AIX

p-p-SeriesSeries

Enablement Enablement KitKit

DBDB22NIVERSALNIVERSALUU

DATABASEDATABASE

IBM Software

IBM DB2 Universal Database Enterprise Edition Version 7.2– Repository for data– Easy to manage– Backup and recovery functions– Security

IBM Software (continued)

DB2 Warehouse Manager Version 7.2– Supports definition, implementation and

management of a business intelligence data mart.

– Manages and automates processes such as source data selection, transformation and cleansing, and populating the data mart.

IBM Software (continued)

Query Management Facility (QMF) for Windows Version 7.1– Built for DB2, the best performing query engine– Most flexible, multi-purpose multi-user, multi-

platform query and reporting tool – Cross-industry, multi-language product– Proven track record

Query tools from Brio and BusinessObjects (report example done using BusinessObjects)

IBM Software (continued)

DB2 OLAP Starter Kit– Comes with DB2 UDB V 7.2– Provides most of function provided in DB2

OLAP Server.– Multidimensional analysis

Time

Sal

esSales Region

Suggested Hardware - Windows

Software Suggested Hardware

DB2 Universal Database with DB2 OLAP Starter Kit and DB2 Warehouse Manager

Dedicated Intel® Pentium® 733MHz

512 MB RAM

18 GB free disk space

DB2 Administration Client with Reporting Tool

Intel® Pentium® 600 MHz or greater

256 MB RAM

5 GB free disk space

Suggested Hardware - AIX

Software Suggested Hardware

DB2 Universal Database with DB2 OLAP Starter Kit and DB2 Warehouse Manager

DB2 Server:

Dedicated RS/6000 333MHz

512MB RAM

18 GB free disk space

Warehouse Server:

Intel® Pentium® 733 MHz or greater

256MB RAM

9 GB free disk space

DB2 Administration Client with Reporting Tool

Intel® Pentium® 600 MHz or greater

256 MB RAM

5 GB free disk space

Scenarios

e-commerce CRM

Datamart

Transform Query

OLAPCubes

Reports

Start Now e-commerce based on IBM WebSphere Commerce Suite

Start Now CRM based on Domino and Relavis e-sales

Putting the Pieces Together

Start Nowe-commerce

Start NowCRM

Datamart

Warehouse Mgr QMF

OLAPStarter

Kit

Reports

DB2

Scenario Descriptions

Acquire, transform, and make analysis-ready data from an e-commerce Web site that is based on WebSphere Commerce Suite v4.1and v5.1, and Net.commerce v3. QMF for Windows, BrioQuery and Business Objects instructions are provided for tool installation and execution of sample reports.

Acquire, migrate(from Domino Server to DB2), transform and make analysis-ready data from a Web site that is based on Relavis Sales Force Automation*. QMF for Windows, BrioQuery and Business Objects instructions are provided for tool installation and execution of sample reports.

Use the OLAP Starter Kit, develop multi-dimensional cubes in the e-commerce data warehouse to provide business and market insights for querying, reporting, planning and forecasting.

Use OLAP Starter Kit, develop multi-dimensional cubes in the CRM data warehouse to provide business and market insights for querying, reporting, planning and forecasting

Relavis Sales Force Automation is a component of IBM Start Now CRM Solutions

Deployment Tasks

TaskTime Req. (hrs)

Basic Solution

Time Req. (hrs)

Intermediate Solution

Time Req. (hrs)

Complex Solution

Plan the Solution

Develop the Solution

Test the Solution

Deploy the Solution

Train the customer

32 – 58

86 – 136

12 – 18

14 – 20

16 – 24

54 – 82

108 – 186

12 – 18

20 – 28

20 – 28

78 – 132

168 – 268

12 – 18

26 – 36

20 – 32

Approximate Total 160 – 256  214 – 342  304 – 486

WebSphere Commerce Analyzer (WCA)

Entry version– Included with of WebSphere Commerce Suite

(WCS), Pro V5.1– WCS V5.1 is key component of Start Now e-

commerce– Creates commerce datamart for analysis– Provides many query reports– No customizations

Advanced version– Targeted at large customers

Prerequisite Skills

If you know or have… You can…Read Enablement Kit Program Manual and online helps; review tool and product tutorials; pass Specialty Test

Implement ScenariosImplement DB2 Universal DatabaseImplement DB2 Warehouse ManagerImplement DB2 OLAP Starter Kit

DB2 UDB Administration Skill Store, access, and protect data, also administer database

Data warehouse administration Define processesAnalyze and transform and distribute dataUse warehouse agentsCreate a Star SchemaDo reporting and maintaining data warehouse.

DB2 OLAP design and administration Create an OLAP cube modelManipulate and calculate dataDo fast and intuitive multidimensional analysis.

Reporting tool experience Use Reporting Tools to deliver and share the right information to the right users with the right products, right when they need it..

Start Now BI Provides

Correct and consistent information New information by using new methods

of analyses such as query tools and OLAP.

Fast and easy access to data by all employees

Secure and reliable repository