Customer Newsletter - Issue # 02 - 2010

IBM Retains #1 Rank for Ethical ReputationIBM continues holding its dominant position on the Covalence's EthicalQuote Ranking, an ethical reputation scoring system and CSR news database trackingthe world's largest companies. The ranking for quarter 1, 2010 was calculated for 581 multinationals within 18 sectors.

This ethical quotation system is a reputation index based on 45 criteria such as labor standards, waste management, product social utility or human rights policy.The system integrates thousands of documents found among media, enterprise, blogs, NGO and other sources. It is a barometer of how multinationals areperceived in the ethical field.

Karachi Electric Supply Corporation (KESC) provides electricity to 2.1 millionconsumers in Karachi. KESC is the only vertically-integrated power utility in Pakistanwhich manages the generation, transmission and distribution of electricity coveringa vast area of 6,000 square kilometers and supplies electricity to all the industrial,commercial, agricultural and residential areas that fall under its network.

To enable it's rapid expansion and to revamp it's existing IT systems, KESC decidedto roll-out SAP ISU for utilities. To enable the highly complex SAP ISU project, areliable technology partner was required to ensure smooth running of all systems.After extensive evaluation, KESC selected IBM for it's hardware and softwarerequirements. The hardware includes IBM POWER 7 systems (p750), IBM storage(DS 8700) and IBM Blade centre. KESC additionally selected IBM Tivoli to automatetheir disk back-ups and SAP data. KESC will also implement IBM Commonstore forSAP which will enable KESC to move their old data onto cheaper storage and hencerelease the more expensive storage for their latest data. Furthermore, KESC willuse IBM Rational software for testing of their applications.

IBM was selected due to its superior technology, complete solution offering includingsoftware and services, and IBM's comprehensive after sales support. All of theseadvantages made KESC select IBM to be their reliable infrastructure partner. SBSwas the IBM partner who conducted the transaction.

KESC Selects IBM for SAP ISU Project

In fiercely competitive telecom market of Pakistan, Ufone, with more than 20 million customers, needs to roll out new services swiftly and consistently. Ufone'sIT team, finding it extremely challenging to meet the growing demands from business users in terms of responsiveness, selected IBM's End to End solutionwhich included IBM Websphere suite , IBM Power 7 , IBM GTS and IBM GBS Services.

Ufone chose IBM due to IBM's superior offering in the SOA space, and the ability of IBM's middleware to integrate using a variety of protocols (not just webservices) and consolidating its existing IBM hardware on latest Power 7 platform that provides unmatched performance , dynamic resource management, energyefficiency and scalability.

The solution provides Ufone with a central high-performance platform for all of their business processes. It also allows them to significantly reduce their operationalexpenses by optimizing their business processes and integrations.

TechAccess was the IBM business partner, for hardware integration and GBS provided support as an implementation partner in closing this deal.

Ufone Expands its Enterprise Service Bus (ESB) Infrastructurewith IBM's Industry Leading Solutions

Covalence, a limited company based in Geneva, Switzerland, was founded in 2001 and its widely recognized ranking is publishedmonthly, quarterly, and annually.

Leaders Across Sectors: 1. IBM, 2. Intel Corp., 3. Cisco Systems Inc., 4. HSBC holdings, 5. Unilever, 6. Marks & Spencer, 7. GeneralElectric, 8. PepsiCo Inc., 9. Xerox, 10. Dell Inc.

For more information: www.ethicalquote.com

IBM BUSINESS PARTNER NEWS

Business Partner Technical Training for DS4000/DS5000IBM conducted a half day session for technical training, and hands on management and monitoring for DS4000/DS5000systems for its Tier 1 Business Partners and selected Customers. The speaker for this session, held at IBM Karachiand Islamabad Offices on 24 May and 26 May, 2010 respectively, was Mr. Jean Michael - Midrange Disk SolutionsLeader - MENA.

Technical training of DS4000/DS5000 will help Business Partners and Customers redefine the way they managetheir storage systems.

Corporits Conducts 'LotusKnows' Roundtable Event withIndustry's CIOs and IT HeadsInformation technology is evolving rapidly, transformingevery aspect of our lives. An emerging IT delivery model-Cloud Computing-can significantly minimize overall capitaland operational cost on IT infrastructure management,reducing complexities while improving workloadoptimization and service delivery. Cloud computing ismassively scalable, provides a superior user experience,and is characterized by new, internet-driven economics.

Realizing Cloud Computing as a global-phenomenon,IBM and business partner Corporits, invited CIOs and ITHeads from various industry verticals for a roundtablediscussion at the Sheraton Hotel, Karachi on 27 May,2010. Discussion was led by the panel of experts, includingUffe Sorensen, Lotus Messaging and CollaborationDirector, CEEMEA, along with Graeme Povall, WebSpherePortal Leader, CEEMEA.

The roundtable brought people from diverse industrybackgrounds together to engage in healthy conversationfollowed by interactive presentations by Uffe & Graeme,in a second session after lunch. A larger audience wasaddressed in the second session including senior ITmanagement from numerous organizations, IBMcustomers and Business Partners.

TEC Calendar

Maximo Training

Lotus Domino Training

Cognos Enablement Session

Rational Enterprise Architecture Event for CIOs

Portals and Dashboards

Security Information and Event Management

Filenet

Quickr

Rational Quality Management

Business Process Management

Cognos

Tivoli Storage Management Solution

Lotus Connections

DB2 vs Oracle

Rational Change Management

Tivoli Automation Solution

ILog Business rules

Dates*

Week of 7th

14th

21st

28th

5th

12th

19th

26th

2nd

9th

16th

23rd

1st

6th

13th

20th

27th

Scheduled Training Speaker/Trainer Intended Audience

JuneZoaib Nafar

Kamran Jaka

Muhammad Shuja

Farhan Shahzad

Kamran Jaka

Zoaib Nafar

Muhammad Shuja

Kamran Jaka

Farhan Shahzad

Jawwad Hakeem

Muhammad Shuja

Zoaib Nafar

Kamran Jaka

Muhammad Shuja

Farhan Shahzad

Zoaib Nafar/Waqar Ahmed

Jawwad Hakeem

Business Partners

BPs and Customers

Customers

Customers

BPs and Customers

Customers

Customers

Customers

Customers

Customers

Customers

Customers

Customers

Customers

Customers

Customers

Custofmers

July

August

September

Schedule of TEC Events

For attending any of these events kindly register by sending an email with your details attechworks@pk.ibm.com. Please visit www.ibm.com/pk/tec/index.html for more information.

*The dates are subject to change

Authorization ofGBM Pakistan forXIV Storage

GBM Pakistan Pvt. Ltd. is IBM's Tier1 Business Partner for Power,System x and Storage products.Recently, IBM authorized GBM forits newly launched XIV product ofStorage. GBM will now target IBMand non-IBM customers, focusingon cultivating opportunities that canbe further exploited as well asidentifying new focus marketsrelevant to our business strengthsand XIV opportunity.

GBM

Lotus Boot CampLotus Sales Professional Boot Camp was held in Karachi, Pakistan for IBM Business Partnerson 25th & 26th May, 2010. The training focused on the entire Lotus portfolio and how to sell theLotus offerings in today's environment and was attended by sellers from various BusinessPartners including Avanza, Corporits, Royal Cyber and Infotech amongst others.

The session was directed towards equipping all sellers with the knowledge and confidence tocompete in the market with the Lotus portfolio and identifying opportunities involving Lotus.The Boot Camp was conducted by Uffe Sorensen, Lotus Messaging & Collaboration Director,IBM CEEMEA and Graeme Povall, Websphere Por tal Leader, IBM CEEMEA.

IBM CUSTOMER NEWS

ICI Pakistan recently selected SAP ERP ECC6.0 solution to be implemented in its PaintsBusiness. Acquired in 2008 by the global paints and coating company AzkoNobel, ICIhas a large manufacturing plant with multiple warehouses and an extensive dealer networkacross Pakistan.

ICI Pakistan, uses SAP ERP solution for all its other businesses and recently decided toimplement SAP in their Paints Business too, replacing the existing legacy solution. IBMwas chosen as it is the leading SAP ERP implementer, with the largest team of experiencedand certified SAP resources on board locally.

Implementation of SAP ERP ECC6.0 will help ICI simplify reporting across complexcorporate structures, improve business processes and assist in better collaboration withsuppliers and customers. It will also accelerate time to market and time to value with morepersonalised products and services, gain speed in operations, deliver higher levels ofservice and enhance customer satisfaction and reduce operating expenses.

ICI Pakistan Selects IBM as theirSAP ERP Implementation Partner

HUBCO Opts for IBM's Maximo forNew Power PlantHubco, the largest independent power provider in the country, is commissioning a newpower plant in Pakistan. IBM is working with them to share a vision of smarter industries,in line with our smarter planet initiative, helping them to manage their assets using IBMEnterprise Asset Management solution, MAXIMO. The company is using Maximo fortheir power plant, facilities (offices, township, vehicles etc.), linear assets (pipes, roads),and IT assets. Hubco has also setup a centralized IBM Service Management platform tomanage their SLAs and KPI Dashboard and are implementing their complete EnterpriseBackup/Recovery strategy on Tivoli storage Manager (TSM).

IBM business partner Peritus, closed this deal.

IBM provided NIT with a solution based around IBM

Tivoli Storage Manager and Tivoli FastBack which

provides them continuous data protection, disaster

recovery capabilities and at the same time

implementing a solid storage.

The National Investment (Unit) Trust is Pakistan's

largest and oldest Mutual Fund, with approximately

56,000 unit holders. NIT's distribution network

comprises of 19 NIT branches, various Authorized

bank branches all over Pakistan and Arab Emirates

Investment Bank (AEIB) in Dubai(UAE). Its main

storage infrastructure, holds data for their account

holders and supporting servers, manages more than

one terabyte of data, and is growing all the time.

Benefits to NIT:

• Reduces backup data volume by 10:1

• Reduced data backup sets, simplifying

management

• Enables rapid, centrally managed restores

• Improves data availability resulting in potential

cost reductions

Avanza Solutions, an IBM business par tner,

served the customer.

Ibrahim Fibres Limited, IFL, chose IBM System x and Storage to run critical applicationsrequired to upgrade it's existing technology platform to run business and infrastructureapplications.

IBM was selected because of IFL's previous experience with stable and efficient IBMtechnology and also significant technical and service advantages over competition. Theplatform will host the mission critical applications for the business to provide robust andstable performance, based on energy efficient technology.

GBM was the IBM business par tner that supported in closing this deal.

Ibrahim Fibres Selected IBM System x& Storage Platform

Sharif Trust Selects IBM astheir SAP ERPImplementation Partner forSteel BusinessSharif Trust (Hill Metals) recently decided to implementSAP ERP ECC6.0, replacing the legacy solution for theirSteel and Metal Industry. With a large manufacturing plantand multiple warehouses, the company deals in steel, iron,billets and other industrial make-to-order products. SharifTrust is a market leader in scrap metals in the Middle East.

SAP implementation, in addition to helping the companysimplify reporting, improving business processes will alsoassist in increasing collaboration with suppliers andcustomers. It will automate the entire planning process tocreate consistent production plans, deliver the right producton time, integrate with the shop floor by capturing real timemanufacturing information to adapt the process and reduceoperating expenses.

PTCL Selects IBM BladeCenter & Storagefor Active Directory InfrastructurePTCL selected IBM BladeCenter and IBM System Storage that will help Pakistan'sincumbent telecom operator in modernising its IT infrastructure, and achieve betterAutomation and Security. For its Active Directory project PTCL was looking not only fora reliable and stable platform that has a clear technology roadmap but one that alsoprovided the latest features with the best ROI.

IBM provided PTCL, with an employee base of more than 30,000, with an end-to-endsolution with which the company will be able to put in place a scalable and modularinfrastructure, and only need to add small components, like blades or disks, to the solutionwith the subsequent addition of users.

Inbox was the IBM Business Partner that supported in closing this deal.

National Investment Trust(NIT) Selects IBM's TSMand FastBack for StorageManagement

Meezan Bank Upgrades their Data Center InfrastructureM e e z a n B a n k h a sestablished itself as thelargest Islamic Bank inPakistan with a large networkof 201 branches in all majorcities of the country. The bankhas built a state of the arttechnology and chooses IBMto implement Data CenterSwitches at their Productionand DR sites.

The Data Center switchportfolio will give Meezan agranular, cost-effective pathto upgrading the capacity ofexisting data center networkinfrastructure while stillmaintaining consistenti m p l e m e n t a t i o n ,management, security andoperations.

Picture shows L-R Qamber Ali (Meezan Bank), Faiz ur Rahman (CIO Meezan Bank, Arsalan Hussain (ITS Sales SpecialistIBM), Abdul Rauf (Meezan Bank) and Iqbal Ahmed (Meezan Bank)

KASB Bank Network RevampKASB Bank is serving through 100 branches in 38 cities of Pakistanwith unique and innovative financial solutions. In order to harness theirmission and provide better services to the customers, they decided toimprove their IP-based WAN and Data Centre Networking infrastructure.They were looking for a trust worthy partner to access, design, proposeand implement a full fledge network revamp and IBM was selected forthe task.

IBM proposed a highly-available, scalable, adaptable and resilientnetwork which will pay off significantly with higher uptime, greatercustomer satisfaction, increased revenues and reduced exposure toregulatory penalties. Team IBM proposed complete network solutionand all the equipment and services will be provided by IBM.

KESC DR Site NetworkInfrastructureKESC is one of the city's largest employers: around 17,000 peoplecurrently work for the company. It is also one of the oldest companiesin Karachi and was established in the city even before the creation ofPakistan in 1947. KESC chose IBM due to its expertise in designing anddeploying networking projects.

IBM proposed a Core Switch that is ideally suited for high-performance,high port density in all parts of the network, including the access,distribution, and backbone layers. The DR switch will provide maximumuptime, scalability and security which in turn will increase the productivityof the company.

IBM CUSTOMER NEWS

Picture shows L-R Owais Bin Zuber (Network Specialist IBM), Muhammad Sarfaraz(KASB), Arsalan Hussain (ITS Sales Specialist IBM), Muhammad Sabir (Head of

Networks KASB), Ali Raza (KASB), Muhammad Waseem (KASB

Picture shows L-R Sheeraz Rasheed DGM Networking & Communication(KESC).Arsalan Hussain ITS Sales Specialist (IBM), Ayaz Patel GM Networking &

Communication (KESC), Sadiq Akhtar Manager (KESC) and Fahad Khan (ITSpecialist IBM).

IBM INNOVATION & EXPERTISE

IBM once again proves to be an industry leader in managing risk with its BusinessContinuity and Resiliency Services. In an industry report, “The Forrester Wave™:Disaster Recovery Service Providers, Q2 2010” published in June 2010, IBM,with more than 154 facilities globally and extensive IT, work-area, mobile, andquick-ship recovery services, has been confirmed as a global disaster recoveryservices provider.

Forrester analyzed six of the leading vendors: IBM, HP, SunGard, ICM, VerizonBusiness, and CAPS, using 64 criteria in three different categories. IBM receivedthe highest score for two of the categories, “Strategy” and “Current offering,”and came in second for the third, “Market presence.”

Strong

Currentoffering

Weak

StrongStrategy

LeadersStrong

PerformanceContendersRiskyBets

Full vendor participation

Market presence

SunGardIBM

Hewlet-Packard

ICM

CAPS

Weak

VerizonBusiness

Figure 4 Forrester Wave™: Disaster Recovery Services Providers, Q2’10

SuperComputingSuccess - IBM No. 1in SupercomputerMarket SharePower consumption is the gating factor inhigh performance computing (HPC)success because of the rising costs topower HPC environments. According to thelatest TOP500 list of supercomputers, IBMhas the most energy efficient systems.

IBM methodically hammered away on thecompetition in the high performancecomputing (HPC) server market in 2009.According to an IDC (International DataCorporation) report IBM, with 45 percentmarket share, was the clear leader in thesupercomputer segment of the HPCmarket.

Surplus PC Power YieldsFaster Cancer Research

IBM Named Leader in DisasterRecovery Services

The Help ConquerCancer project inconjunction with IBMand World CommunityGrid, announced thatscientists have deviseda way to automate andaccelerate a manual,complex process thatenables researchers tomore easily discoverthe structure of cancer-related proteins, and,eventually, formulatecancer cures. This new,automated approachmay also help theexploration of otherdiseases and food-related research.

World Community Grid, a system of linkedpersonal computersfrom volunteers whod o n a t e s p a r eprocessing power forhumanitarian projectsis sponsored by IBM,providing researchersaround the world withthe equ iva lent ofmillions of dollars of freecomputational power toe n a b l e m e d i c a l ,nutrition, energy ande n v i r o n m e n t a lresearch.

Redefining X - An IntelligentApproach to Computing

On June 2-3, IBM convened forward-thinking leaders in Shanghai,China, to explore how we can build smarter city systems. WhyShanghai? For one thing, the city is emerging as the prototypicalglobal city of the 21st century. In the last two decades, it hastransformed itself into the industrial, financial and commercialcenter of China.

Hosted by IBM Chairman, President and CEO Samuel J.Palmisano, SmarterCities Shanghai offered an unprecedentedopportunity to hear from enterprising leaders who are enlistingpublic support, securing funding, locating the right partners andfast-forwarding approvals to make their cities more efficient, moreproductive and-in a word-smarter.

Approximately 800 leaders from 180 cities in 38 countries acrossAsia Pacific, Europe, the Middle East, Africa and the Americasgathered to explore how to transform critical components of theircities to become more resilient, more sustainable and more secure.After all, the health of our planet and of society depends on it.

You can read more about the event, and give your own thoughtson building smarter cities, by visiting the Smarter Planet blog atwww.asmarterplanet.com

For the Future of Cities, allRoads Lead to Asia

The SmarterCities Shanghai2010 Forum

IBM EVENTS

With the world growing more connected and intelligent, high-end workloads areplacing more pressure and constraints on existing IT infrastructures to manage theever-increasing supply of information. To help Customers and Business Partnersmeet these difficult challenges and create new opportunities for innovation, IBMrecently held the 'eX5 launch' event, in Karachi, Lahore and Islamabad, on the 18th,19th & 20th of May, 2010 respectively.

IBM'S eX5 provides a solution with the broadest portfolio of systems optimized forthe most demanding workloads. With the new eX5 customers can maximize memory,minimize cost, and simplify deployment, giving their business a competitive edge asthe shift toward Virtualization, platform management and energy efficiency accelerates.

The events enjoyed extensive participation and an overwhelmingly positive responsefrom the audiences.

Discovering Smarter Solutions With IBMOnly a year or two ago, virtualization was a goal for many IT organizations. Now it is abase requirement for a dynamic infrastructure, creating a foundation that can help enablethe flexible and dynamic delivery of shared IT resources as services. Increased utilizationof IT resources, along with highly virtualized systems, helps give customers improvedservice delivery speed, resiliency and flexibility for a dynamic infrastructure.

IBM successfully held its Virtualization & Consolidation event on 24th and 25th February,2010 in Karachi and Islamabad respectively. The event was built around Power 7 Launchand was well received by the audience.

Businesses in Pakistan are increasingly looking at consolidation as a key IT roadmap thisyear and Green IT Data Centres are the buzz words. As a trend setter in the market, IBMengaged businesses and set their expectations right with respect to its Virtualizationleadership and technology.

Reasons why IBM is better:1. IBM is positioned to help organizations cut costs, reduce risks and enhance services

via a dynamic infrastructure2. Only IBM offers a full set of virtualization hardware, software and services-from

short-term assessments to infrastructure and management offerings, to end-to-endvirtualization solutions, and can meet the needs of any client

Agenda of the EventIntro - IBM Systems and Technology Group

Power Your Planet - POWER7 Launch

Virtualization on POWER7

Introduction to Virtualization Across Storage Systems

Management and Monitoring of Storage Systems Virtually

Reinvention of Consolidated Disk Systems IBM XIV, and IBM Scale Out NAS (SONAS)

Optimizing Backup Automation with IBM ProtecTIER - De-duplication and replication andquick restoration of backups

Power your Planetwith Smarter Systems.Smarter Systems for a Smarter Planet.

Agenda of the EventVideo and IntroductionShaukat Khokhar, Brand Manager - System x & BladeCenterNew Thinking for the Next Generation of x86 SystemsDerek Yuill, Field Technical Sales Specialist, System x IBM MENAIntel New Technology & RoadmapAshar Zaidi, CGM IntelData Centre NetworkingGuy England, CEEMEA Sales Manager, Systems StorageIBM Midrange Storage with System xAhmed Zuberi, Brand Manager, Systems Storage

Ossama El Samadoni, Solution Representative STG Sales & Fredrik Lundholm, ClientTechnical Architect, STG Sales were speakers at this session.