Taking Advantage of the Mobile Phenomena

Kristen Lauria Vice President

IBM MobileFirst, IBM

#IBMINTERCONNECT

Connect with customers

in context

Create new value at the moment of awareness

Develop and run applications

Integrate mobile into the fabric of the organization

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Using the IBM® Worklight® mobile platform, the

organization can develop and deploy hybrid HTML5

applications to deliver content across multiple mobile

platforms.

Reduces multiplatform development costs by

60 percent when developing for five platforms Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees

Rohde & Schwarz cuts mobile development costs by 60 percent. The IBM Worklight platform facilitates rapid mobile application development

Develop and run

applications

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The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.

Kochi Medical School Hospital improves care quality while cutting costs using Mobile Enterprise Services

Lower per-device expense helps reduce maintenance

costs and equip a larger pool of employees.

Cloud based architecture maintains a security-rich

environment for medical information which extends to,

but is not stored on, mobile devices.

IBM helped the hospital to restructure its architecture

to take advantage of Apple iPod touch devices, offering

a more intuitive user interface, lower maintenance costs

and a broader range of applications.

Integrate mobile

into the fabric

of the organization

#IBMINTERCONNECT Source - IBM Press Release, July 22, 2013 link.

NS Shopping currently sells its merchandise via television, catalogues and online, missing out on significant opportunity from a broadening set of sales channels where consumers are actively connecting with retailers.

NS Shopping developers are able to expedite the

application development lifecycle and quickly deliver

valuable mobile services to customers, thus improving

customer satisfaction.

NS Shopping selects IBM to transform customer experience with Mobile and Analytics Technologies

IBM's MobileFirst Platform enables NS Shopping

to uncover data insights about individual consumer

preferences while developing mobile applications

to deliver a consistent, connected customer experience

across multiple devices.

Connect with

customers in context

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What does this all mean for you?

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Develop and run mobile applications

Which of the four is YOUR biggest initiative today?

Integrate mobile into the fabric of the organization

Connect with customers in context

Create new value at the moment of awareness

VOTE NOW!

http://poll.fm/4fhaj

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Please Join Us Today and Tomorrow to Learn More about Our Mobile Capabilities and Solutions

Building Systems of Engagement

using the Internet of Things

2:00 – 2:45 PM

Simpor 4803, Level 4

Transform Your Business with an

Industry-Specific Mobile

Enterprise Approach

5:15 – 6:00 PM

Peony 4403, Level 4

Create a Mobile First Customer

Experience

9:00 – 9:45 AM

Launch a Mobile First Business

Transformation

10:15 – 11 AM

Deploy Mobile First Applications

11:15 AM – 12:00 PM

Institute a Mobile First IT Infrastructure

1:15 – 2 PM

Friday, October 11th in Roselle 4612, Level 4 Thursday, October 10th

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1 Download the IBV mobile study: http://ibm.co/ibvmobile

Join the conversation and learn more:

• http://ibm.com/mobilefirst

• twitter.com/IBMMobile (# IBMMobile)

• facebook.com/IBMMobile

Three Ways to Engage with IBM MobileFirst

Sign up for a free Mobile Agenda Workshop

ibmmobile@us.ibm.com 2

3

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