I~B FEATURE I COLOR REPORT

Vogue sun style V0284SS by Luxottica

~

Fysh style 3509 by WestGroupe

Prin1.ary Colors

85% of shoppers place color as a primary reason

for why they buy a particular product. - KISSMETRICS

almost anything goes. The Spring 2014 color palette provides a wealth of harmonious mar­riages, one better than the next: pastel and vibrant, bold on bold, and everything in between.

,., OPPOSITES ATTRACT. When it comes to pairing colors together, opposites really do attract-red and green, blue and orange, or yellow with purple. Like a beautiful sunset, try mixing fiery celosia orange with cool placid blue or calming violet tulip.

,., MONOCHROMATIC. Far from boring, a monochromatic approach can open the door to exciting and intriguing combinations. Dazzling blue and its subdued cousin,

LOOK THIS WAY

88 EyPcareBusiness.com I March 2014

Recently, Pantone declared Radiant Orchid (Pantone 18-3224) as the 2014 Color of the Year. An intriguing, enigmatic purple, says Leatrice Eiseman, executive director ofthe Pantone Color Institute, Radiant Orchid, "encourages expanded creativ­

ity and originality, which is increasingly valued in today's society:'

Not only is the shade an attention­getter, its rosy undertones radiate on the skin, producing a healthy glow

for the wearer. Notes Pantone, "Radiant

enlivens the skin, making all who wear it feel more healthy

and energetic. Blending both cool and warm undertones, purple is an appealing hue for dis­tinctive combinations and flattering to many hair, eye, and skin tones:'

More than just a great frame color, the Color of the Year also makes for a great mar­keting tool. "From a professional standpoint, you have to see it as something that will attract consumers, draw their eye, and grab their attention;' explains Eiseman. "Even if they don't buy the frame, it's the color that brought them [into the store]. It helps to attract atten­tion and lends a freshness that gives people a reason to pause and think about what they want and what they'll choose:'

Far left, a sketch by Juicy Couture (courtesy of Pantone); immediate left, OGI style 7151

I ! I :

'

1It FRAMEsuvER 1 T.,hlcoi·co.I((·JI'"

ON THIS PAGE ABOVE: (From top) OGI Evolution style 4302, Fysh style 3511 by WestGroupe

RIGHT: Rocco Cutler (I) with his best friend, Raska I J. Fox, from Dan Deutsch Optical Outlook West Hollywood

l?i28

112 [yccarcBusinesS.COill I r! •\:\ oU'(fO I March 2014

111~ Buyer·s Forun1

L:J::- EYES ON THE ROAD Whether it's a secret shopping journey around town or a trip abroad, there are many stops on the optica l map

116 SiUing PreUy PRACTICE MAKES PERFECT

The benefits of going to the dogs

118 Sof·hlli.Y c;onsf·ious THENEWBOGO

A look at a few of the companies growing business through giving back with buy-one-give-one frame offerings

122 'rhinl( Spring SPRING TRENDS GUIDE

Get a handle on what's in store for Spring 2014 with our must-keep guide to what's hot in eyewear and ready-to-wear fashions for the season

128 Li.lSer C1uts HOW THE LIGHT GETS IN

Beauty and technology cross streams through laser-cutting manufacturing

138 Lines l~ Launf·hes AROUND THE GLOBE

lnnotec Eyewear by OGI Eyewear; SPX Sign ia by Silhouette; Safi lo's Bobbi Brown Eyewear; OWO Optics'Wood & Carbon Fiber collection; Balenciaga Eyewear by Marcol in; Smith Optics introduces the Arch ive co llection; and Altair Eyewear's Altair Evolution

WELL-FURNISHED MEN OGA's new Talvac concept by Morel shows off what OGA does best: combines material and color contrasts to create a visua lly

striking collection that is also masculine and comfortable. The texture of the frames defines the concept and is inspired by Scandinavian furn iture where layers of material produce unique

effects. The Talvac temple, made from two-tone triple-layered acetate, is milled to reveal a second layer in a contrast ing color. It is then textured using laser technology.

The integrated end piece hides the cam return spring-hinge system and acts as the link between the temple and frame fronts. Semi-rimless stain less steel frame fronts are pa ired with handcrafted acetate temples for a unique, but t imeless design.

Each of the three Ta lvac models in the grouping is offered in four colors. INFO: 800-526-8838, morel-eyewearusa.com

RAEN Style Castor I Metal and Acetate I

Brindle Tortoise and Japanese Gold, Manzanita and Japanese Gold, Ripple and

Gun metal, Matte Rootbeer and Silver I Unisex INFO: raenoptics.com

WESTGROUPE Fysh UK model F-351 0 153/17-140 I Teal, Purple, Black, Red I Stainless Steel Front

with Acetate Temples INFO: 855-455-0042 ,fyshuk.com

For western states within the U.S., contact Classique Eyewear at 866-604-5700,

classique-eyewear.com

COSTA Style Goby I Medium Fit I Nylon I

Black Fade, Coconut Fade, Morena, Pomegranate Fade, White Black I Women

INFO: costadelmar.com

March 2014 I ~ Y"' rcBII "' com l'i5

REIGNING BEAUTY Actress Nicole Kidman looks fabulous in Robert Marc style 683 sunwear in painted tortoise. Kidman's newest movie, "Grace of Monaco;' a biopic about actor-turned­royal Grace Kelly, is setto open the 2014 Cannes Festival.

Starry-eyed What celebrities are wearing

( LOOK OF THE MONTH )

Zl~RO GRi\VrrY Sandra Bu llock hits the streets

wearing Dolce & Gabbana style DG 4175 su nglasses by Luxottica.

The decorated actress' portrayal of Dr. Ryan Stone in last year's "Gravity" has ea rned her Golden Globe, Screen

Actor's Guild, and Academy Award nominations for Best Actress.

GONE FYSHIN' Entertainment and fashion journalist Mary Kitchen at

the GRAM MY Awards wear­ing Fysh UK style F-3498 in blueberry by WestGroupe. Kitchen is a correspondent and fill-in anchor for CBS'

"omg! Insider:'

RAW POWER Meryl Streep sh ines in G Star Raw style GS61 OS shades by Marchon. The Oscar-winning actress has a slew of projects in the works, including "Into the Woods;' a modern twist on Brothers Grimm fairy tales.

HIGH STYLE AT THE GRAMMYS Safilo USA and Solstice Sunglasses pampered talent and VIPs at the official GRAM MY Gift Lounge, held in January at the Staples Center in Los Angeles, in honor of the 56th Annual GRAM MY Awards. In addition, Safilo's Banana Republic sunglasses were featured in the official gift bags given to all of the presenters and performers.

March 2014 I f I' ' c. r Buw.r .• •ll'l' ll.i.7